The sequel to "Desire" was released in theaters nationwide on the morning of the first day of the Lunar New Year, and the film scheduling rate reached more than 50%. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This is already the treatment of the main theme film, and there are long queues to buy tickets at the gates of major movie theaters in Beijing.

In addition to the report on the Spring Festival Gala, the entertainment page of today's newspaper is the news of the release of the sequel to "Desire", and the topic is only slightly less popular than the Spring Festival Gala.

Among the various related reports, reviews and comments on "Desire" accounted for half.

Many people recall watching "Desire" in those days, with more than a dozen people surrounding a television set, which was not yet widespread in some parts of China in the early 90s.

Ten years have passed,Now there is overcapacity of domestic color TVs,Started a tragic price war。

The review of "Desire" is actually a review of the past life, the ups and downs of life, the ups and downs of the past ten years, and a big explosion in this Spring Festival.

That's the power of nostalgia.

Of course, there is also the guidance of public opinion, and the propaganda of Good Dream Company starts from this point.

In the supplements of some newspapers, an essay contest was launched to recall "Desire", and the essay contest will be held for about two months, which is the same as the release cycle of the movie.

In other words, readers can see these kinds of articles every day and carry the nostalgia to the end.

Lin Xiaoling will take the leading actors to meet and communicate with the audience, Beijing is the first stop, tomorrow is Jinling, the day after tomorrow will go to Shanghai, and the next half a month is the concentrated publicity period of the film.

The box office of this half month is very important, once the Lantern Festival is over, everyone goes to work normally, and the enthusiasm for watching movies will gradually fade.

The follow-up can only rely on weekend slots and good word-of-mouth to attract audiences.

After lunch, Lin Zixuan drove Lin Boqing and Zheng Xiulian to a nearby movie theater, and the two old men also wanted to watch this movie and contribute a little to the box office.

They can't help their daughter much in other ways, at least they can do it.

When he arrived at the cinema, Lin Zixuan accompanied the two old men into the theater and observed the audience's reaction by the way.

Good Dream Company has sent a lot of people to major movie theaters to mix among the audience to understand their real thoughts about the film, so as to promote and predict the box office prospects of the film in a targeted manner.

If the audience doesn't buy it and complains, they have to quickly find a way to make up for it.

People in the film industry and the audience watch movies from different angles, and the audience may not be able to find the highlights of the films that the insiders think are good, which requires the marketing department to do preliminary investigation and later follow-up.

However, the market is constantly changing, and there is no guarantee that every movie will be consistent with the results of the survey after its release.

Even in Hollywood, it's not uncommon for big productions to lose money.

Market research can only increase the probability of success of the film, but cannot ensure 100% success, and it is ultimately up to the audience to decide.

Lin Zixuan took a general look, there were not many young people in the screening hall, mainly middle-aged people, and a small number of elderly people.

This is a normal phenomenon, on the first day of the Lunar New Year, various celebrations will be held in the capital, young people like to be lively, go to the temple fair, the elderly will go to the relatives during this time period, and the old brothers will greet each other.

This is the custom of the people of the capital, and it will not change because of a movie.

There are three days off for the Spring Festival, plus weekends, about five days, and more accurate statistics can be obtained at that time.

However, judging from today's situation, the box office in the early stage of the sequel to "Desire" will not be bad, even better than Feng Xiaogang's movie, and the scheduling rate and attendance rate of "The Funeral of the Big Names" are not so high.

With the screening of the film, the audience fell into the story and followed Liu Huifang through the past ten years.

The plot of this film is mostly trivial matters of life in the context of the big era, there is no deliberate sensationalism, just eloquently, just like the story that happened to the audience themselves.

Moreover, the location is in the alleys of the capital, and the actors are still familiar people, which makes the audience in the capital feel more cordial.

Lin Zixuan knows that the sequel to "Desire" also has a situation of "hot in the north and cold in the south".

If you want to break this deadlock, you can only adopt the strategy of north-south integration, weaken the Beijing flavor in the movie, and take care of audiences everywhere.

It's not easy, just like Li Yu wants "Crouching Tiger, Hidden Dragon" to be recognized by audiences in the East and the West.

During the whole process of watching the movie, everyone watched it very seriously, perhaps because most of the people in the theater were middle-aged.

In the early 90s, the standard for young people to choose a mate was Liu Huifang, and looking at Liu Huifang's experience over the years, they felt the same way.

For today's middle-aged people, as long as Liu Huifang has not changed, the world is still so kind and beautiful.

They didn't watch a movie, but a dream that they had been dreaming for ten years.

This can be seen from the fact that most of the people in the movie theater are men, and the female audience's attitude towards Liu Huifang is more complicated, and no one wants their husband's heart to hide another woman.

This woman is not a real person, and she has nowhere to find trouble if she wants to, so she can only endure it in her heart, and it is strange that she can feel better.

Especially when the couple quarrels, the man's sentence "You are not like Liu Huifang at all" is definitely a fatal blow.

At the end of the movie, the audience did not applaud warmly, but let out a soft sigh, they didn't expect this dream to end so soon, and they were still reminiscing about the end of the film.

The last shot of the film is Liu Huifang's smile, and the hardships and joys of life over the years are all in a smile.

Lin Zixuan took Lin Boqing and Zheng Xiulian out of the stage, listening to the discussion of the surrounding audience.

They are not talking enthusiastically, but more emotionally, recounting resonance, and maybe going to have a glass of wine, or maybe rushing home to be with their families.

After watching the movie, I woke up from the dream, and my family was the most important, so let Liu Huifang stay in the movie forever.

Back at home, Mu Shanshan was playing with her daughter in the yard.

Mu Zhiyuan and Li Hong both have activities, either to pay New Year's greetings to retired old cadres, or to give them New Year's greetings by others.

"How's the situation in the movie theater?" asked Mu Shanshan.

Mu Shanshan watched the sequel to "Desire", and she asked what the audience's reaction to the movie was, but she didn't go with her because she had to take care of Xiaoxue at home.

"As expected, the audience is mainly middle-aged, and it is still not attractive enough for young people. Lin Zixuan responded.

He mentioned the movie-watching mentality of middle-aged audiences, and men have a "Liu Huifang complex" in their hearts.

"Then what do you think?" asked Mu Shanshan.

"I wrote according to you, you are the prototype of Liu Huifang, the real people are by my side, and I still think about what that dummy is doing. Lin Zixuan quipped.

Although she knew that this was mostly a joke and untrue, Mu Shanshan still chose to believe that life was too serious.

Lin Zixuan picked up his daughter and walked into the house with his wife, and the first day of the new year passed like this. (To be continued.) )