In Los Angeles, USA, an Airbus plane roared down at Los Angeles International Airport. Pen, fun, pavilion www. biquge。 info

Anxi took Ivoclark and slowly stepped off the plane.

He took a leave of absence and came to Los Angeles to attend the upcoming "Anxi" sneaker brand launch.

After more than two months of preparation and negotiation, Anxi and Adidas reached an agreement, Adidas with 300 million US dollars in cash, plus technology patents, occupy 30% of the shares of Anxi Sports, and Anxi will occupy 60% of the shares of Anxi Sports with 500 million US dollars in cash, plus personal brand effect, and the remaining 10% of the shares are occupied by some small shareholders, including Ivoclark who occupies 2% of the shares, Abby Honacek who occupies 5% of the shares, etc.

After arriving in Los Angeles, the staff of Anxi Sports came to pick up the airport at the entrance of the airport.

"An, let me introduce you, this is Matt Powell, the director of operations of Anxi Sports, before joining Anxi Sports, he was an expert in the American sneaker market, and he has a very good grasp of the trend and trend of sneakers."

The one who came to pick up the airport was a member of the management of Anxi Sports, and the director of operations named Matt Powell obviously had a little fame and was an important member of the newly established Anxi Sports.

Of course, Matt Powell's fame is simply not worth mentioning in front of Anxi, so this middle-aged white man with some Mediterranean looks quite respectful when facing Anxi.

The two greeted each other and boarded a Chevrolet car heading for the press conference.

The conference of Anxi Sports was held in a stadium rented by Anxi Sports as an office, located in the suburbs of Los Angeles.

And the protagonist of the ceremony is naturally Anxi, who arrived later.

There were not many people at the scene, after all, there were relatively few people in the United States who liked to watch the excitement, and only some reporters who had been notified in advance, carrying long guns and short cannons, appeared here.

Before the ceremony began, the group of reporters seemed to have little energy, sitting in twos and threes, not knowing what they were talking about.

Mark Stein and Sam Amic also appeared here, these two are the biggest names among the reporters on the scene, and many young reporters surround them, because they think that Mark Stein and Sam Amic may know something inside.

Mark Stein didn't say anything, but Sam Amick was there.

"As far as I know, Anxi and Jordan Sports' shoe contracts have expired, and this press conference is about to change jobs."

"Job-hopping? Nike? Under Armour? ”

Sam Amik shook his head: "No, it's neither. ”

He pretended to squint his eyes: "I saw a limited edition supercar of the Chevrolet Hornet in the parking lot. ”

A group of young reporters were unsure of Sam Amik's remarks, but some of the older reporters were quick to react.

Chevrolet Hornet limited supercar? Isn't that the car driven by Adidas' young owner?

"Anxi switched to Adidas?!"

Many reporters screamed as if they had discovered something big.

Some young reporters also reacted, and some impulsive reporters were even afraid to slow down, and they had already sent the news back to their own media headquarters in advance.

But in fact, the red cloth on the stage has not been opened, and no one knows that in fact, this press conference is the press conference of the establishment of Anxi Sports.

When Anxi arrived at the scene, the reporters at the scene, large and small, went crazy.

They flocked to Anxi and threw all kinds of questions at Anxi, among which the most asked question was naturally whether Anxi switched to Adidas.

An Xi just smiled, he didn't understand how this group of reporters thought that he had switched to Adidas, maybe they saw the top management of Adidas at the scene?

The bodyguard opened the way, and An Xi did not answer any questions, after all, the next press conference was held, which was meant to let reporters ask questions.

And when An Xi walked to the backstage of the arena, An Xi saw a white man in a suit, with meticulous hairstyles, ties, and gray and black suits.

The one who started was a young man, who also combed the boss's hair, and when he saw Anxi, he greeted him.

"Hello, Mr. Anxi, I'm Adolf Heiner, it's a pleasure to meet you."

An Xi also stretched out his hand, and the two shook hands.

