At ten o'clock in the evening, a few old people have already rested, but today everyone gathered in the hall and waited to watch the show.

The focus was on Nini, and the little girl seemed to feel a little embarrassed, hiding in Xue Lihua's arms, not daring to look at everyone.

Today is the premiere of the show, and the Xiao family is unwilling to miss this special day when they gather together, looking forward to the wonderful performance of the little girl in the show.

At 22 o'clock, the show began, although everyone has watched the opening promotional video many times, but when it was officially broadcast, there was still a very special meaning in it.

At this point, everyone stopped chatting and stared at the TV intently!

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In fact, when the Xiao family collectively watched the show, Xiao Feng and Nini's fans also locked Mango Satellite TV together to watch the first celebrity parent-child reality show in China.

For many viewers, they are coming for several celebrity fathers and cute cute babies, if the show is good-looking, they will become loyal fans of the show, if it is not good-looking, maybe it will turn from pink to black.

A considerable part of the audience is attracted by Mango Satellite TV's good reputation and overwhelming publicity over the years, and their loyalty is not great and their position is not firm.

Of course, a considerable number of media reporters and practitioners also gathered in front of the TV, trying to find their own topics of interest from this program.

At the same time, Inspur also opened a discussion on '#爸爸去哪儿#' related topics in real time, attracting more netizens to join the discussion and increasing the popularity of the program.

Even though many people in the outside world are not optimistic about the prospects of "Where Are You Going, Dad", as the leader of the provincial satellite TV stations in mainland China, this column of programs created by Mango Satellite TV still attracted enough attention before the broadcast.

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After the advertisement for Mirror Lake Milk ended, the show got to business.

When the footage of Nini falling asleep on Xiao Feng's face appeared on TV, the people in the old mansion laughed, and Nini once again hid in the arms of Grandma.

Xiao Feng's fans and celebrity friends were also overjoyed when they saw this scene, and they didn't expect the origin of this photo to be like this.

Prior to this, this ridiculous photo had been released on Xiao Feng's neck, but everyone didn't know the specific situation, and Xiao Feng didn't explain.

The early morning of the super-rich Xiao Feng and his daughter is so loving!

At this time, fans ridiculed this scene on the scarf, and everyone was crazy!

As the early morning of several families was presented in front of the audience one after another, the media personnel who were originally scrutinizing gradually showed solemn expressions, and the comers were not good!

In particular, Haizhou Satellite TV, Jiangnan Satellite TV, Donghai Satellite TV, Beiping Satellite TV and other direct competitors of Mango Satellite TV are realizing that the wolf is coming.

Sure enough, as the parent-child relationship between several families with different styles gradually revealed, the wonderful interaction between the dad and the cute baby added a lot of brilliance to the show!

Many netizens who were watching the show commented on the Internet, and soon 'Where are you going, Dad' rushed to the forefront of the topic of scarf and even the thousand-degree search ranking.

More and more people are being drawn to the TV, and a movie-watching storm is gradually forming!

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In the main control hall of Mango Satellite TV, Director Ouyang took several station leaders and Xie Kui and other main editors and directors to check the real-time ratings.

Because the bigwigs are here, and the staff of the TV station are all like great enemies, they dare not breathe in the atmosphere, and the entire TV station is filled with a strong atmosphere.

After the show started, the real-time ratings showed 3, and the share was 10, which is a bad or bad level for Mango Satellite TV. Everyone knows that such a share of cleaning up is formed after the accumulation of many factors, and it is not the real attraction of the show.

Therefore, Ouyang did not show a smile on his face, and the other leaders were also expressionless, waiting for the next stage of ratings statistics.

Aside from the super ratings of the unprecedented, Mango Satellite TV's two major variety shows, "Happy Camp" and "Learning Every Day", have both set a staggering high rating.

Therefore, the senior management of Mango Satellite TV has reason to have high hopes for the "Where Are You Going, Dad" program!

Every five minutes, the staff of the TV station would hand over the latest ratings, and the rising curve suddenly made Ouyang smile on his face.

The boss's mood improved, and the shadow of the entire main control hall suddenly dissipated into nothingness, and everyone's steps were much brisker, and everyone realized that the show had achieved initial success.

In the distant Ginkgo Village, the hall of the Xiao family erupted into laughter from time to time, everyone was amused by the children's expressions in the show, and the ridiculous behavior of the dads made everyone laugh.

Aside from Xiao Feng and Nini's cousins, everyone has become accustomed to them, and the cousins of several other pairs of celebrity families have also made the Xiao family satisfy some of their desires for stars, and they feel that the show is getting better and better!

