The early release of "A Sigh" in six theaters in Beijing has had an excellent effect. Pen ~ fun ~ pavilion www.biquge.info

It's a bit like hunger marketing, where audiences in Beijing are looking forward to Feng Xiaogang's new film and want a sneak peek.

However, there are only six theaters, and the number of shows and seats are limited, and there will be no tickets if you go late, and the audience has to queue up to buy tickets.

This has created a fiery scene where demand exceeds supply, and other people need to queue up to buy tickets when they see this movie, which must be very good, and they will follow the trend to go to the theater to watch the movie.

This practice takes advantage of the herd mentality of the people, so many people go to watch this movie, even if it is a bad movie, I want to watch it.

In many cases, the publicity and hype of merchants are aimed at the psychology of the public, so as to promote their own products.

The news media coverage played a role in fueling the fire, and people may not know that "A Sigh" was only released in these six theaters, but after reading the report, the film turned out to be a hard to get a ticket.

This affects their choice of movie-watching.

Eight days later, the total box office revenue of the six theaters in Beijing exceeded 3 million, and these six theaters not only attracted audiences, but more than doubled their revenue compared to usual.

This box office result made Lin Zixuan look forward to the total box office of "A Sigh" even more.

It's a win-win situation for Good Dreams and the theater.

The media's evaluation of this film is more positive, believing that this is Feng Xiaogang's successful transformation work, which proves that Feng Xiaogang is not only good at shooting entertainment films, but also can shoot literary films so profoundly.

However, there are also negative reviews.

Some critics pointed out that this seemingly touching film is full of the cliché of "pseudo-Taoism".

This refers to the fact that there are some didactic elements in the film, and the ending is too traditional, in the current society, after extramarital affairs, couples mostly end in divorce.

"A Sigh" uses the accidental incident of a wife's fall to bring the husband back into the family, which is too conservative.

The person who said this obviously did not understand the difficulty of making a movie, and if the husband and lover were finally brought together in "A Sigh", the film would have little chance of passing the censorship.

This is a blatant encouragement of extramarital affairs and will have a negative impact on society.

For a movie, insiders and outsiders may have completely different opinions, and that's because outsiders are watching the excitement and don't understand the rules in the circle.

It's not easy to dance with shackles and look good.

"Don't pay attention to those people, they are all masters who don't have back pain when they stand and talk, this film is good. Lin Zixuan persuaded.

"I've long been used to it, when I make Chinese New Year films, they say I don't have depth, when I make literary films, they say I can't let go, and when I let go, they will say that I can't hold it. Feng Xiaogang complained, "Anyway, you can always find out the problem, how can there be a perfect movie in this world, let's just say "Titanic", everyone's box office has reached one billion dollars, isn't there still someone to find fault?"

"The perfect movie is always the next one, let's keep working hard, where is this, a football game, not even half time, early. Lin Zixuan said disapprerovingly.

"That's right, after I'm done with this, there are other things to be busy with, and I can't be idle. Zhang Guoli said with deep feelings.

After Zhang Guoli finished the promotion of the film, he was still busy opening a company and filming a TV series.

As an actor, he won the leading role in the international film festival and was affirmed, and then he will be busy with his career.

Relatively speaking, Zhang Guoli is a very ambitious person, Ge You focuses on acting, and investing in these things is done by Sister He, they don't like to take risks.

Feng Xiaogang is somewhere in between, he not only wants to make movies, but also wants to invest and make money, and his interests are more extensive.

He has an outgoing personality, is lively, self-acquainted, talkative, and loves to talk about things, which is basically such a person.

"I'm going to take a good rest for a while, and I feel like I've been hollowed out after making this film, and I don't know what to shoot next. Feng Xiaogang said with emotion, "Do I continue to go further and further on the road of literary films, or do I return to my old profession and continue to make New Year's films, I am confused." ”

"You are self-absorbed, you can't make literary films, you can't shoot Zhang Yimou, and there is still a chance in entertainment films. Zhang Guoli agitated.

"That is to say, my strength is still Chinese New Year films, but if the audience doesn't like to watch it again, I still have to transform, and now the audience's requirements are getting higher and higher, and it's hard to serve. Feng Xiaogang pondered.

Feng Xiaogang is always thinking about what the audience likes to watch and what way to attract the audience, which is the basic quality of a commercial film director.

"A Sigh" was released in theaters across the country, and the Beijing flavor in the film became lighter, and southern audiences could accept it.

This is a change, in order to adapt to the national film market, although the film still takes place in the story of Beijing, Zhang Guoli reveals Beijing-style humor from time to time in his speech and demeanor, but on the whole, there is a lot less Beijing-flavor.

Coupled with the subject matter of the film, this film has received a good response in the southern film market.

Feng Xiaogang knew that if he wanted to go further on the road of directing, he couldn't limit himself to the small circle of Beijing-style films, he wanted to make his films accepted by the people of the whole country.

Doing so will lose some viewers, and those who want to watch Beijing-style comedy will find "A Sigh" boring.

The combination of Feng Xiaogang and Zhang Guoli is far less beautiful than the combination of Feng Xiaogang and Ge You, most of these are audiences in Beijing, and they are used to watching Feng's New Year movies every year, and the theme of this extramarital affair is obviously not to their taste.

There is something to gain, there is something to lose, no one can meet everyone's requirements, and it is estimated that God can't do it.

With the statistics of box office data in various places, the box office of "A Sigh" rose significantly in the early stage, but it was weak in the later stage.

In the early stage, it was because of the audience's expectations for Feng Xiaogang's new film, as well as winning awards at foreign film festivals, as well as various publicity, which caused a movie-watching boom, and the situation was very good.

In the later stage, everyone knew what kind of story this was, and word-of-mouth was divided, enthusiasm faded, and naturally follow-up was weak.

However, the result is not bad, the box office has exceeded 20 million at present, and it is estimated that the box office will reach 25 million when it is lowered.

can rank in the top three at the box office of domestic films, this data once again proves Feng Xiaogang's box office appeal.

Some media once said that Feng Xiaogang left Ge You will not work, this statement is biased, it can only be said that the cooperation between the two can achieve the effect of one plus one is greater than two, but it cannot be said that Feng Xiaogang will not be able to play as soon as he leaves Ge You.

The two of them are a kind of interaction with each other, and when put together, they have a chemical reaction.

The box office success of "A Sigh", in addition to the combination of Feng Xiaogang and Zhang Guoli, publicity played a crucial role.

It is foreseeable that publicity will occupy an increasingly important position in a film in the future. (To be continued.) )