Chapter 823: Propaganda (Page 1/1)

Xujiahui, Shanghai, a good dream chain cinema.

This is the sixth cinema chain invested by Good Dream Company in Shanghai, which officially opened on the eve of the Spring Festival, and Feng Xiaogang went with a group of stars to help out, by the way to promote his new movie.

Chain cinemas adopt the method of joining, and the proportion of investment in good dreams is only 30%.

The remaining 70% are local investors in Shanghai, and Good Dream provides a full set of projection equipment for the theater, is responsible for the management and operation of the theater, and the income obtained is shared according to the proportion of investment.

And set a loss standard, if the theater's loss is higher than a certain value, it will be compensated by Good Dreams.

This is done to strengthen the confidence of investors.

Haomeng can rank among the top 10 cinemas in the country in two or three years, and it is by relying on this chain expansion model that it can quickly gather funds and form a scale and brand.

At the same time, there will also be many problems, and the current theater chain as a whole is still in a state of loss.

In the first-tier cities, the balance can be basically achieved, and the losses in the second- and third-tier cities are more serious.

Feng Xiaogang's star lineup is quite strong, including Ge You, Zhang Guoli, Xu Fan, Gao Yuanyuan, Zhang Hanyu, Fu Biao, Liu Bai and Fan Wei.

The external publicity is "Feng's New Year film all-star New Year's greetings".

They will stay in Shanghai for two days.

In addition to the press and audience meetings held in theaters, there will also be a retrospective of Feng Xiaogang's films, where Feng Xiaogang will share the story behind the film with reporters and fans.

Entering the southern film market is the development strategy of Haomeng Company, and Shanghai is the main offensive position of publicity.

"Shanghai is an international metropolis, full of office buildings, so many young white-collar workers, with so many mobile phone users, there should be many people who resonate with this movie." Feng Xiaogang recounted.

"How did you come up with the idea of changing your style and ditching the humor of your usual Chinese New Year films?" The reporter asked.

"To be honest, if you always shoot in one way, the director will also feel tired. I can also shoot this "Mobile Phone" according to the method of "Party A and Party B", find a few people, shoot four short stories, and there will be encounters with different people holding mobile phones. Feng Xiaogang responded, "I can make this kind of story very funny, and everyone will be very happy." But if it goes on like this, one day, I won't be annoyed, and the audience will be annoyed. I have to have this sense of crisis and take the initiative. ”

"Have you considered whether the audience will be able to accept this shift?" The reporter asked.

"Of course I had concerns, there are humorous things in "Mobile Phone", but they are not the main theme, the content of this film is more realistic, close to life, when I cut the film, I cut a lot of wonderful and funny things ruthlessly, or I want to serve the center of the whole film, not too many branches." Feng Xiaogang explained, "As for whether everyone can accept it, it depends on whether the audience is cheering. ”

"What if the box office crashes?" The journalist asked a pointed question.

"There will definitely be pressure, what I often think about now is not to innovate and improve, but not to fall off, as long as the box office of this film exceeds 30 million, it will be very satisfying, and it will not look cold." Feng Xiaogang said calmly, "Even if the box office is really smashed, it is not necessarily a bad thing, summarize your own problems, unload the burden, and let go of your creative hands and feet." ”

In fact, there is not much pressure at the box office of "Mobile Phone".

The initial investment of this film is 15 million, plus the later publicity costs, a total of less than 30 million, and the income from various advertising sponsorships and copyrights alone is almost 20 million.

In particular, mobile phone manufacturers sponsored 5 million and invited Gao Yuanyuan to shoot mobile phone advertisements.

"Cui Yongyuan, the host of Huaguo TV, said that "Mobile Phone" was based on him and protested, what do you think, Director Feng?" The journalist threw out a sensitive topic.

"How can I say this, we are filming the host of a talk show, and Mr. Cui is relatively famous in this regard, and everyone may associate it with him." Feng Xiaogang pondered, "We have explained to Mr. Cui and talked many times, but we can only say that we have different understandings of artistic creation. ”

Cui Yongyuan's personality is a bit axial, insisting on his own ideas, even on Huaguo TV.

After several negotiations, he and Haomeng did not reach an agreement, and accused "Mobile Phone" of destroying his image and affecting his reputation through the media.

Good Dream Company has not made a positive response to avoid the intensification of the conflict.

"I refer to the style of many talk show hosts when performing, such as Dou Wentao, not using Mr. Cui as the prototype, this is a fictional character, not a good person, a little bad, different from Mr. Cui." Ge You continued, "You must clarify as a media, we can't destroy Mr. Cui's reputation." ”

"Director Feng, you have worked with Teacher Ge many times, and they all say that Teacher Ge is your queen actor, what do you think of Teacher Ge's role in the film?" The reporter asked.

"The success of a film is not because of one or two good words, but because it attracts the audience as a whole. No one can compare to Ge Yu in this regard, he has the ability to bring ordinary things to life. Ge You's contribution to the film is very huge, this is not a kind word, he thinks about the problem calmly and thoughtfully. After working together for so many years, he constantly reminded me of this inappropriateness and that inappropriateness with a peaceful attitude, which helped me a lot. Feng Xiaogang said sincerely.

"Originally, I looked for Ge You, he was famous, and he was really helpful in the promotion and distribution of the film, but then it changed, saying that Ge You was my queen actor, as if he was a part of me, and this kind of words had a certain impact on us, and we talked in depth a few times and realized that this kind of cooperation is very important to each other." Feng Xiaogang thought.

"There are more and more commercial films in China, can you talk about the secret of the success of commercial films?" The reporter was curious.

"Many people say that my film and business are well combined, but in fact, I am not combining with business, I think film is business, which is the biggest difference between me and other directors. Movies require huge investment, and unless the money is your own, you have to consider the market, consider the income, and put it into the circulation field to be tested. Feng Xiaogang replied, "I am responsible for investors, the market, and the audience, and I think that in this way we can make a good commercial film." ”

Gao Yuanyuan is also the focus of reporters' attention, and this time her role has made a breakthrough.

In "Mobile Phone", she changed her innocent image in the past, played a scheming third party who wanted to be on top, and had a passion scene with Ge You, which had a lot of room to play.

There is a certain risk in doing so, but for actors, expanding their acting paths, seeking transformation, and playing roles with different personalities will be of great benefit to their future development.

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