From Newcastle, 450 kilometres away, to London, and non-stop to the Langham Hotel to meet Xiao Feng, Mike Ashley's heart was filled with bitterness.

As a well-known sporting goods retail tycoon in England, Ashley was ranked 384th on the 2013 Forbes list of the world's richest people and has a net worth of $3.5 billion. In addition to his chain of companies and sporting goods companies, his best asset is 80% of Newcastle United.

In the club's 2013/14 financial report, the club made a profit of £18.7 million, making a profit for the fourth consecutive year.

Meanwhile, the team's operating income rose by 35% from £95.9 million to £129.7 million, of which £78.3 million came from new Premier League broadcast contracts.

In addition to making a profit, Newcastle has brought more benefits to Ashley, such as increased visibility, improved social status and more customers for the company, all of which are owned by the aura of 'Newcastle boss'.

Previously, Ashley had repeatedly said that he wanted to sell the club and had scandals with a number of consortia, but only he knew in his heart that this was just hype and momentum.

But now, even if he is 10,000 happy, Ashley can't stop the club from changing hands!

"Mr. Xiao, hello" Ashley is also an old fox, even if he is dissatisfied in his heart, he treats Xiao Feng politely.

Although he has seen Xiao Feng's photos, his youth still makes Ashley sigh, Xiao Feng is one year younger than his son, but that guy spends all day except drag racing, Xiao Feng is already a super rich man with a net worth of more than 20 billion.

"Mr. Ashley, I'm sorry to have you come from Newcastle!" Besides, his behavior is somewhat of a robbery, Xiao Feng can at least maintain his politeness.

After the two exchanged pleasantries, they sat down separately, and in the small reception room, except for Xiao Feng and Ashley, including Ma Xiaotian, Xiaobei, Dapeng and other assistants all withdrew.

…………

Half an hour later, the door to the conference room opened, and Xiao Feng and Ashley walked out side by side with smiles on their faces. Like friends for many years, the atmosphere is quite harmonious.

Only Xiaobei noticed the gloom flashing in Ashley's eyes, it seemed that he was somewhat unwilling, but he couldn't do anything about it.

At the beginning, Xiaobei thought that Xiao Feng's behavior of meeting Ashley in London would make the arrogant old man of England furious, but he never thought that Ashley would come to London obediently. Looking at the current situation, the two should have reached a consensus on the transfer of the club, which has to make Xiaobei sincerely admire Xiao Feng and the huge potential behind it.

Xiao Feng was able to create a huge industrial empire of tens of billions of dollars in just five years, and it was really not easy to match. Behind the handsome and sunny young face is the ability to do everything.

Xiao Feng specially sent Ashley to the door of the Langham Hotel, and generously let the surrounding reporters take pictures, which also sent a signal to the outside world that the Newcastle United deal has entered a substantial stage.

"David, Dapeng and Xiaotian, from today onwards, you will lead the negotiation team to Newcastle Club to conduct a detailed assessment of the club's assets, personnel and market development, and lay the foundation for the final signing!" said: "The overall framework of the deal has been reached, and then you have to work a little harder!"

The acquisition of a Premier League club involves a multi-billion-pound asset deal. This is not a huge project that one or two people can complete alone, and Xiao Feng can only delegate a lot of power. Fortunately, there are also Deloitte & Touche & Touche and Morgan Lewis staff in the team, which has cleared the professional obstacles.

"Uncle Nine, what is the approximate price?" Dapeng couldn't hold back the curiosity in his heart and asked.

As a young man who is still in graduate school. He usually watches Premier League games, and when his family officially bought a club, he felt a little dreamy.

"The club's valuation is about 280 million pounds to 300 million pounds, and the specific number depends on the results of your work!" Xiao Feng did not hide it, and said with a smile: "Wait until the final asset appraisal is completed." By the way, we will make a takeover offer to the remaining minority shareholders and turn the club into a private exclusive company!"

With the profitability of Newcastle FC, 300 million pounds is only 22 times the price-to-earnings ratio, which is not too outrageous, not to mention that the club also has a high-quality asset such as St James's Park, and it is certainly not a loss to buy it.