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The show hit 8 at the end of the show, with a staggering 20 viewership share, which means that more than a quarter of the families who turn on the TV at this time are watching the show.

In addition to the two ace variety shows, Mango Satellite TV has a new program for the first time to achieve 8 premiere ratings, although this result is formed under the comprehensive wrestling of many factors, but this also reflects the quality of the program from one aspist.

At this time, the big stone in Xie Kui's heart finally fell!

Although the ratings of the program in the future cannot be guaranteed, Ouyang still announced that the bonuses of the TV station's directors and technicians will be doubled at the end of the month, which immediately made the entire main control hall thunderous.

"Lao Xie, this time you have made a great contribution!" Ouyang said to Xie Kui amid the warm applause of the employees.

Whether it is in terms of program quality, network popularity and ratings, it means that the program "Where Are You Going, Dad" will become another trump card program of Mango Satellite TV.

Xie Kui, as the main choreographer, personally invited five pairs of guests, played a vital role in it, and can be described as the soul of the show.

"This is what I should do!" Xie Kui smiled and said, "The next publicity work of the show needs to be strengthened, but it can't be relaxed!"

The success of the premiere does not mean that all 16 episodes of the program can get high ratings, in addition to strict control of the quality of the program, publicity and promotion are also crucial.

Xie Kui is not a technical nerd who does not know how to be flexible, but on the contrary, he is a comprehensive talent who can perfectly combine technology and marketing management, which is extremely rare in many artists.

Perhaps, this is an important reason why he can have enough autonomy on Mango Satellite TV.

"You can rest assured of this!" Ouyang nodded and said: "The TV station will tilt towards the focus of the program, and the filming of the last episode of the program and the big movie, thank you for worrying more!"

Although the investment promotion work of this season's program is not going well, coupled with the naming fee of 'Jinghu Dairy', it has only received a total of 50 million sponsorships. If you go by the current ratings, it makes sense to increase that number by a factor of 10!

Now, Ouyang can only hope to increase publicity, increase a certain amount of advertising space, and recover some investment.

However, as long as a new brand is created, the revenue in the second and third quarters of the future is naturally predictable!

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Just when Ouyang and Xie Kui were making arrangements for future programs, the media personnel who were watching the program also realized that the pattern of Huaxia variety TV programs was about to change dramatically.

Some active media personnel are already using their brains to create similar celebrity parent-child programs on this station, although the reputation of following the trend is not very good, but ratings and advertising fees are king!

Many media were still ridiculing 'Jinghu Dairy' for obtaining the naming rights at a cost of 30 million, because there was too much money and nowhere to spend, and it was Xiao Feng who spent money to buy the qualification to be on the show.

However, after the premiere of the show, everyone realized that 'Jinghu Dairy' had picked up a big bargain!

It is foreseeable that with the continuous popularity of the program, the exposure rate of 'Jinghu Dairy' will be greatly improved, which is beyond the reach of tens of millions or even hundreds of millions of advertising dollars.

Yang Hao, who is sitting in the summer promotion plan in Beiping, immediately realized that 'Jinghu Dairy' will usher in the best development opportunity since its establishment this summer after receiving the results of the ratings!

In the past two years, Jinghu Dairy has become one of the top five dairy products in mainland China, and the efforts it needs to make will be doubled with each progress it makes. As the marketing warship of the dairy company, Yang Hao's personal dedication is also very strong, and it is Yang Hao's goal to bring 'Jinghu Dairy' to the top three in the industry, and even sit firmly in the top spot in the field of high-end dairy products.

This time, the popularity of the show has brought enough momentum for the company's development!

After Yang Hao collected the information from Beiping back to Ginkgo Village, all the middle and senior management, including Xu Mengyao, Ma Wanli, and Xiao Feng, held an emergency meeting the next day to prepare for the upcoming market changes.

Now, the sales channels of Jinghu Dairy have basically been opened, and the only bottleneck is the output of fresh milk. In the following time, the future work of Jinghu Group will focus on the expansion of fresh milk production capacity, which is the foundation of the company!

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The successful premiere of the show immediately made Daddy Mengwa a popular figure on the Internet, and their fan base is skyrocketing, becoming one of the biggest beneficiaries of the show.

Especially Xiao Feng, Xiao Feng, who already has a very high popularity, has been sought after by netizens, whether it is his perfect figure, super high cooking skills and amazing survival ability, all of which make the audience breathtaking.

Many viewers learned about the other side of the super-rich media image through the first episode of the show, which was quite interesting for many people.

Xiao Feng wasn't even mentally prepared, and the next day tourists began to ask Xiao Feng and Nini for photos and autographs, which suddenly made him feel a little bit like being a star. R1152