Chapter 51 of the main text volume, Art and Business

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After a few days of contact, Chen Changle confirmed that Li Hong was still influential on Huaguo TV, and it was very likely that "Alien Girl" would be broadcast on Huaguo TV, so he made the decision to cooperate.

What's more,This book is very distinctive.,It has the potential to cause a social sensation.。

Of course, it also depends on the platform on which it is played.

If "Alien Girl" is only broadcast on Huacheng TV, I am afraid it will be unknown to the public, and only a broadcast platform covering the whole country like Huaguo TV can thoroughly tap the social effect of "Alien Girl".

This is the reason why Chen Changle wants to ensure that the TV series is broadcast on Huaguo TV.

Huacheng people pay attention to efficiency, as long as they are sure that they can make money, they dare to invest, and they will take the initiative to increase their funds.

Chen Changle believes that if "Alien Girl" wants to attract attention, it must use the joint shooting method of Hong Kong stars and mainland stars.

The heroine in the play is a girl from the northern countryside, and the male protagonist is the boss who came to Huacheng from Xiangjiang to invest, which is very suitable for this model of cooperation between big stars in the two places.

This model is very common in the film and television industry in Huacheng, so that it can create news when the TV series first starts filming.

Huacheng is influenced by Xiangjiang and understands the importance of publicity, even if he will not deliberately create scandals about the hero and heroine, he will seize any opportunity to attract attention.

This is still an unfamiliar field for the Beijing film and television industry.

Everyone thinks that the film is well-shot and of high quality, and they rarely think crookedly, and as for publicity, it is the business of the TV station.

People in Beijing still regard TV dramas and movies as art, rather than a business, which is the difference in concepts between the two places.

Chen Changle taught a lesson to the people of the Beijing Television Art Center, he increased the investment to 600,000 yuan, and asked the stars to join in to create a sophisticated TV series.

However, this money is not from Huacheng TV, and the filming of a TV series in Huacheng often takes the form of fundraising.

After having the project, the TV station will contribute part of the funds to support the bottom, pull part of the investment from the society, and sponsorship from manufacturers.

He proposed the concept of advertising placement, which is to add the merchant's products to the TV series.

For example, the drinks that the protagonist drinks, the electrical appliances he uses at home, the watches he wears and the clothes he wears, all of which can be sponsored by the merchant, and he can also ask for sponsorship money from the merchant.

As long as "Alien Girl" can be broadcast on Huaguo TV, it is equivalent to doing a soft advertisement on national TV.

"It's not good, I'm afraid it won't work in Taili. Li Hong hesitated.

"Sister Hong, let's just be more hidden, don't be so obvious, the law doesn't stipulate that the leading actor can't bring a watch, even if it's a little rubbing, the impact is not big. Chen Changle persuaded.

Li Hong thought about it and didn't say anything, which can be regarded as acquiescence.

According to Chen Changle, this kind of thing is very common in movies and TV series on the Xiangjiang side, and it is not uncommon at all, as long as it is not so excessive and arouses the disgust of the audience.

The two sides signed a contract, Beijing Television Art Center invested 100,000 yuan, Huacheng TV invested 500,000 yuan to co-produce "Alien Girl", if the filming period exceeded the budget, Huacheng TV station made up.

The filming location is located in Huacheng, and the filming equipment and crew are all in charge of Huacheng TV.

Lin Zixuan is a screenwriter and representative of the Arts Center, and is a nominal co-producer who is responsible for following up on the project.

Chen Changle has no opinion, he now knows the relationship between Lin Zixuan and Li Hong, and he no longer thinks about poaching people, but there is no harm in being able to have a good relationship with such a young and talented screenwriter.

The contract was only initialed, and Chen Changle had to return to Huacheng to report to the leaders, and it would take time to set up projects and attract investment.

Lin Zixuan doesn't need to go to Huacheng immediately, he still has tasks in the capital, once the contract takes effect and the funds are in place, he will be responsible for the casting work in the capital.

