During this time, "The Two of Us" was released in theaters. Pen & Fun & Pavilion www.biquge.info

With the experience of winning awards at film festivals, this film did not travel around the theater like other literary films, but insisted on screening for about half a month, and finally went offline because the audience was too small, with a box office of less than 500,000.

For the cinema chain, this is an unprofitable business.

Film copies, labor costs, and waste of resources will all be counted.

If this screen shows other movies that can attract audiences, the revenue of the theater chain will naturally increase, which is a waste of resources.

Lin Zixuan didn't expect this result, he felt that the box office should exceed one million.

A few years ago, domestic audiences were very enthusiastic about domestic films that won awards at international film festivals, thinking that this was to win glory for the country, and they had to go to the theater to see it and express their support.

But under the influence of Hollywood blockbusters, the audience's viewing interest has changed.

Winning an award is no longer an important criterion for judging whether a film is worth watching.

Besides, since overseas funds have entered the domestic film market, through the operation of overseas filmmakers, domestic films have won more and more awards at international film festivals.

The gold content of awards in the minds of the audience is gradually decreasing, and general awards cannot arouse everyone's interest.

It's like the Olympics, in the 80s, when an athlete won a gold medal, the whole country would boil, but now it is not so important.

"The Two of Us" encountered this situation, one is the problem of its own theme, and the later publicity has not kept up, if it is as big as "Endless", the box office will be higher.

But this is not necessary, and there will be no box office miracles.

This is not the Internet era, you can carry out online marketing, and everyone who can hype up a bad movie is known.

The effect of spreading through the audience's word-of-mouth is limited, and Lin Xiaoling posted a lot of posts on the online forum, but she didn't expect it to backfire, and was considered by many forum administrators to be malicious advertising.

"Brother, your time forum is not good, it has no effect at all. Lin Xiaoling complained.

"When you start doing it, you won't be popular so quickly, so don't be busy, it's useless. Lin Zixuan didn't care.

Lin Zixuan found two employees who were interested in the Internet in the company's marketing department to set up a film forum, mainly to introduce domestic and foreign films, release the latest news of movies, and evaluate the films being released.

At present, it is not formalized enough, and it is being explored step by step, which is to gather popularity and prepare for the establishment of a website in the future.

The well-known forums on the Internet have more than 10,000 people online every day, and the Time Forum is still just a small forum.

The name was chosen because, in the eyes of some directors, cinema is an art that sculpts time.

"I'm not reconciled, this is my first feature film, and I'm embarrassed to say this kind of box office. Lin Xiaoling said depressedly.

"Don't be satisfied, it's good to be released, half of the films in China are moldy in warehouses every year. Lin Zixuan said calmly, "Didn't you sell the copyrights of Japan and Southeast Asia, but generally speaking, you still make money." ”

It can be seen that low-cost literary films are struggling to survive in China.

The sixth generation of directors always complains about the censorship system in China, complains that the theater chain does not give them the opportunity to release, and complains that the audience does not understand art, but does not find the reason from them.

Even if their films are released in theaters, it is difficult to be recognized by the audience.

Most audiences go to the theater in the hope of being entertained, not watching a dull movie, after all, life is dull enough, there is no need to spend money to find it uncomfortable in the cinema.

Only a small number of literary and artistic young people will pursue the films of the sixth generation of directors, and in the final analysis, they are deviated from the mainstream market.

Of course, this is not to say that literary films are not important, Hollywood, which is known for its commercial films, also has independent films, and some big directors of commercial films often start from shooting low-cost literary films.

It's a process of nurturing and exercising.

There are special art theaters abroad to screen literary films, and a film may be screened for half a year, and they use this way to support the development of literary films.

In a country's film industry, there should be no contradiction between commercial films and literary films, but should develop together.

Taking Good Dream Company as an example, Lin Zixuan's plan is to use part of the money earned from making commercial films to support the shooting of literary films, train new directors, and ensure that the company can not only make money, but also win awards.

On January 25, "Endless" officially went offline, and the box office performance of Huaying Company was 23.8 million.

Among them, the box office in Beijing accounted for 10 million, thanks to the company's hard work in Beijing.

Those media and insiders who are not optimistic about this film have analyzed the reasons for the box office success of this film, and in addition to the factor of Ge You, publicity has played a vital role.

In the past, the domestic film industry did not pay attention to publicity, and whether the film lost money or made money, it was the state.

Now if private film and television companies want to make money, they need to let more audiences know about their movies through publicity, but the means of publicity are limited, and hype is not popular at the moment.

For example, the scandal of the hero and heroine, the contradiction of the crew, how to attract attention.

In fact, a film and television drama has to start a publicity offensive in the preparation stage of the project, from the pre-casting to the filming press conference, as well as the revelation of various gossip during the filming, and then to the concentrated hype before the release.

The things in the film and television industry, true or false, the audience just looks at the excitement, don't take it too seriously.

Lin Zixuan wanted to make a movie quietly, but he knew that that impetuous era would come eventually, and all he could do was stick to the bottom line, just don't be too out of line.

After the box office came out, the celebration banquet was held as scheduled.

This time, the scale of the celebration banquet was larger than in previous years, and more people were invited, and a lot of people from the Beijing entertainment industry came, whether they were seniors or juniors, they all came to cheer.

It's not that Lin Zixuan is rich and wants to show off, but he wants to break the rumors that the outside world doesn't look at Haomeng Company through the celebration banquet.

He also specially invited familiar reporters to participate, so that the media could take a look at the circle of friends of Good Dreams.

After three years of development, Haomeng Company has become the leader of private film and television companies in Beijing, and the development momentum is good, and it is time to show its strength.

In front of the Friendship Hotel, there is a red carpet, and on both sides stand the employees of Good Dreams, welcoming the guests to enter.

Although it is not the award ceremony of the film festival today, there are no fewer stars than the film festival, and there are many powerful figures in the film and television industry, which can be regarded as a big gathering in the Beijing entertainment industry.

"How do I look?" asked Lin Zixuan in the car.

"It's very spirited. Mu Shanshan smiled.

The two got out of the car, Mu Shanshan helped Lin Zixuan sort out his tie, took his arm, and walked towards the hotel. (To be continued.) )