Chapter 566: Decision
Lin Zixuan's idea is not a small controversy in the Good Dream Company. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
He mentioned it at the company's year-end summary meeting, wanting to hear everyone's opinion, he is not the kind of person who is arbitrary.
The development of the company is not the credit of his alone, but the result of the collective efforts of many people, and the crystallization of collective wisdom.
A person's energy and wisdom are limited, and he does not see the problem comprehensively, and it is easy to fall into misunderstandings.
He may have the foresight to produce film and television dramas, but he also needs the advice of professionals on specific matters such as market operation and company management, so that he can consider the whole situation and make a final decision.
Lin Zixuan understands this truth, so in the company, he is more concerned about grasping the general direction as a spiritual pillar.
Specific to the release date of the film "Crouching Tiger, Hidden Dragon" in China, the marketing department gave different opinions.
If the film had been put after the Oscars, it would have been March 2001, which was too long, eight months later than the release dates of Heung Kong and Treasure Island.
At that time, there were pirated CDs everywhere in China, and it was estimated that ordinary people had swiped them several times, and it was unlikely that they would go to the theater again.
Even with the aura of the Oscar, it is difficult to achieve a box office hit.
The movie pays attention to timeliness, and while the pirated version has not yet come out, the sooner it is released, the better.
Generally speaking, the box office of the film in the first half of the month will account for more than 60% of the total box office, and in China, it is necessary to compete with pirates in order to get good results.
According to the company's marketing department's assumption, "Crouching Tiger, Hidden Dragon" will be released in China in May this year.
Besides, if it is released in March next year, the good dream company will be under a lot of pressure.
The common people don't understand why this Chinese movie has been released in other countries, but it has not been released in China, because it does not value the domestic market, or there are other reasons.
Even if the good dream company gives an explanation, there will be all kinds of speculation, and the imagination of the public cannot be underestimated.
If someone takes the opportunity to fan the flames, they will roast the Good Dream Company on the fire, and there will be a similar "Crouching Tiger, Hidden Dragon" that is filmed for Westerners, and the Good Dream Company admires foreign and flattering foreigners, and does not care about the feelings of domestic audiences at all.
even instigated the public to boycott the film and television dramas produced by the Good Dream Company and slandered the reputation of the Good Dream Company.
This is the worst-case scenario, but it is very likely to happen.
Haomeng Company has become the leader of private film and television companies, and the movie is a big box office hit and profitable, and other companies will definitely be blushing, and it is very normal to do some small actions in secret.
In addition, it is estimated that Huaying Group is also incomprehensible.
Huaguo Group is responsible for the scheduling of all films released in China.
Take "The Funeral of the Big Names" as an example, this is a Chinese New Year comedy, and it is going to the New Year file, and in the preparation stage of the film, Good Dream Company will negotiate with Huaying Group on the release schedule.
Striving for a good schedule and the scheduling rate of the theater chain is crucial to the box office.
China Film Group will consider a variety of factors, including the quality of the film, box office prospects, off-site human factors, etc.
It is not easy to adjust the schedule after the film is finalized, you have to apply to China Film Group in advance and get approval.
Otherwise, the movie schedule for the next three months has been set, and you say that my movie will not be released, and it will be very troublesome for China Film Group to re-coordinate the theaters of various films.
This situation is not impossible, the film has not passed the review of the General Administration, and this will definitely not be released.
or if you don't want to be on the same schedule as a blockbuster, or if you have to go head-to-head with a blockbuster, the film company has to apply in advance and change the schedule.
"Crouching Tiger, Hidden Dragon" is in post-production, and Good Dream Company wants to negotiate the release schedule with Huaying Group.
Whether it's in May, or in July, or next year.
The release in May can seize the opportunity, earlier than the release time in other countries, and there are no pirated CDs on the market for the time being.
July is the summer season, which refers to the time period from June 1 to August 30, aimed at students and young audiences, and has not yet been popular in the mainland.
Jiang Zhiqiang arranged "Crouching Tiger, Hidden Dragon" to be released in July, because Xiangjiang has a summer movie file.
But in the mainland, July is the off-season for the film market.
For the movie "Crouching Tiger, Hidden Dragon", July is the worst option, pirated discs are everywhere, the weather is too hot, and the audience has no desire to enter the cinema.
This is related to the fact that most cinemas do not have air conditioning, and the hardware facilities of cinemas in the mainland are too poor.
The audience is drowsy, how can they have a good impression of the movie, whether the film is good or not is one thing, and other factors are also very important.
Jiang Zhiqiang does not understand the actual situation of mainland theaters, and Lin Zixuan will never arrange "Crouching Tiger, Hidden Dragon" to be released in July.
Then there are only two options left, in the eyes of the staff of Good Dreams, May is the best choice, and Lin Zixuan's proposal is based on the fact that "Crouching Tiger, Hidden Dragon" can win the Oscar.
No one can guarantee this.
Even Li Yu didn't dare to say that this film would win the Oscar for Best Foreign Language Film, so this foundation is not solid.
After all, no Chinese film has won the Oscar for Best Foreign Language Film before, and doing so is gambling, and the chances of winning are very small.
Of course, they just put forward their own opinions, and it was Lin Zixuan who made the final decision.
If Lin Zixuan is desperate, it will be released next year, then they have to prepare various coping plans.
For example, how to explain to the audience, how to resolve the public relations crisis, and how to negotiate with Huaying Group, only by considering carefully in advance can we deal with it freely.
Lin Zixuan listened to everyone's discussion and was a little hesitant.
In particular, Good Dreams may be attacked for his decision, and the audience will not understand what he is doing, and they will only think that you would rather show the movie to foreigners than release it in China.
Released in May, the box office may not be satisfactory, and it may be criticized by critics, but there will be no incidents against the company.
It will be released next year, and the company must do its best to do a good job of crisis public relations in the second half of the year, otherwise the company's reputation will be damaged, and the movies and TV series produced will be boycotted by the audience, which is not fair to the directors and actors of these film and television dramas.
It was a difficult decision.
As the leader of the company, he will always face this situation, Lin Zixuan must consider it holistically, not only consider the box office gains and losses of a movie, nor can he act willfully.
"Apply to Huaying Group to put "Crouching Tiger, Hidden Dragon" in the May schedule. Lin Zixuan decided.
However, he will not give up his idea, and he will discuss with Li Yu to make another version.
This version is more in line with the aesthetic concept of domestic audiences, and after the film wins an Oscar next year, it will be re-released in cinemas under the banner of tailor-made for domestic audiences.
With the aura of the Oscars, coupled with this attractive slogan, I believe that the domestic audience will have a sense of superiority and are willing to buy it.
If Li Yan refuses to make this version, Lin Zixuan will let other editors do the work, and the copyright of "Crouching Tiger, Hidden Dragon" is in his hands, and he can do whatever he wants. (To be continued.) )