The departure of the program team announced that the filming of the first season of "Where Are You Going, Dad" has come to an end temporarily, and the filming of the big movie will not be carried out until the end of the year, and then the father and children only need to cooperate with some promotional plans of Mango Satellite TV.

The departure of the little friend made Nini's love low for several days, Rao had his parents by his side, and Tongtong's sister and younger brothers were by his side, but the little guy still seemed a little depressed.

It wasn't until the weekend that the second stop of "Where Are You Going, Dad" was broadcast on TV, and the little guy looked at his watch in the show, and then he showed a bright smile. At this moment, Xiao Feng and Xu Mengyao's hearts that had been hanging finally fell, and the clouds finally dispersed at home!

Now in Xiao Feng's small family, the core characters are two children, as long as the children are healthy and happy, the adults are in a beautiful mood every day.

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The broadcast of the second station of the program, the ratings almost doubled compared with the first station, and was called a ratings miracle this summer by industry insiders and media!

Even Xie Kui and Director Ouyang, who have great confidence in the program, were taken aback by the ratings after the fact, after all, with 20% of the ratings and more than 40% of the ratings share, they have become the champions of the entire Mango Satellite TV and even domestic variety shows!

Such a ratings miracle has only appeared in New Year's Eve parties and Gege TV series, and it is really incredible to be staged in a celebrity parent-child reality show!

At this time!, everyone found out that 'Jinghu Dairy', which obtained the exclusive naming rights of the show at a price of 30 million, seemed to have become the biggest winner of the show!

According to some media reports, after the program was broadcast, 'Jinghu Milk' and 'Jinghu Milk Powder' in major supermarkets were in short supply, and a large number of consumers rushed to buy them. According to the market table, this is at least a publicity effect that can only be achieved by hundreds of millions of advertising dollars, and 'Jinghu Dairy' has picked up a big bargain!

Originally. The product of "Jinghu Dairy" is an expensive and cold product in the impression of consumers, and many ordinary citizens are looking forward to it, but with the help of the hit of the program, "Jinghu Dairy" has suddenly entered the hearts of many consumers and successfully gained wider recognition.

In particular, many media pointed out that after the last episode of the "Where Are You Going, Dad" program was broadcast on the program of "Mirror Lake Ranch". There will be a substantial leap in the popularity of Jinghu Dairy. If the production capacity of 'Jinghu Dairy' can keep up, its action of hitting the top three in the industry within the year will be more guaranteed!

For a while, many financial media have made an afterthought analysis of the publicity strategy of 'Jinghu Dairy', completely forgetting that when 'Jinghu Dairy' and Mango Satellite TV announced their cooperation half a year ago, they made sarcastic faces.

Therefore, the media is the world's largest wall grass, and when there is a wind and grass, they will not have the so-called discipline and stance for the sake of sales and advertising costs!

In these reports. As the top decision-maker of 'Jinghu Dairy' and the first guest of "Where Are You Going, Dad", Xiao Feng received a comprehensive analysis, and the media unanimously agreed that this was another wise decision shown by Xiao Feng in the rise of 'Jinghu Group'.

In fact, only those who know the inside story know that all the Yiqiē is just a coincidence!

The reason why Xiao Feng agreed to Director Xie Kui's invitation in the first place. There are two reasons, one is the face of Teacher He and Teacher Wang. The other is purely to accompany Nini to spend a childhood with memories. But Xiao Feng didn't expect that because of his participation, Director Xie Kui saved a lot of effort in the invitation of guests.

In addition, the reason why 'Jinghu Dairy' became the exclusive title sponsor of the show is just because of the rescue!

30 million is nothing for Xiao Feng. In 2011, the overall advertising investment of "Jinghu Dairy" exceeded 200 million, and an increase of 30 million will not cause tension in the capital chain. The super high ratings of the program have shown the naming fee of 'Jinghu Dairy' to the greatest effect, and from this point of view, 'Jinghu Dairy' has turned to a big bargain.

