Chapter 504: Strategic Partners
readx;? Genius One Second Remember, for you to provide a wonderful novel to read. Pen × fun × Pavilion www. biquge。 info
Regarding the release prospect of "The Funeral of the Big Names" in North America, Lin Zixuan has no expectations. 【】
With Feng Xiaogang and Ge You, this film may be popular in China, but in North America, it can only depend on luck.
In addition, the North American film market is extremely exclusive, with American films accounting for 92 percent, European films accounting for 6 percent, and films from other countries competing for the remaining 2 percent.
These countries include India, Japan, South Korea, and China, among others.
Even if Chinese-language films can account for 2% of the market share, there is not much room for development.
What's more, the theatrical distribution in North America itself is highly competitive, the market space is narrow, and Chinese films are even more niche among the niches.
In the eyes of North American audiences, all films from non-English-speaking countries are art films and should not be shown in mainstream theaters, and they have little interest in non-English-speaking films.
This is diametrically opposed to the situation in China, where domestic audiences are not interested in domestic films, but they are flocking to Hollywood blockbusters.
The box office performance of "Titanic" last year, which accounted for a quarter of the domestic film market, is the best proof of this.
Nowadays, the domestic film market is developing rapidly, and in Lin Zixuan's view, entertainment films like Feng Xiaogang's films, instead of fantasizing about making money in North America, it is better to quickly dig gold in the domestic market.
This cooperation with Columbia Pictures is more about accumulating experience in overseas distribution and preparing for the future.
It can't be said that this film is going to lose money overseas, so we won't do it, we should try it or try it, otherwise we will never have a chance.
Columbia Pictures said that it was promoting the film to theaters in North America, but in fact, it could not enter the mainstream theaters in North America at all, and could only be released in cinemas in the Chinese community.
Or even direct access to the videotape and DVD market.
Barbara's approach is also an attempt to see how Feng's film reacts in the North American film market.
According to the market research, judge the commercial value of Feng Xiaogang, and whether it is worth continuing to invest.
This is a strategy for Hollywood studios in Asia, looking for promising filmmakers in various Asian countries to bring their work to the North American film market.
As long as one out of ten directors can succeed, the film company will make a profit.
In the case of "The Funeral of a Big Shot," Columbia Pictures had a low purchase price, and as long as the film was popular in the Chinese community in the United States, they could make money.
Even if the box office in the United States is dismal, it can be made through videotapes and discs.
In North America, a movie only earns about 20 percent of the total box office revenue, and there are many more ways to recoup your investment.
Due to the low level of piracy, the videotape and disc business in the United States was very developed.
Some Hollywood studios have made films that are not intended to be released in theaters at all, but directly to the disc market.
In China, the revenue of movies mainly depends on the box office.
"The Funeral of a Big Shot" recovers its investment through product placement and opens up a new profit model, otherwise the investment of 30 million will definitely lose money by relying on box office revenue.
Now the box office of the movie is a net profit, plus other income, it is conservatively estimated that it can bring a net profit of 20 million to Good Dreams.
As for what will happen to the film in the North American market, Lin Zixuan doesn't care.
Therefore, he chose Hollywood actors to pay more attention to the actor's influence in China rather than in the United States.
It's just that Lin Zixuan doesn't know much about Hollywood.
The actors he can remember are basically big stars, who would specifically remember those outdated actors, he and Barbara mentioned an actor called Robert Downey Jr.
He has the impression that this person has had a rather bad life in the past few years, but he is also a star.
Barbara, who is in the United States, told Lin Zixuan that Robert Downey Jr.'s situation is indeed not good, he has been very depressed in the past two years, no film company is willing to ask him to film, and his salary is also very low.
But this guy is recovering from drugs, and he is on bail, he can't go abroad to film, and he may go to jail.
There's no way around it, so I'll have to wait until he's released from prison.
Lin Zixuan also thought of a name, called Brian Cranston, this actor should be playing tricks, it is worth trying.
He told Barbara that he had seen a TV series starring Brian Cranston when he was in New York and was impressed.
There are not many Hollywood actors to choose from with a salary of $300,000, so you can only find outdated or potential candidates in the future.
The staff in charge of negotiating with the penguins at Good Dreams returned from the south and signed an agreement.
In the next three years, Good Dream and Penguin will reach mutual assistance and cooperation in publicity and promotion.
Good Dreams promotes Penguin's instant messaging software through movies and actors, and Penguin promotes Good Dreams' film and television dramas.
Lin Zixuan doesn't want to make a one-shot deal, not to say that he only cooperates on the movie "The Funeral of the Big Names", but a long-term cooperation plan, or a strategic partnership with Penguin.
The so-called strategic partnership means that the two companies grow together.
Of course he wanted to sign a contract for a longer period of time, ten or twenty years, but that was not realistic.
According to the development speed of the domestic Internet, after one year, the number of registered users of Penguin will exceed one million, the number of users will exceed 10 million in two years, and the number of users will exceed 100 million in three years.
It is equivalent to promoting the movies of Good Dream Company to 100 million users at the same time, which involves a lot of benefits.
Lin Zixuan felt that when the time came, Penguin would definitely renegotiate the agreement, and instead of tying up the two companies with an unrealistic long-term contract, it would be better to leave more room for cooperation.
Three years is a mutually acceptable point in time, after which everyone will sit down and talk slowly.
There are some objections within the company about this agreement, arguing that it is not worth investing so much in a product with uncertain prospects.
In the short term, Good Dream Company has indeed suffered a loss.
Whether it is the placement of advertisements in the movie or the promotion of actors, the cost is far greater than the revenue that Penguin brings to Good Dreams.
The Internet boom in China has just emerged, and those entrepreneurs want to get venture capital, operate on the US stock market, and become multimillionaires overnight, just like the Internet companies in the United States.
Newspapers are also hyping up this high-tech concept, believing it to be a new opportunity to get rich after the real estate boom.
But in the eyes of ordinary people, the Internet industry is not a real economy, it is a virtual thing, which is not easy to accept.
Lin Zixuan persuaded the company's management to have confidence in the Internet industry, and Haomeng would not invest in the Internet on a large scale, but only make some possible attempts.
Even if this cooperation suffers, there is not much loss, and it is within the range of bearing.
Once a solid cooperation model is established with Penguin, it will play a great role in promoting the development of Haomeng. (To be continued.) Mobile phone users, please browse and read, a better reading experience.