Mr. Ma of Penguin Company came to Beijing on December 17. Pen, fun, and www.biquge.info

The company has arranged hotels for advertisers from other places to ensure that every advertiser can be satisfied.

Inviting advertisers to the premiere of a movie is to let them see how well the ad is performing and feel that the money is well spent.

Film and television companies and advertising companies have a long-term cooperative relationship, not a one-shot deal.

Mr. Ma stayed in the hotel and did not immediately go to Lin Zixuan, he wanted to wait until after the movie premiere to talk about cooperation, he felt that Lin Zixuan should be very busy at this time.

Rare to have this kind of relaxation, he watched TV in his room for a while.

The TV in the Beijing hotel will habitually put Huaguo TV and Beijing Satellite TV in the front few channels, and you can see Beijing Satellite TV when you turn on the TV, which is mostly similar in hotels in other cities.

On TV, there is an interview with the cast of "The Funeral of the Big Names", which mentions the premiere of the movie.

Mr. Ma went to the hotel's restaurant to eat in the evening, and looked through the newspaper next to him while waiting.

Most of the entertainment pages in the newspaper are reports about Feng Xiaogang's new film, and they are basically optimistic about the film's achievements in the Chinese New Year.

Mr. Ma knew in his heart that these reports were estimated to cost money.

"The Funeral of a Big Shot" is also publicized in the south, but the publicity is not as strong as in Beijing, and it is not a one-sided praise in the media, and there will be questioning arguments.

But in the capital, there are almost no different sounds.

There are many reasons for this.

One is the market's expectation for the duo of Feng Xiaogang and Ge You, the two of them are the guarantee of the box office, and the other is that this film has created a lot of records in the field of domestic commercial films.

The scale of investment, advertising sponsorship, the joining of Hollywood companies, the internationalization of the operating model, etc.

These are all topics that can be discussed by the media, which has opened up a new way for domestic commercial films, which is worth studying.

Since more than a month ago, people in Beijing have been watching television, reading newspapers, taking buses on the streets, and looking up at billboards, all of which can see information related to movies.

For such a long time of information bombardment, "The Funeral of the Big Names" has become a topic of conversation for ordinary people after dinner.

Although Mr. Ma didn't know how much it would cost to publicize it, he personally felt the courage of the company to spend money.

At six o'clock in the evening of the 18th, Mr. Ma got into the car arranged by the hotel and went to the scene of the movie premiere.

This was his first time attending the premiere of a film.

He didn't have much intersection with the film and television industry in the past, and he only went to the cinema to watch movies two or three times a year, and the company was in the start-up stage, so he didn't have so much free time.

When he came to the National Cultural Palace, he got out of the car, and in front of him was a red carpet, surrounded by hundreds of reporters, taking pictures with cameras.

The lights outside the Palace of Culture were brilliantly lit, and the flash of the camera made him squint.

The actresses who were walking the red carpet were brightly dressed and delicate, waving to reporters, as if they were immune to the cold wind in the capital.

It's sunny today, but it's just chilly.

Mr. Ma tightened the suit on his body, as a southerner, he really didn't adapt to the weather in the north, as if he was going to be cold to the bones.

Locals in the capital are used to wrapping a coat in winter, and if the wind can't blow in, they won't feel too cold.

"Mr. Ma, it's your turn." The service staff next to him reminded.

Hearing this, Mr. Ma walked quickly across the red carpet, entered the Cultural Palace, and followed the crowd in front of him to a wide hall.

Not only is it a place to watch movies, but there are also a lot of billboards around it, which are all movie sponsors.

He looked for it and saw the Penguin billboard in a corner, interspersed among a number of international brands, not so conspicuous, only the little penguins on it were still so cute.

Mr. Ma looked at the billboard and felt quite emotional.

This is a company he founded with his own hands, maybe not famous now, not eye-catching in front of those big brands, but he believes that as long as he is given time to develop, he will be able to make the company bigger and stronger.

He looked at the crowd in the hall, there were film and television stars, and there were business elites, they gathered in groups of three or five, talking and laughing.

The hall is magnificently decorated with a band playing soothing tunes.

Mr. Ma felt that the film and television industry was too luxurious, and how many servers could be rented for this premiere.

Good Dream Company invested 1.5 million for this premiere, striving to create a sensational effect.

There are not only big-name movie stars in China, but also stars from Hong Kong and Taiwan, which is the idea of Columbia Asia Films, and "The Funeral of a Big Person" will be released in Xiangjiang, which is a warm-up in advance.

Lin Zixuan is not optimistic about the future of the film in Xiangjiang, but he has to try it if he wants to be in line with international standards.

He felt that although Barbara had spent so many years in Asia and had a wealth of experience in film production and promotion, as a foreigner, she still did not understand the national conditions of China.

You can listen to her opinions on the operation of film internationalization, but you can't be blind, you have to have your own opinions.

This period is a critical period for film promotion, and it is necessary to make watching "The Funeral of a Big Shot" a cultural consumption fashion, in which stars can play a leading role.

Seeing so many stars attending the premiere and praising the movie for being good-looking, it will invisibly affect their viewing choices.

Therefore, Good Dream attaches great importance to the premiere of the movie.

Lin Zixuan and Mu Shanshan walked into the hall together, the two of them were wearing coats, Lin Zixuan was a black coat with no buttons, and Mu Shanshan was wearing a light blue tweed coat all the way to the ankles.

They were surrounded by Feng Xiaogang and Xu Fan, and Ge You was going to walk the red carpet with other actors.

Lin Zixuan greeted the people he met while walking, as the organizer of the premiere, the four of them became the focus of the audience, and everyone got out of the way.

Those who can come to the premiere have some relationship with Good Dreams, and most of them are acquaintances.

Including Chen Daoming and Yu Feihong, who completed the filming of "Crouching Tiger, Hidden Dragon", as well as the actors of the sequel to "Desire".

It can be said that half of the people in the entertainment industry in the capital came, and the other half of the entertainment industry either Lin Zixuan did not move, or he was not familiar with the Good Dream Company, and some were not qualified enough.

Mr. Ma stood on the periphery, watching Lin Zixuan walk in the crowd, shaking hands with others with a gentle attitude, talking and laughing, giving people a comfortable feeling and a calm and confident charm.

Although he had chatted with Lin Zixuan on the phone and had seen Lin Zixuan's photos, this was the first time they had met.

He doesn't know much about Lin Zixuan's personality, but he just has a general impression through media reports.

In the media publicity, Lin Zixuan is a famous writer and screenwriter, and the founder of Good Dreams, talented and capable, and has a lot of influence in the literary world and film and television circles.

Lin Zixuan was chatting and laughing with people, and saw Mr. Ma on the periphery of the crowd. (To be continued.) )