After the Spring Festival, the winter vacation ended, and students from major colleges and universities returned to school one after another.

Restaurants and Internet cafes near the school have become lively, especially Internet cafes, where online games have become popular in China in the past two years, and playing games in teams has become a part of university life.

There are not only hot-blooded and violent online games, but also casual games for girls.

As a result, online games have entered the era of huge profits and become a new profit growth point in the Internet industry.

On this day, when some students turned on their computers and logged in to the Penguin software, a pop-up window automatically popped up.

Everyone is no stranger to pop-up windows, some are system announcements, some are message reminders, and there is also an advertising pop-up window to promote the merchant's products.

This time, the pop-up is an advertising pop-up.

"Eat, sleep, beat beanie. Penguin Company and Haomeng Company were grandly launched, and Doudou.com, the first original video website in China, was officially launched. Millions of prizes are waiting for you. ”

Most netizens ignore pop-up windows, especially ad pop-ups.

They feel that the ad pop-up window affects the Internet, and it is annoying to look at it, but there are a few eye-catching aspects of this advertisement, which I feel a little interesting.

"Eating and sleeping and beating beanie" is a joke that has been widely circulated on the Internet.

It is said that a reporter went to Antarctica for an interview and asked a group of penguins what they usually do, and the other penguins replied "eat and sleep and beat Doudou", and only one penguin replied "eat and sleep", and the reporter asked why you don't beat Doudou, and the penguin said that I am Doudou.

This joke is simple and funny, and it has a lot of influence among young people.

The ad starts with this little joke to grab the attention of young netizens and keep them watching.

The second is the original video website, videos are not uncommon on the Internet, there are news and entertainment, film and television animation, etc., but the original video is still very fresh.

Finally, there is the million prize, one million is not a small amount, and you should also click in to take a look at the prize.

As for Penguin and Good Dreams, they are not considered highlights, and these two companies often cooperate to promote film and television dramas.

When you click on the link to the website, you will see an image of a baby penguin, and the logo of the penguin company is the same penguin, but this penguin is a little different.

The little penguin looked proud, beckoned not far away, and shouted "Come and hit me".

Then a flock of penguins came running up and beat up the little penguin.

It's a short animation, with no sound and subtitles.

At the end of the animation, the homepage of Doudou.com appears, and the icon is the little penguin that is only a little flattened.

This design is in line with the psychology of young people, who want to be relaxed and happy, not serious and heavy.

The homepage is divided into different sections, including Doudou Zone, Original Videos, TV Drama Theater, Movie Theater, News Comprehensive, Variety Entertainment, and so on.

There are some small animations in the Doudou section that show the daily life of Doudou being beaten in Antarctica.

This is actually character building, shaping Doudou into the image of a mischievous mischievous man.

The website advocates everyone to create together, so that the image of Doudou is fuller, as long as there are new ideas, they can be uploaded to the Doudou area to discuss together.

In the original video section, there is a video recorded by the star of Good Dream Company, congratulating Doudou on the launch of the network.

There are also celebrities who record their usual work status and share it with netizens, and the meaning of the original video lies in the spirit of sharing.

In order to activate the original section and gain popularity, Doudou held the first original video contest in Huaguo.

From February to August, as long as you upload more than five minutes of video within half a year, whether it is a plot or a documentary, you can participate in the competition, provided that it complies with the laws of China.

In August, the primary selection was held, and ten groups of players were selected to enter the semi-finals.

Starting in September, the 10 groups of contestants will shoot more than 30 minutes of video with the help of professionals in the film and television industry, and the top three will be selected.

The first place will receive a prize of 500,000, the second place will be 300,000, and the third place will be 200,000.

As long as you pick up a DV camera and shoot a video that you find interesting, you will have a chance to get 500,000 yuan.

Since the advent of DV cameras, filming is no longer the patent of professionals, and this kind of low-priced, easy-to-operate camera has become a favorite of film and television lovers.

The threshold for the original video contest is not high, even if you can't afford to buy a DV, you can rent one, and the rent is not expensive.

However, it is not easy to get the top prize of 500,000 yuan, and it requires certain professional skills.

On the one hand, this competition is to allow more people to participate and enrich the content of original videos, and on the other hand, it is also to discover talents.

It is foreseeable that there will be students from art schools who will have a better chance of winning the prize.

The judges of the competition have a strong lineup, Feng Xiaogang is the chief judge of the semi-finals, and Xu Jinglei is one of the judges.

In addition to the original video contest, Doudou also has an anti-piracy creative contest.

The creative contest does not need a video, as long as the anti-piracy idea is provided, once the idea is recognized, Doudou will find a professional to shoot the idea into an anti-piracy advertisement, and broadcast it on TV or the Internet.

This shows Doudou's determination to fight piracy, we are an original video site, and we resolutely resist piracy.

The first place is a prize of 100,000 yuan, the second place is 50,000 yuan, and the third place is 30,000 yuan.

At present, Doudou.com has just been launched, the number of videos in the original section is insufficient, and there are even fewer interesting videos.

The TV and film sectors also attracted everyone's attention.

After more than a year of hard work, Good Dream Company has gained a lot in film and television drama resources, purchased the online broadcast rights of thousands of film and television dramas, and enriched the film library of Doudou.com.

But some newly released movies can't be put on the Internet yet, and TV series are no problem.

"Soldier Assault" and "Da Chang Jin" can be played on Doudou.com, but due to bandwidth and technical limitations, it is inevitable that there will be lag during playback and buffering.

This is a technical problem, which I believe can be solved with the increase of bandwidth and the improvement of technology.

Doudou does not provide a download function for the time being, and the download function will be launched together with the membership system.

At present, it is the stage of gathering popularity, everything is free, and even money is spent on publicity, only when the popularity reaches a certain level, the membership fee model can be launched, and members will enjoy better services.

Doudou.com is powered by Penguin and film, and is a joint venture between the two sides.

Brands and trademarks related to "Doudou" are registered, including in film and television production.

Good Dream Company does not rule out investing in an animated film with Doudou as the protagonist in the future, such as "The Adventures of Doudou".

"Doudou", like "Xiao Ming", is a product of the Internet era, and video websites will become a new model of Internet entertainment.