【Chapter 500】 Opening a Store Investigation (Asking for Subscription!)
After the Mid-Autumn Festival, after a short period of low passenger flow in the 'Jinghu Scenic Area', the daily reception volume soon showed explosive growth, and the booking rate of the Inn Alliance and the Jinghu Hotel has exceeded two-thirds!
Every year in September and October is the period when the 'Jinghu Scenic Area' and even the major scenic spots in the country have the largest tourist flow, and various tourism companies are showing their magic to attract more tourists.
'Jinghu Scenic Area' is no exception, and since the end of the summer vacation, it has begun to launch more publicity campaigns in major media to strive to welcome more guests in this tourism Golden Week.
Different from the summer propaganda strategy, the autumn of the 'Mirror Lake Scenic Area' focuses on hunting, appreciating autumn leaves, etc., which is also a way to fully show the style of northwest Yunnan. Especially after the end of September, the ginkgo biloba in Ginkgo Village and the maple leaves in the nearby mountains and forests have turned yellow one after another, which makes many photography enthusiasts flock to it.
Nowadays, with the increasing popularity of 'Jinghu Cuisine', 'Jinghu Scenic Area' is also highlighted in the publicity strategy.
According to the survey feedback from the Mirror Lake Scenic Area Visitor Reception Center, more than one-third of tourists come for the various top-notch cuisines in the scenic area, which also reflects the important position of food in the minds of tourists.
In the hearts of many foodies, Ginkgo Village has become a place where food gathers in northwest Yunnan and even southern Yunnan Province.
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On the Airbus A320 medium-sized passenger plane from Star City to Yaozhou, two bald little fat people, one big and one small, are very eye-catching, plus the slightly plump lady next to them, a family of three has caused frequent sideways glances from the flight attendants.
If people who often hang out near Golden Eagle Film and Television City, they will definitely be able to recognize the big fat man as Pan Wei, the owner of the 'Malanshan Rice Noodle Shop', but the passengers and flight attendants at the airport just treat them as ordinary tourists.
Of course, the tonnage of these three tourists is a bit big, that's all!
The flight from Xingcheng to Yaozhou is only two hours, and when you get out of the cabin, the cool air that blows in your face makes the fat family of three who are afraid of heat feel much better, and their first impression of Yaozhou is excellent.
This is also normal, from the sweltering heat of more than 38 degrees Celsius to the highest temperature of only 28 degrees Celsius, anyone will feel a sense of relief.
As the tourists walked out of the airport passage, Pan Wei looked at the dazzling parking lot at the door, and finally decided to live in the downtown area of Yaozhou first, visit the ancient city of Yaozhou and the Jade Dragon Snow Mountain, and finally go to the destination of this trip - Ginkgo Village!
Before leaving, Pan Wei was worried that he and his wife and son would not be able to stand the thin air of the plateau and suffer from altitude sickness, but in fact the situation was much better than expected.
The bus quickly left the airport, and the unique Naxi buildings along the way made Pan Wei's family look at it with relish, and the pleasing blue sky and white clouds were something that Star City could not experience.
Although the modernization of Star City is several grades higher than that of Yaozhou, it has also brought strict pollution, which makes the air in Star City and Yaozhou have a huge gap.
For this reason alone, Pan Wei's family thinks Yaozhou is good!
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Whether it is the ancient city of Yaozhou or the Jade Dragon Snow Mountain, Pan Wei's family has left a very deep impression, Star City is a national-level historical and cultural city, with many places of interest and historic sites, representing the essence of Central Plains culture and Hunan Chu culture.
However, Yaozhou represents the convergence of minority cultures, which also includes the integration of various religious cultures, which is a new feeling and experience.
In the process of playing, Pan Wei also carefully observed the catering industry in Yaozhou, trying to find out the possibility of 'Malanshan Rice Noodles Shop' opening here.
In fact, with Pan Wei's mentality in his forties, he was unwilling to risk leaving the Star City he was familiar with and opening a branch in Yaozhou, thousands of miles away. With the deliciousness of 'Malanshan Rice Noodles Shop' and the century-old heritage in Star City, if Pan Wei was willing to open a branch, I am afraid that it would have already been opened throughout Star City.
But Pan Wei has his own views on wealth, he doesn't think that being rich is happiness, he would rather keep the ancestral shop, be able to feed the family, and live a happy and prosperous life.
However, his baby son Pan Xiaojun is a loyal fan of Xiao Feng, and he knows that Xiao Feng once personally invited his father to open a branch in the 'Mirror Lake Scenic Area', and this kid is tempted.
Pan Xiaojun, who just graduated from Xiangxi University this year, is not looking for a job, and he is unwilling to take charge of the 'Malanshan Rice Noodle Shop' in front of his father, which has always made Pan Wei feel a little headache.
However, the Pan family is also the only seedling, not only is his wife extremely doting on his son, but Pan Wei himself is reluctant to say a heavy word to his son.
No, my son insisted on coming to Yaozhou to inspect the market and see if he could open the 'Malanshan Rice Noodles Shop' in the idol's hometown, Pan Wei and his wife didn't have much consideration, and after explaining the matter of the rice noodle shop, they immediately set off to Yaozhou.
