New York's Times Square is known as the crossroads of the world, with hundreds of thousands of pedestrians of different nationalities and colors passing through it every day, and is a famous attraction for tourists visiting New York. Pen & Fun & Pavilion www.biquge.info

The square is surrounded by high-rise buildings, and it is the commercial center of New York and a shopping paradise.

Lin Zixuan and Mu Shanshan came to Times Square, walked around, and finally found a café to rest.

The two of them drank coffee while looking at the world outside and enjoying the leisure of the holiday.

Xiaoxue is holding a cup of milk tea and fighting with straws.

The capital has developed rapidly in recent years, and has the appearance of an international metropolis, but when it comes to fashion and trends, the feeling is more real in New York, which is the fashion capital.

Film and television companies are becoming more and more connected to the fashion industry, such as the Good Dreams Movie Night held in Shanghai.

Female celebrities are keen to participate in various fashion events, and they can always be seen at fashion weeks in Milan and Paris, which is one of the means to increase their visibility.

At noon, twelve o'clock at noon to be exact.

Lin Zixuan looked at his watch and pointed to an advertising screen in Times Square to remind Mu Shanshan.

In the next second, Mu Shanshan's figure appeared on the advertising screen, which was the promotional video of the first season of "The Voice of China", and Mu Shanshan, as the host of the first season, became the focus.

The one-minute promotional video shows many wonderful moments of this singing talent show.

Especially the various outbursts of singers in the finals are very interesting.

Lin Zixuan didn't mention the matter of advertising in Times Square to Mu Shanshan, he wanted to surprise her, he sent someone to contact an advertising agency in New York earlier and signed a contract.

Today is the first broadcast of this promotional video, and he deliberately dragged Mu Shanshan to go shopping.

In China, life is ordinary, and the two run a company, not only to take care of the children, but also to take care of the elderly, busy and fulfilling, and at the same time lack a romance and passion.

The emotional expression of Chinese people is more subtle, simple, and foamy.

Lin Zixuan remembered that when the two were in New York many years ago, they were also standing in Times Square, and he wanted Mu Shanshan to appear on the big screen as the host.

It was just an assumption then, and now he is capable of doing it.

On the one hand, to promote the show, and on the other hand, to surprise Mu Shanshan, this is a gift.

"It's Mommy, Mommy on TV. Xiaoxue pointed to the advertising screen outside the window and said in surprise.

"Is mom good-looking?" Lin Zixuan teased.

"Good looking, I will also be a host in the future. Xiaoxue said enviously.

A minute passed quickly, Mu Shanshan came back to her senses, and couldn't help but laugh dumbly when she heard her daughter's words, she remembered that her daughter caught Zhou when she was a child, and what she caught was the microphone.

"That Xiaoxue has to study hard and be admitted to her mother's alma mater. Mu Shanshan quipped, "This advertisement cost a lot of money, right? No wonder Jiang Tianlong agreed so happily." ”

Mu Shanshan was a little moved in her heart, but she didn't show it in front of her daughter.

"It's okay, we're going to promote it anyway. Lin Zixuan said casually.

The cost of advertising is borne by Lin Zixuan, which is naturally a good thing for Jiang Tianlong, his TV station broadcasts "Voice of China", with this advertisement, it can increase the ratings.

But Lin Zixuan doesn't care, he even charges a very low fee for the right to broadcast the program.

He is mainly to sell the copyright of the program production, this copyright can make a lot of money, the greater the influence of "Voice of China" in the United States, the higher the copyright fee.

Domestic companies advertised in Times Square as early as 95 years, and there have been in recent years, but not many.

If the product is not sold in the United States, it makes little sense to advertise in the United States, and the cost of such advertising is not low.

Nearly every building near Times Square has advertising space prominently located in it.

The monthly rent of an ordinary screen is as high as 200,000 to 300,000 US dollars, and the price will vary depending on the location of the advertising space, the time period, and different carriers.

Compared with New Year's Day and New Year's Eve, it is cheaper to advertise during the Spring Festival for Chinese people.

The location and size of the advertising screen on the building will also affect the level of rent.

In the case of One Times Square, for example, the screen at the bottom near the ground is the cheapest, with an annual rent of about $1 million, and the most expensive is $4 million.

This is the rent of the advertising screen, and the specific charge for each advertisement is different.

Take this promotional video of "The Voice of China" as an example, it is not the best position, one minute long, scrolling 120 times a day, and it is 80,000 US dollars per month.

Lin Zixuan rented the slot for three months, and once it came around Christmas, the price would rise.

Advertising agencies in the United States rent these screens to solicit advertisers and make a profit.

In fact, from a cost-effective point of view, if a company really wants to open up the U.S. market, the price is reasonable, and it is more cost-effective than advertising on TV and newspapers.

It can also have an impact at home.

Americans don't have a special feeling for Times Square, but visitors from other countries think of Times Square as an upscale place with strong brands that can advertise there.

When domestic brands go abroad, they can always arouse heated discussions and sought after by domestic media.

The audition for the fourth season of "The Voice of China" has begun, which is a good publicity stunt, and the audience feels that this music show has entered the United States, so they should watch it anyway.

Ten minutes later, the promotional video of "Voice of China" was played again.

The advertising screens in the square work from 6 a.m. to 2 a.m. the next day, a total of 20 hours, 10 minutes in rotation, 120 times a day.

This time, Lin Zixuan and Mu Shanshan did not watch the promotional video, but observed the pedestrians in Times Square.

They wanted to see the attitude of pedestrians on the road towards this promotional video full of oriental colors, and most of them did not pay attention to the advertising screen, but just hurried away.

Only a handful of people stopped and looked up at this different commercial.

The promotional video is in Chinese, with English subtitles below, both the singer's singing and the audience's cheers, both passionate melodies and gentle whispers.

It may not play a role now, but with the show airing in the United States, I believe there should be a response.

Lin Zixuan will pay attention to the follow-up effect of the advertisement, and if the response is good, you can consider making "A Bite of Huaguo" into a promotional film, or a movie promotion.

China's accession to the WTO will bring foreign enterprises into the country, and domestic enterprises will also go international.

In this process, you may encounter setbacks, but you must have the courage to try.

After drinking coffee, the family of three left Times Square in New York, and they were going home.