January in Japan is still wet and fork cold. However, this does not stop the heliocentric female eight Aimei's nature. It is still everywhere on the street. Young women in short skirts, bare knees and smooth calves hurried by. All the people who come to Japan at this time of year are impressed by the hardiness of the Japanese people, and at the same time, they have a deeper understanding of the saying that "Japan is a man's paradise".

And Fang Mingyuan, who was sitting on the plane at this time. But he didn't have time to think about this, and was flipping through the thick stack of information that Lin Lian had prepared for him about Nintendo. Although Fang Mingyuan had known a lot of it in his previous life, he still looked at it very carefully and seriously. He had just arrived in Hong Kong and had not stayed for three days, when he received a call from Aso Kazuki, and Nintendo seemed to be relieved of his request to authorize the production of red and white machines, but he needed to negotiate with his boss in person.

So Fang Mingyuan had to hurriedly take Lin Lian and Chen Zhong on the flight to Japan.

For the leader of Nintendo, Fang Mingyuan did not dare to have the slightest contempt and underestimation. Taizu once said, "We must look at the enemy strategically, but we must attach importance to the enemy tactically." Although he is confident enough to grow his industry in Japan to the point where his peers in the Japanese software industry are amazed. But when you think about it, you have to face the longest-lived video game platform company in history in the previous life, and the most influential and famous game platform manufacturer, which is the leader of portable game console platforms. Fang Mingyuan was still a little out of breath in his heart.

The more people who know Nintendo, the more they will understand that its success is simply unrepeatable! There are several statistics about Nintendo, which Fang Mingyuan remembers vividly, and has never forgotten that Nintendo, which has only more than 800 employees, has defeated Japanese super companies like Toyota several times and become the most profitable company in Japan. And once created the myth that each employee of the company creates an average of 1.5 million US dollars for the company a year. To the amazement of all who know this. And it's a game console. Once sold hundreds of millions in the whole shijie, only in the United States. It enters more than one-third of American households. And it's the ace game "Super Mario." The series is popular all over the world. The sales volume reached nearly 100 million boxes, and the whole shijie has hundreds of millions of "Super Mario." Buff. The total number of people is comparable to the national population of China.

Although it is said that Sony and Microsoft later entered the field of home game consoles one after another, and each led the way for three or five years. Until it finally divided the world with Nintendo, but in the field of games, no one can deny that Nintendo has done the most successful. It is also the most dazzling.

"Sister Lian, you also take a look at these materials Fang Mingyuan casually handed some of the information he had read to Lin Liandao beside him, "This is a company that you have to respect, and its business philosophy is worth learning from." ”

Lin Lian couldn't help but be a little moved, although she had already read these materials before handing them over to Fang Mingyuan, but she didn't expect that except for a few people, such as Miyamoto Oruichi and Aso Kazuki, Fang Mingyuan, who had always seemed to have little affection for the Japanese. Would give such a high rating to a Japanese company.

As if seeing Lin Lian's doubts, Fang Mingyuan sighed softly: "Treat people, whether they are friends or enemies, there must be one. Objectively, regardless of the three, seven, twenty-one, it is the enemy who treats everything he has as dross and throws it into the garbage can is the most undesirable and the most stupid. Just like the American ** people on the Korean battlefield back then, on the one hand, they hated the joining of the volunteers. But at the same time, it invested heavily in the study of the tactics and strategies of the Volunteer Army. Nintendo is a Japanese company, but if we want to surpass it. It must first be figured out that it is weishenme and successful".

"So it's weishenme and successful?. Lin Lian asked curiously.

"First, it entered the home game console market early! When other Japanese companies in the 80s were still waiting to see the video game console market. Nintendo, after an in-depth study of the market demand. Firmly and quickly entering this unfamiliar realm, Fang Mingyuan raised his first finger. It is impossible for Lin Lian to be her own secretary all the time. In the future, one day he will have to go out and take charge of himself, so when he has the opportunity to teach her, Fang Mingyuan will never give up.

"Well, I can understand this, is it the first person to eat crabs Lin Lian nodded.

"Second, it captures the key to the development of the industry. Nintendo's leadership made it clear that "what customers want is fun games." Such a development concept. It can be said that Nintendo was the only manufacturer on the market at that time that deeply recognized the need for games by customers. It is precisely because of the ability to start from "customers want a fun game." Thinking from this perspective, Nintendo was the first to recognize the decisive position of game software in the development process. No matter how advanced your game console is, without haode games, it is just a pile of scrap metal for customers. It is necessary to ensure that the game software is excellent. Nintendo alone is not enough after all, so at the beginning of its development, Nintendo authorized other Japanese manufacturers to develop games that can be played on Nintendo consoles, and there are many wonderful masterpieces among them. Best-selling games have brought a wave of sales of Nintendo's red and white machines, and the best-selling of red and white machines has in turn contributed to the sales of game software. This policy eventually developed into a strategic alliance between Nintendo and game software developers, which played a key role in Nintendo's position today.

"Selling standards?" Lin Lian tilted her head slightly and said in surprise. It was the first time she had heard the term.

Fang Mingyuan smiled slightly, the so-called standards are the rules and guidelines for the development of the industry. In the previous life, at the end of the 90s in China, there was a popular saying among the senior managers of the enterprise: "Fourth-rate enterprises sell coolies, third-rate enterprises sell jishu, second-rate enterprises sell brands, and first-class enterprises sell standards, that is because more and more Chinese enterprises only find themselves in the end after working hard and hard to find that they are only making a fraction of the total profits of the products, and the majority of them are all taken away by foreign enterprises." This experience shows that standards affect the competitiveness of an industry. Whoever participates in the formulation and revision of standards will have the right to speak in market competition to a certain extent, and then become a leader in the competition; There is no standard right to speak. You can only run behind others, and if you don't get it, you won't be able to get a market pass because you don't meet the standards. Pay expensive "tuition."

Therefore, later Huaxia enterprises began to pay attention to investing in research and development, so as to squeeze into the upstream of the industry in every possible way to earn qualifications to participate in the formulation of industry standards. But that's easier said than done!