Iwo Clark on the side hurriedly ran out to introduce Anxi: "This is Mr. Adolf Hainer, the son of Mr. Herbert Hainer, chairman of the board of directors of Adidas. ”

Anxi nodded and continued to smile, he knew that this young Adolf Hainer was the representative sent by Adidas, looking at his identity, Anxi knew that Adidas still attached great importance to Anxi Sports, a cooperative sports brand.

In fact, this is true, just like Anxi thought, Adidas attaches great importance to this cooperation with Anxi, especially when Anxi played an epic finals performance, Adidas attaches more importance to this cooperation, because they see Anxi's potential to become the next Jordan, and even Herbert Heiner sees Anxi's potential to surpass Michael Jordan.

If Anxi surpasses Michael Jordan, then Anxi Sports will be another Jordan Sports.

And Adidas couldn't help but catch it.

Adolf Heiner saw An Xi and smiled, but An Xi looked at the young German, and at this moment, his impression of the German was even deeper, with a hairstyle, dress, and style of acting, old-fashioned, serious, a full German.

Soon, the relatively harmonious exchange in the background ended, the host took the stage, and under everyone's tormented waiting, the press conference finally began.

"Cut, isn't it just to sign Adidas, is it necessary to make it so mysterious?"

"yes, let's wait so long, wouldn't it be enough for an ordinary press conference?"

The reporters in the audience were waiting in a hurry, and they had already complained, and now that it has finally begun, some reporters can't help but complain.

However, the next moment, the opening words that came out of the host's mouth shocked the group of reporters.

"Ladies and gentlemen, journalists and friends, welcome to the inauguration ceremony of Anxi Sporting Goods Company......"

Anxi Sports? What the heck!?

Many reporters looked at each other, and at this time, they only heard this word, a strange and familiar word.

Anxi, they are very familiar, but with the company added later, that is, the company, they feel a little unfamiliar, but at this time, some reporters with a keen sense of smell suddenly understood something.

"Anxi Sports? Anxi is also going to create its own sneaker brand? ”

"Adidas' high-level appearance, is it to cooperate with Adidas?"

Many reporters have already guessed eight or nine, and now, just waiting for the host to announce.

"Now, let's have NBA superstar Anxi, Adidas Sports representative Adolf Hainer!"

With the red bula, sure enough, the big logo of Anxi Sports appeared......

The sneaker logo of Anxi Sports is different from the brand logo.

The brand logo is more cumbersome, it is a capital A and a lowercase n to form the first half, overlapping an X in the middle, and three letters to form a column, with a little added on it, which is the meaning of i.

Below is a line in Chinese - Anxi Sports.

And the sneaker logo of Anxi Sports was soon revealed.

The scene first cut the ribbon, Anxi took the scissors, and together with Adolf Heiner, completed the ribbon-cutting ceremony.

Then, the host announced that the first sneaker of Anxi Sports is Anxi custom sneakers - the descendant generation of the dragon.

This sneaker is an elite design team sent by Adidas, all kinds of high-tech products, and finally designed this representative sneaker, which is also the only pair of sneakers in Anxi Sports at present, which will help Anxi Sports open up the market.

As a black cloth was pulled open in the center of the stage, Anxi customized his sneakers, and the descendants of the dragon revealed his true colors.

Just like traditional basketball shoes, they are high-top, streamlined, and sporty.

The difference is his color scheme.

The main color is naturally the color of 76 people, red and blue, but a lot of gold lines are added in the middle, and if you look closely, it is an oriental dragon.

The bottom is equipped with Adidas' unique patented Tianzu, which can help the foot twist naturally and prevent foot sprains that may occur due to rapid lateral movement, which is a unique technology of Adidas.

Of course, there is also the air cushion of Adidas and his breathability, which is also one of the highlights of this sneaker.

However, the most important highlight of this sneaker is actually a new technology from Adidas - Boost.

adidas cooperates with BASFSE, a world-famous chemical company also from Germany, to split the solid particles with TPU as the main component into thousands of small thermoplastic particles, and the space after compression of the small particles can provide better shock absorption than the original form, and the toughness of the solid material itself makes the small particles have strong elasticity after being deformed by external forces. The energy limit released by the previous exercise is fed back to the feet to reduce the waste of energy during the exercise.