Although Ashley has a net worth of $3.5 billion, most of it is real estate and company assets, and there is not much cash, and the capital chain is quite tight.

Kroenke provided £200 million for Ashley's acquisition of Newcastle in order to use Ashley's channels to develop his own industry in England. Ashley never expected that because of the cooperation of the 'Mirror Lake Group' and the friendship of the Walton family, Kroenke chose to fully support Xiao Feng's acquisition.

Xiao Feng took 200 million pounds of debt from Kroenke, and with the overt and covert support of the Morgan family, Ashley had no choice but to let go.

For Ashley, today is quite a humiliating day!

Knowing that the biggest obstacle to the club's acquisition has been cleared, everyone can't help but cheer, and the next thing is just a technical thing, it seems much easier!

"David, the next thing I need you to start building momentum in front of the media, and when I come back from Huaxia, the signing ceremony will be officially held!" Xiao Feng specially pulled Xiaobei and told him.

In England, the power of public opinion is quite strong, how to make good use of the media to build momentum, this is the instinct that every Premier League club should have, and Xiao Feng is gradually entering the role.

With Xiaobei coming forward, coupled with Alan Shearer, Kevin Keegan and some media groups with close ties with the Morgan consortium, it will create a good public opinion atmosphere for Huaxia Capital to take ownership of the club.

After everything was arranged, Xiao Feng did not stay in London for too long, and he took the 'Nini' from Heathrow Airport and returned to Beiping.

On July 2, the grand ceremony of the "Four Villages" activity of the national colleges and universities during the summer vacation was held in Beiping, which was invited by the All-China Youth Federation and the Youth League and the Central Committee. Xiao Feng wanted to come to the scene in person.

The main purpose of coming to London has been completed, Xiao Feng naturally will not continue to stay, and the next time he comes back will be the day when he officially enters Newcastle!

…………

When Nini took off from the airport, Becky was speaking to the media before departing from the Langham Hotel for Newcastle United, announcing a news that shocked the whole of England!

Xiao Feng, chairman of the Huaxia consortium 'Jinghu Group', has reached a consensus with Newcastle owner Ashley to buy the club's shares. Become a new investor!

One stone stirred up a thousand waves, and Xiaobei's speech suddenly made the English football world that was in the preparation period tremble, and people's hearts were moved!

At the same time, Newcastle legends, including Kevin Keegan and Alan Shearer, have also stepped up to the fore to support the acquisition of the 'Mirror Lake Group', believing that it will help improve the club's investment situation and increase business development in Asia.

The fan base, which has always been on the same page as Ashley, has also issued statements in support of the club's change of ownership, after all, Xiao Feng's promise to increase transfer funds, build a training base and renovate St James's Park stadium has won the hearts of supporters.

And. Xiao Feng let Xiaobei get in touch with these fan leaders before the acquisition was launched, which made them feel enough respect, and it was reasonable to speak out in support.

If it had been changed to before, conservative English fans would still have an instinctive resistance to foreign capital, but with the rapid rise of clubs such as Manchester City with the help of sufficient funds, all Premier League club fans can't hate to have a local tyrant look at them!

The drastic changes in the situation suddenly made England's football and the media incomprehensible, and no one thought that Xiao Feng and the 'Jinghu Group' were silent. At this time, people are reminded of the time when Becky returned to London from the United States. It is to take Xiao Feng's 'Nini', which means that the acquisition is a premeditated action.

But why did Ashley so readily agree to the acquisition of the 'Mirror Lake Group', and what kind of inside story existed in this? After all, there was no warning in advance, and suddenly the transaction between the two parties was already clear, which was too fast!

Hundreds of thousands of people who rely on English football for food instantly popped up in their minds. Reporters began to encircle the acquisition team, Newcastle club staff and football people, asking all kinds of questions.

Because of the early exit of the England national team, the English media was not so enthusiastic about the World Cup, and the news of the acquisition of Newcastle by the Huaxia consortium quickly overwhelmed the quarterfinals of the World Cup and became the hottest topic!