The actor was played by Chen Changle looking for an actor from Xiangjiang, and the heroine was interviewed and selected by Lin Zixuan.

"Alien Girl" is a women's play, and the fate of several peasant girls who go to Huacheng to work in the play is the key to impressing the audience, and it needs to be carefully selected.

After Chen Changle left, Li Hong fell into thought.

"Xiao Xuan, do you say that we can find a merchant to solicit sponsorship and solve the funding problem. Li Hong discussed.

"This can be considered, but forget about "The Story of the Editorial Department", this is our highlight, there is no problem with the funds, don't take risks, and try it again when filming "I Love My Home" in the future. Lin Zixuan said.

The concept of advertising placement Lin Zixuan is no stranger.

In his world, ad placement was rampant, and viewers would even count how many ads were placed in a movie, and they felt like they were watching a commercial instead of a feature film.

Take "The Story of the Editorial Department" in another world as an example, due to insufficient funds during filming, I had to pull an investment of more than 100,000 yuan from a factory, but the manufacturer requires product advertisements for each episode.

This factory produces mineral pots, which are kettles that can make zuò out of mineral water.

This is interesting, as long as you put minerals in the pot, pour water into it, and boil it to be mineral water, and the manufacturer also advertises that drinking this water has a miraculous curative effect.

It is even exaggerated to the point of pouring the muddy water of the Huangpu River into a mineral pot and drinking it.

Come to think of it, it's false advertising.

However, with the popularity of "The Story of the Editorial Department", this factory has become completely popular in the country, and the price of each mineral pot is 298 yuan, which is still frantically snapped up, and the supply exceeds demand.

Driven by the TV series, the mineral pot has formed a trend that has swept the country and led the fashion trend.

Although Lin Zixuan knows about product placement, as a consumer, he is a little resistant, especially those false advertisements, and he hates them even more.

Since there is no shortage of funds for "The Story of the Editorial Department" now, there is no need to engage in this set and become a stain in the future.

Li Hong thinks about it, forget it, "The Story of the Editorial Department" is the first TV series of the Art Center, and there is no room for error.

"I Love My Home" is a family drama, you can contact manufacturers of household appliances or food companies, maybe you can solve the problem of funding and start filming in advance.

"We have to look for those qualified and trustworthy companies, we can't pit the audience. Lin Zixuan reminded.

Li Hong nodded approvingly, she hadn't become a real businessman yet, so she naturally didn't want to ruin her reputation.

In the evening, Lin Zixuan and Mu Shanshan had dinner together.

"I heard that you are going to choose an actress?" asked Mu Shanshan casually.

"What, are you interested?" Lin Zixuan asked rhetorically.

"I'm not going to do it, just to remind you not to be picky. Mu Shanshan warned.

"Why does it sound sour, there is too much vinegar in this dish. Lin Zixuan teased, "Besides, I am the actor who chose to play the peasant girl, it is definitely not good to be too beautiful, no matter what, it has to have an earthy smell." ”

"You are discriminating against, rural girls can't be pretty?" Mu Shanshan retorted.

"You're raising the bar, it's not that you can't be pretty, but it's too beautiful for the audience to recognize. Lin Zixuan analyzed, "Look at Brother You, why did "The Stubborn Master" ask him to play, it is because he looks like an unobtrusive social idler, which is the inherent impression in the audience's mind. ”

"I'll tell Brother You what you're saying. Mu Shanshan said proudly.

"You're stirring up trouble again, right, last time you said bad things about Brother Feng, saying that he didn't need makeup to play a bad guy, and at first glance he was an old cannon in the capital. Lin Zixuan revealed.

"Then what about the screenwriter last time, saying that people wrote a joke, and everyone didn't laugh, just the screenwriter himself laughed back and forth. Mu Shanshan was not to be outdone.

"Last time, you said bad things about your makeup artist...... "Mobile phone users please visit wènhttp://mnet

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