"You are all students from prestigious schools, and you should have all studied Korean history. From the 60s onwards, the 60s to the 90s are known as Korea's industrial years. I was born in the 70s and enjoyed the 'Miracle of the Han River', but I came across this ...... when I was just working after graduating from university."

Luo Yingshi clicked on the whiteboard: "1998, financial turmoil." ”

"When the financial turmoil came, it destroyed almost all the accumulation of the industrial age. The collapse of a large corporation and the absconding and imprisonment of a well-known president are almost every day. ”

"I had just graduated from college and was working as a screenwriter, and my salary was often not paid, but I had to do the job because if I gave up the job, there would be no next job for me."

"You were young at the time, and you probably didn't have any real feelings. I saw it with my own eyes and experienced it firsthand. Kia, Jinro, and Daewoo have all filed for bankruptcy, and the unemployed are spread all over the country. At that time, the national government filed for bankruptcy with the World Bank, pleading with the World Bank to bail out at least $60 billion or the country would collapse. Everyone took out their gold and silver at home to exchange it for won, and the whole country was trying to fight the financial crisis. ”

"But the effort didn't work, and although the World Bank gave us a loan, our industrial age was shattered, and the economy was irreversibly collapsed. The people poured their anger on the president, and we elected the president and replaced him with a new president. The new president organized a new parliament, and the new parliament began to study that our national economy had collapsed, that the industrial age had collapsed, that we could do something to save the economy, that we could do something to bring down the higher and higher unemployment rates. ”

"The conclusion of the study is that we have nothing left, and the only thing we can count on is 'people', and after the collapse of the industrial age, the only remaining investment in the Republic of Korea is people. Solving the human problem not only saves the economy, but also provides jobs, killing two birds with one stone. ”

"But what can a man do?" Luo Yingshi knocked on the table and continued: "We set our sights on Southeast Asia, the Philippines, and Thailand, which were also defeated in the financial turmoil. They face the same problems as we do, and even the solutions are the same. Thailand also relies on people, they have developed a ladyboy, a ladyboy economy. ”

"The Philippines also relies on people, they have developed Filipino maids, and a large number of people go abroad to work as domestic servants and bring back a large amount of foreign exchange."

"People in our country are reluctant to be servants, one is because of the 'lack of body and land', most people at that time were reluctant to go abroad, and the natives could not afford to hire a servant. There is also the fact that our nation has been enslaved for a long time, and instinctively resists the word 'servant'. ”

"We can't do shemales, there must be a suitable soil for the existence of shemales. Thailand's culture allows ladyboys, but ours doesn't. In addition, only in places where tourism can be developed, people will want to see ladyboys, and there is nothing in our country that can be shown to others, and it will not attract tourists. ”

"In the end, we found that we can only do culture."

"But to do culture, what culture can we do? This is a new problem. Many of our national cultures highly overlap with Chinese culture, and many of them have even developed from Chinese culture. What to do? ”

"The way it was done was, 'Rob!'" Luo Yingshi sneered and said, "Some of our scholars have made some ridiculous remarks to attract the attention of the whole world. It was despicable to do so, but we couldn't do anything about it at the time. ”

Ah Jiu suddenly realized in his heart, it turned out that the 'cosmic power' came here like this, no wonder......

"In the middle of 1998, President Kim Dae-jung issued the national strategy of 'building a country with culture', put forward the "Five-Year Plan for Cultural Development", "Cultural Industry Prospects", and "Cultural Industry Promotion Plan", and invested a large amount of money. The Cultural Promotion Agency was established to formulate strategies and make final decisions. ”

"For the first two years, we were unsuccessful. Because what we develop is not ours, it can be deceived once, but no one will be fooled again. As a result, at the turn of the millennium, the Cultural Promotion Agency finally changed its wrong strategy and put forward a new proposition, giving up the idea of "grabbing" and developing itself to export our new culture to the world. ”

"It was this decision that created the prosperity of Hallyu today, and it was at this time that I joined Dao TV."

"What was our old culture at the time? Waist drum, kimchi, miso soup? Who would like these things? Will foreigners like it? Of course not. We want to develop a new culture and make the world like us. ”

"First of all, we found that pop music is a culture that can sweep the world, so the first thing we established was to develop pop music culture. We want to create idols and use idols to drive the economy, and the first step is that we have done the right thing and achieved success. ”

"But soon after, we found out that the essence we want to export is culture, people are just carriers, and idols can only carry the idol itself, not values. So what can export values? The answer is film and television, so we develop film and television, and the three major TV stations must have their own TV drama masterpieces, and a large number of people, money, and materials have been invested in it, and they soon became popular batch after batch of 'Hallyu ancestors'. But to this extent, a new problem arises. ”

"It's too fast." Luo Yingshi sighed and said, "Human nature is to like the new and hate the old, which is something that cannot be helped. Idols have a life cycle, such as Lee Hyori, who became the idol of a generation, or Girls' Generation, they can also be called the idol of a generation. What about the 'next generation'? Lee Hyo-ri's next generation likes Girls' Generation, and the next generation of Girls' Generation will like others. The actor's iteration will be a little slower, but you can't expect a forty-year-old actress to play a girl again. Therefore, iteration is an absolute thing, and only by constantly iterating can we continue to attract people. Now the trend of iteration is accelerating, and the problem is that after people with infinite scenery are 'iterated', where is their way out, what can they do, they always have to live. ”

"Naturally, we showed up." Luo Yingshi pointed at himself, and then at Ah Jiu and a few others, and said, "What we are doing is to prolong the lives of these people who have been 'iterated'. If an idol can't be an idol, he can transform into an actor, and if the actor goes downhill, he will come to do variety shows. We do variety shows better, and the greater the influence, the longer their lives will be. ”

"So, my hope for you is that you don't think about it purely from the perspective of ratings, not purely from the perspective of interests, and not purely from the perspective of the audience. Integrating everything, coupled with the perspective of the actors, the variety show produced in this way will be humane. ”

"What I have learned over the years, this is the only thing I can give you as a good word now."

"To do a variety show, you must have a human touch."