The reporters wanted to find the two main owners, Ashley and Xiao Feng. I asked about the details of the equity transaction, but I was disappointed.

Ashley has returned to his estate in the Yorkshire countryside since his appearance at the Langham Hotel in London, and seems to have been devastated, while Xiao Feng and the Nini are still flying in the sky and are expected to arrive in Peking at noon tomorrow.

However, the presence of Xiaobei, Alan Shearer and other football personalities is enough to make the entire media circle lively!

…………

When Xiao Feng came out of the VIP passage of Peking Airport, he was immediately startled by the snow-white flashing lights in front of him, and hundreds of reporters surrounded him, quite excited!

Xiao Feng still underestimated the huge sensation that his acquisition of Newcastle Club would bring to the domestic media, and after learning that the destination of the 'Nini' was Peking Airport, the major domestic media were already waiting here.

A few years ago, the successful entry of Yang Jiacheng, a wealthy businessman in Hong Kong, into Birmingham also made the domestic media a little excited, but later as Yang Jiacheng was imprisoned for money laundering, the media automatically reduced the relevant reports.

Birmingham City and Newcastle United are clubs that are not at the same level at all, and the sensation caused by the Xiaofeng acquisition has extended beyond football to deeper economic areas.

"Mr. Xiao, what is the final selling price of Newcastle Club?"

"Mr. Shaw, why did you choose Newcastle over another club?"

"Mr. Xiao, after joining the club, will you consider increasing the number of Chinese players?"

"Mr. Xiao, is it possible to invite Huaxia's coach into the club in the new season?"

"Mr. Xiao, how much transfer money is expected for the new season?"

…………

For a while, countless questions poured into Xiao Feng like a tide, and everyone was looking forward to being able to take out a few words from Xiao Feng's mouth, which was the most sought-after news.

For the encirclement of reporters, Zhang Yi beside Xiao Feng has long been commonplace, and he and several assistants have a tacit understanding to stop the surging reporters.

Seeing this, the security guards at the airport also quickly caught up and formed a human wall to escort Xiao Feng and his party away.

"The acquisition of Newcastle Club is because it is the Premier League club with the most acquisition value and development potential, and it is very cost-effective!" Before boarding the bus and leaving the airport, Xiao Feng still briefly answered a few questions from reporters, and said with a smile: "As for the final purchase price, it still needs to be announced after a detailed asset evaluation, in short, it is not cheap." After the acquisition of the club, we will continue to manage and operate in strict accordance with English traditions and international practices, but we also want to add as much Chinese elements as possible to the club. Next year, Newcastle will start a trip to China, I hope you will support us!"

Xiao Feng didn't say much, but he also revealed a lot of useful information, and the media reporters on the scene did not continue to chase after they had gains, after all, domestic reporters are not as good as the paparazzi of the English Sun!

Xiao Feng's successful acquisition of Newcastle Club not only made the media circle jubilant, but also made the domestic fans rejoice, this time there is finally a 'home team'!

In a sense, Chinese fans are quite miserable, the national team's results are too bad and there is no sustenance, the domestic league is like shit, there is no way to talk about liking it, and you can only like foreign clubs.

When Sun Hai was in Manchester City, many fans still had the object of spiritual sustenance, and now everyone can only like those teams such as Manchester United, Real Madrid, and Chelsea with a large number of stars.

If Xiao Feng really takes over Newcastle, it is foreseeable that Newcastle will immediately become the most popular Premier League club in China, and there is no one!

Many fans have begun to think that once the 'Mirror Lake Group' launches Newcastle's travel route in the future, fans will be able to travel to Newcastle and enjoy the popularity of the Premier League while traveling, which can be described as killing two birds with one stone!

Now it is the football boom of the World Cup, and the news of Xiao Feng's acquisition of Newcastle Club is like a 'thunder on the ground', which makes more and more Chinese audiences have more interest in football;

Judging from the reaction of the media and the public, the acquisition has achieved good results! (To be continued......

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