This technology has not yet been used in any sneaker products, and it is said that Adidas was originally going to use it first in the current Derrick Ross sneakers.

However, now that Anxi is here, Adidas naturally used this technology on Anxi first.

The host at the scene introduced the various technologies of the sneakers in detail, but more reporters paid attention to the logo on the sneakers.

The logo of Anxi Sports' sneakers is very simple, it is a letter A.

A, is the first letter of Anxi English spelling, of course, there is a deeper meaning, A is the first of the 26 letters, this meaning is naturally needless to say.

In addition, the sharp edge of this A design is exposed, and the tip of the top appears imposing, which highlights the menacing nature of Anxi.

Someone joked: If the logo of Jordan Sports is put on this A-word, it will become Anxi is the best for Michael Jordan.

Anxi Sports officially announced, and the basketball world was in an uproar!

Originally, after the contract between Anxi and Jordan Sports expired, many people were speculating about the whereabouts of Anxi's next sneaker contract, and how big a contract Nike, Adidas or Under Armour would give Anxi, but no one expected that Anxi actually directly created an independent brand and cooperated with Adidas to get Adidas' technical advantages.

Sam Amik was stunned, he found that his guesses before the press conference started were all wrong, and no one expected that Anxi would actually create his own sneaker brand.

And those young reporters who had been impatient to send out the news of Anxi's signing of Adidas a long time ago sent a letter to the headquarters at this time to overturn the previous report.

Mark Stein also tweeted after the press conference.

"After playing an epic finals performance, Anxi began to walk towards his own altar, and after the success of the competition, Anxi began to seek commercial success, and Anxi Sports may be the beginning of ......"

The establishment of Anxi Sports naturally sparked countless discussions, but the preseason games that started later quickly attracted the attention of many people.

The start of pre-season means that a new season is just around the corner.

The 76ers have 8 games in the preseason tour of the new season, and these 8 games are all used by Brett Brown as an opportunity to practice.

In the new season, Brett Brown is ready to upgrade the team technically and tactically.

After winning the Finals, Anxi has grown into a player who can match any tactics at will, and Brett Brown has put a lot of thought into it, and he thinks that perhaps because of Anxi's all-aroundness, the team can prepare a few more sets of tactics to deal with different opponents.

Therefore, in the first game of the preseason against the Knicks, the 76ers directly played a triangle tactic, with Pau Gasol as the core and Anxi as the main attack, and finally narrowly defeated the Knicks.

The second game continued against the Knicks, the 76ers changed their tactics and played a pick-and-roll, Pau Gasol's role was weakened, and Anxi and McCarvey broke through after various blocks, resulting in the 76ers losing the game.

Then, the 76ers played the Celtics twice, the first game 76ers put out a small lineup, big fights, Anxi hit 18 assists in a single game, and the 76ers won.

In the next game, Brett Brown stuck to the run-and-gun tactics, because the 76ers played surprisingly easy in the last game.

But in the second game against the Celtics, the Celtics also changed their lineup, and the young coach Brad Stevens used a high-pressure tactic to finally defeat the 76ers' run-and-gun tactics.

In the first four preseason games, the 76ers went 2-2.

Brett Brown still didn't stop his tactical experiments, and the 76ers continued to maintain a one-win, one-loss rhythm in the remaining four preseason games.

In the end, the 76ers went 4-4 and ended the preseason journey of the 14-15 season.

However, for the 76ers, such a preseason record must not be considered good, so Zach Lowe's freshly released preseason prediction, compared to Mark Stein's preseason prediction, he took the 76ers from the first place in the East and put them in the third place in the East.

The first place in the East is naturally the Cleveland Cavaliers, and under the leadership of the new Big Three, the Cavaliers have a 7-1 preseason performance and a good performance.

And second place in the East is a bit surprising, Zach Lowway actually put the Miami Heat in the second place in the East......