Chapter 235: The Market
On September 9th, the group arrived in Venice.
After getting off the plane, I just stayed in the hotel, and before I had time to rest, I was going to participate in the activities arranged by the organizing committee of the film festival, "Sunny Days" premiered today, and there will be a press conference after the screening.
This is the official press conference, and only the films shortlisted for the main competition unit have the treatment.
For those films that just come to the exhibition, there will be no press conference, and if you want to promote it, you can only find your own way.
Everyone hurried to the screening hall, perhaps because of the publicity done by the organizing committee, or because of the enthusiasm of the fans in Venice, there were many audiences in the screening hall.
The screening was arranged, and they sat in the front row with the staff of the organizing committee of the festival.
Among them is the introduction of the Italian side of the film, Mark Muller.
There are several ways for a film to participate in international film festivals, one is national recommendation.
For example, in the Oscar Best Foreign Language Film award, the Oscar organizing committee stipulates that only one film from a country can participate in the competition, so who this quota is given to is decided by the General Administration in China.
The country can also send delegations to participate in various international film festivals, which are cultural exchange activities of a national nature.
Film festivals such as Cannes and Venice can be attended by producers who can choose to sign up for the festival themselves or through the recommendation of other filmmakers, who are usually influential figures in the international film industry.
The probability of someone recommending a film to be shortlisted for the main competition unit is high, and it is difficult to say if you sign up for it yourself.
At least hundreds of films are signed up for each international film festival, only a few dozen can be shortlisted, and only a few of them win awards in the end, which shows the fierce competition.
Mark Müller was the one who introduced "A Sunny Day" to the Venice Film Festival.
The process is roughly like this, the French filmmaker let Louis know Marc Muller, and told him that he saw a good film, and Marc Muller thought it was okay after watching it, so he recommended it to the film festival.
It is not known that there may be other people involved in the middle.
Lin Zixuan watched this movie several times, and also played a small supporting role in it, there were not many scenes, and he was asked by the General Administration to delete a paragraph, and he worked so hard when he was filming, he was busy in vain.
At this time, I didn't talk about any emotion, only a little emotion, and the filming was finally finished.
The Italian audience in the screening hall was very excited, and applauded from time to time when they watched it, and I don't know if they understood it.
They may only see the ignorant love of young men and women, the persistence of young men, the enchantment of young girls, and the completely different exotic customs of the Far East.
Just as domestic audiences in China watch foreign movies, most viewers watch beautiful blonde women, preferably with a few nude shots, and a Western fashion lifestyle.
As for the social culture of foreign countries, racial contradictions, who cares, we don't live in that place.
Of course, we are talking about the majority of the audience, excluding those who are engaged in the film industry and thoughtful literary and artistic youth.
After the film ended, the audience gave warm applause.
The organizing committee of the film festival also praised this as an excellent film, which is significantly different from previous films from China, more youthful, distinctive in style, and gives people a strong impact.
Zhang Yimou has been to Venice and won the Golden Lion Award, Gong Li has won the Best Actress, and other Chinese filmmakers.
Jiang Wen's film has his own style, which is different from the fifth generation of directors.
The following is a press conference, which is basically all media from various European countries, and relatively few media from North America.
Jiang Wen is an actor who is used to being interviewed, and he is not afraid of this kind of scene, he sits on a chair with the logo of the Venice Film Festival behind him, a lion pattern.
In the face of reporters' questions, he spoke eloquently in English and faced them calmly.
Compared with the filming of "Beijing People in New York", his foreign language level has improved, but he still has a Beijing accent.
At the end of the interview, they spoke with Mark Müller for half an hour about the next steps at the Venice Film Festival and the possible competitors for "Sunny Days."
Mark Mueller is very optimistic about this film and thinks that it has a good chance of winning the award.
Everyone made an appointment for breakfast tomorrow, and then dispersed and returned to the hotel, which was their itinerary for the first day in Venice.
After the screening of "Sunny Day" in Venice, in addition to attracting reporters, filmmakers from various countries came to the door.
These filmmakers are here to pick up the leaks.
The copyright price of a film before and after winning the award is definitely different, if "Sunny Day" wins this year's Golden Lion Award, the price will double.
Before the award is announced, the filmmakers buy out the rights to show the film in their home country at a lower price, and once the film wins, they earn it, even if it doesn't win, they don't suffer.
This is a test of the filmmakers' eyesight.
"Sunny Day" has been well received by audiences and journalists, and the odds of winning awards are very high, which is the main reason for attracting film companies.
For Lin Zixuan, they are also full of uncertainty.
If it is not sold now, and the film does not win the award in the end, the price will definitely be pushed very low by the film company, or even lose money, so the factor that determines the price is the award.
These filmmakers are businessmen, not artists, and they are very realistic, so I won't say that I appreciate this film and give you a high price.
Even the Frenchman Jean Louis is the same, he used the copyright of the film in Germany to help Jiang Wen go to Berlin to do the post-production of the film, which is also an investment, and when the film wins the award, he earns it.
Of course, people belong to the charcoal in the snow, and it really helps.
This is the film market, since it is a market, there will be price fluctuations, where a film is a commodity, or a work of art, and its price is affected by many factors.
Lin Zixuan and Wen Jun's work in the next few days is to negotiate and bargain with these filmmakers.
There is nothing artistic about this session, except that the venue of the negotiation is at the film festival, which is actually no different from ordinary business negotiations, and it is a very boring process.
Not only filmmakers, but also agents came to them.
The so-called film agents are equivalent to middlemen, they will act as agents for the operation of the film's copyright, without Lin Zixuan talking directly with the film company, and they will do the bargaining work for them.
After the negotiation is completed, they will take 25% of the revenue as a service fee, and if they are more ruthless, it may be 30%.
The agents are all professional film distribution companies, understand the market conditions of countries around the world, they often go to major international film festivals, and are very familiar with film companies in various countries, and can get a high price.
If Lin Zixuan talks about it himself, the film will lower the price, and the screening rights of a country may only be 100,000 US dollars, and the agent can talk about 150,000 US dollars.
Even if he takes 25% of the agency fee, Lin Zixuan will get more than $100,000, and he can be more worry-free.
That's where the agency comes in.
In the international film market, Lin Zixuan is a newcomer, and he still needs to see more and learn more. (To be continued.) )