In fact, Pan Wei, like all fathers in the world, always has a strict expression on his face, but in fact, his heart is extremely soft!
After walking around the city of Yaozhou for two days, although he didn't want to admit it, Pan Xiaojun also knew that with the situation of Yaozhou City, it would not be easy for the 'Malanshan Rice Noodle Shop' to succeed here.
Now, Pan Xiaojun can only hope that the extremely popular 'Ginkgo New District' food street on the Internet can meet his own judgment and consideration of the market, and finally be able to open a store here.
Pan Xiaojun knows that although his parents are very fond of him, he may not completely listen to his own opinions on some important issues.
As for Pan Wei and his wife, seeing that Yaozhou City was not suitable for opening a rice noodle shop in Xiangxi, they were actually a little happy in their hearts, after all, they were reluctant to let their son come to such a far place.
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With all kinds of thoughts, Pan Wei's family of three boarded the bus to Ginkgo Village, and the spacious and comfortable highway made them have more expectations for the upcoming 'Jinghu Scenic Area'.
In fact, aside from the factor of being too far away from Star City, many conditions of the 'Mirror Lake Scenic Area' are very good, at least in terms of transportation, there is not much difference with Star City.
The two-hour drive was fleeting, and the Pan Wei family who arrived at the 'Ginkgo New Area' did not call Xiao Feng or Yang Yuanhang, hoping to experience the real Ginkgo Village and provide a more objective plan for whether to open a store in the future.
I have to say that the timing of Pan Wei's family of three coming to Ginkgo Village is very appropriate, not only can you enjoy the breathtakingly beautiful scenery, but also can see the endless flow of tourists in the 'Mirror Lake Scenic Area'.
Pan Wei's family found that the business of the rice noodle shop at the corner of the food night market street was booming, and the shops in more than 100 locations were basically not idle, and it was completely a rhythm of grabbing money.
In fact, in addition to the rice noodle shop, the food street also has a good business from all over the country and even the world, and Pan Wei is also itching.
In addition to receiving thousands of visitors every day, the main consumer of the food street is more than 8,000 employees and their families of the 'Jinghu System', and the nearly 100,000 residents who have lived in the 'Ginkgo New District' for more than a year also frequented it, making it a loyal consumer group.
Judging from the current popularity of the food night market street, Pan Wei is very sure that he will sell 1,000 servings of rice noodles every day, and his monthly turnover will not be less than 200,000!
Although there is a slight gap between this number and 'Malanshan Rice Noodle Shop', as a son's entrepreneurial move, it can be regarded as a good www.biquge.info of Biquge!
"Dad, the situation on the Internet is good!" Seeing that his father was already excited, Pan Xiaojun naturally knew that the iron was hot!
The reason why he is willing to open the branch of 'Malanshan' to Ginkgo New District, in addition to the idol Xiao Feng, Pan Xiaojun himself is also extremely optimistic about the 'Jinghu Scenic Area' itself. After all, backed by a scenic spot with an annual reception volume of more than one million, no matter what kind of store you open, as long as you are not too stupid, it should not be difficult to make money.
What's more, Pan Xiaojun has enough confidence in his own rice noodles!
"The customer flow is good, but it's not easy to rent a good store!" Pan Wei frowned, paused and said: "Besides, the people of southern Yunnan are used to eating rice noodles, and I don't know if rice noodles can be recognized?"
As a more experienced father, Pan Wei needs to think about far more comprehensive questions than his son, after all, once he decides to invest, it is not a matter of thirty or fifty thousand.
Of course, although he said so, Pan Wei actually recognized his son's idea of opening a branch here, after all, all kinds of stores on the food street, including Jincheng ramen, Jinxi knife cut noodles, and Guixi roll noodles, are doing good business, and there is no reason why 'Malanshan Rice Noodles Shop' will fail here!
Although he didn't know if the business card left by Xiao Feng could have a role, Pan Wei still tried to make a phone call to Yang Yuanhang, the executive president of 'Jinghu Company', according to the phone number on the business card.
To the surprise of Pan Wei's family, Yang Yuanhang appeared in front of them within 20 minutes and enthusiastically led them to visit the night market street, allowing them to choose their preferred location from some vacant shops. At the same time, Yang Yuanhang also called the person in charge of the food street and asked him to fully cooperate with the Pan family's various requirements to open a store in the food street.
Yang Yuanhang is so enthusiastic not because of a whim, but because Xiao Feng once mentioned to him that it was possible for someone to come to the food industry to open a Xiangxi rice noodle shop.
Whether it is from the boss's point of view or from the overall planning of the 'Mirror Lake Scenic Area', it is always a bad thing to introduce one more special food.
Therefore, Yang Yuanhang is very enthusiastic about the arrival of Pan Wei's family, after all, the boss rarely pays so much attention to a store, which shows that it has a certain particularity.
As a qualified professional manager, Yang Yuanhang must complete the tasks assigned by the boss under any circumstances!R1152