Some of the plots in "Snail House" are quite sensitive, reflecting the current affairs of the current society, and because of this, it may resonate with the audience and cause a sensation. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Lin Zixuan took various factors into account when investing in this movie.

On the one hand, this drama has a strong sense of the times, and it is easy to form a hot topic, and the media will take the initiative to publicize it, and the audience groups are mainly urban white-collar workers and young people.

According to market research, the mainstream group of the current domestic film market is urban youth.

Their wages are not low and they are willing to spend money, especially during a relationship.

In this case, there is no market for films with rural themes, and the films of people on the margins of the city are not recognized.

This group of people are working hard, struggling, confused, and lonely in big cities, this is their story.

The marketing department of Good Dream Company believes that if it is operated properly, "Snail House" may set off a wave of public opinion in society, and the box office is worth looking forward to.

Of course, this requires proper publicity and guidance to stir up the topic.

On the other hand, due to the sensitive subject matter, it is not easy to pass the review of the State Administration of Radio, Film and Television.

Lin Zixuan is optimistic about this, this is not a TV series.

A movie is only an hour and a half to two hours, and it is impossible to show so much detail in the storyline, leaving room for creation without direct description.

Sometimes, white space is more imaginative.

TV series often have dozens of episodes, and the background of the characters and the relationship between all aspects must be explained clearly, and the more specific and detailed the plot, the more problems can be found.

The script of "Snail House" was approved and the filming permit was obtained, otherwise Lin Xiaoling would not have prepared for the crew.

This doesn't mean that it's okay to make a movie, there has to be a review and a distribution and screening permit.

In fact, in the past two years, the State Administration of Radio, Film and Television has been much more lenient in the review of film and television dramas.

Taking corruption as an example, the release of "Life and Death Choice" is very revealing.

The scale of anti-corruption dramas in this period is very large, and the important thing is to follow a principle, the good people win, and the bad people must finally confess their guilt or die unexpectedly, reflecting the correct values of society.

If the movie "Snail House" is a success, Lin Zixuan also wants to shoot a version of the TV series.

There is also "Mobile Phone" that Feng Xiaogang is preparing, and there are also plans to remake the TV series, which is to maximize profits, and a story can be sold twice.

Remakes and linkages of movies and TV series are a common phenomenon.

"Snail House" is a cooperation between Good Dream and Shanghai Film Group, which is Good Dream's attempt to enter the southern film market.

After stabilizing the entertainment industry in Beijing, Lin Zixuan is ready to break the geographical limitations and develop towards the south.

Holding a good dream night at the Shanghai Film Festival, cooperating with Shanghai film and television companies, and investing in film and television dramas related to Shanghai are all part of the strategic layout of good dreams.

Shanghai is the economic center of the country, and the entertainment industry is developing rapidly, and the foundation is very good.

The cooperation between the two sides can be said to take what they need, and Hucheng Film Group needs the strength of Haomeng, including directors and stars, as well as precise positioning in the market.

Good Dream Company took the opportunity to open the film market in the Yangtze River Delta and expand its influence.

In addition, Lin Zixuan also laid out in the Pearl River Delta and Xiangjiang, and Chen Changle was the leading figure.

This year, Haomeng Company launched a national development plan.

At the same time, Lin Zixuan and more than a dozen domestic film and television companies signed an agreement to jointly fund the construction of a film and television theme park in Beijing, with an estimated initial investment of more than 2 billion yuan.

This theme park includes not only "Little Snow's Big Adventure", but also other film and television landscapes.

For example, Feng Xiaogang's film commune, the movie character gallery, the star wax museum and so on.

It is equivalent to mixing and matching the classic films of these film and television companies together, concentrating all the strength, and besides, everyone has invested money, so they can naturally make demands.

The main building complex of the park is from "Little Snow's Great Adventure", and other attractions are used as auxiliary attractions.

Amenities include three hotels, a resort, a variety of restaurants, a cinema and a specialty bar.

At the press conference, Haomeng Company showed a computer rendering, which is what the theme park of the future will look like.

Zhao Liying is the best spokesperson for the theme park and attended the press conference together.

"We believe that China already has the conditions to build a large-scale film and television theme park, and we are confident that we will do a good job in this project, we are not doing real estate, but live entertainment. Lin Zixuan explained to reporters, "The film and television industry is a virtual economy, and live entertainment is to transform the virtual economy into the real economy to meet the entertainment needs of the public." ”

"Mr. Lin, is it a good dream to be the Disney of China?" a reporter asked.

"No, we're not Disney. Lin Zixuan responded, "Disney is a company, we are a collective, I believe that through the joint efforts of domestic filmmakers, we will be able to create our own amusement kingdom." ”

The domestic media does not know much about the live entertainment mentioned by Lin Zixuan.

This term is translated from Disneyland, which is a spin-off industry that combines film and television with other industries, and the development of spin-off industries is the only way for entertainment companies.

Some media look at the layout of Haomeng and feel that Haomeng has the possibility of becoming Huaguo Disney in the future.

There are also media who are not optimistic about the so-called live entertainment, thinking that the accumulation of the good dream company is insufficient, a bit ambitious, and domestic film and television companies do not have the ability to operate theme parks.

Disneyland can make money by relying on the accumulation of resources and global influence of Disney Company for decades.

This is true of both Universal Studios and Warner's Movie World, where they have enough movie attractions to attract visitors.

This step of good dreams is too fast, even if it is built, it is easy to go out of business due to poor management, and it is okay to learn from Disney, but it cannot be blindly imitated.

Some people even pointed out that this was an enclosure movement in the name of culture.

Under the guise of culture, it is actually a real estate business, and we must be wary of this kind of behavior, because there can be many preferential policies for the construction of film and television theme parks.

This includes tax exemptions and government assistance.

For example, in the case of the gradual shortage of traditional industrial land and the high price of land, the price of acquiring land with cultural concepts such as film and television can be half or even one-third of the original.

Part of the land obtained is used for the construction of film and television projects, and most of it is hotels, restaurants, residences and other supporting facilities, which is the focus of the whole project.

In other words, as long as you get the land, the business will basically not be lost.

When the day the theme park closes, you can make a lot of money just by selling land.

This statement is very reasonable, but Lin Zixuan really wants to do live entertainment, and film and television companies can't just focus on the box office of the movie, but also see the vast space outside the box office.