Actually, after the second episode of the show aired. Some companies have already bid 200 million yuan to 'Jinghu Dairy' to take over the contract in the hands of 'Jinghu Dairy', even if it is the priority clause in the contract, it is worth more than 50 million RMB!

If 'Jinghu Dairy' is the kind of enterprise that is short of money, you can make a lot of money by selling the contract in your hand!

However, Xiao Feng is not short of money, looking at the domestic enterprises in China, there are not a few companies whose scale and profits are larger than the 'Jinghu Group', but there are very few companies like it that have a large amount of cash flow!

In 2011, in addition to part of the profits of the 'Jinghu Group' to expand production, most of them were obediently lying on the bank account, and Xiao Feng was having a headache about how to spend the money!

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In a very short period of time, five dads and five cute babies have become the hottest stars on the screen, and various news and information about them have become the hottest topics on the Internet. The number of dads' bib fans on Inspur.com has skyrocketed, increasing by an order of magnitude!

Especially Xiao Feng, the number of fans of his scarf was infinitely close to the 30 million mark, but after the show was broadcast one after another, his popularity skyrocketed, and he broke through the limit almost in an instant!

However, because he had to accompany Nini at home, Xiao Feng refused to hold a celebration banquet for himself in Beiping, and only announced on his neck that he would donate another 100 million yuan to the 'Ginkgo Foundation' for the student aid program of poor college students in the west!

Under the combined effect of various factors, Xiao Feng's bib has become the most popular bib in recent times, and a large number of netizens have poured into his bib page to like, forward or leave messages, which makes the high-level of the Inspur bib project can't close their mouths!

Although Inspur has invested more than 50 million RMB in the promotion of Xiao Feng's scarf so far, the results achieved are extremely amazing.

Now, the market valuation of Inspur scarf has exceeded 1 billion US dollars, among which the aggregation effect brought by super scarf stars led by Xiao Feng, Yang Qian, and Big Mouth Yao is extremely obvious.

In this case, even if these stars are given more and better treatment, it is also reasonable.

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Usually on the Internet, Xiao Feng saw the popular discussion about the program "Where Are You Going, Dad", and also saw many fans expressing their love for children, but he did not have a very intuitive understanding of himself and Nini's popular Cheng dù.

However, when Xiao Feng took Nini to Star City on a flight from China Southern Airlines, and the flight attendants took photos with Nini with their mobile phones and took out their notebooks for Xiao Feng to autograph, he realized that he seemed to be famous!

Prior to this, although Xiao Feng had tens of millions of fans on the scarf of Inspur.com, due to Xiao Feng's super-rich status, many fans had a natural sense of distance from Xiao Feng and did not dare to rush up to ask for an autograph.

But now, Xiao Feng's image of the father in the show has completely subverted the established impression of the super-rich in people's minds. All of a sudden, everyone felt that Xiao Feng had become extremely kind, and his love for Nini was even more overflowing!

On the flight, Xiao Feng enjoyed a completely different treatment from the past, which kind of understands why so many people are keen to be famous?

In the past, when they were in first class, the flight attendants were just professional enthusiasm for Xiao Feng and his family, where is it like here now, thoughtful service from the heart!

After the flight attendants saw off the plane, this was not over, when Xiao Feng took Nini out of the airport, the crowd of welcome ceremonies scared them!

"Surprised, right?" Nana handed Xiao Feng a bouquet of flowers and said with a smile, "We thought about it for a long time and decided to surprise Nini!"

"You guys like this, you'll spoil her!" Xiao Feng looked at the fans who were carrying LED plates, and could only shake his head helplessly.

"No!" Nana picked up Nini and kissed her.

In fact, those who know something about the program "Where Are You Going, Dad" know that Xiao Feng is the one who spoils Nini the most, and if you want to spoil Nini, only Xiao Feng has this possibility!

After satisfying the requirements of many fans to take photos and sign autographs, Xiao Feng's father and daughter left under the protection of Mango Satellite TV staff and airport security, making Xiao Feng realize that becoming famous is actually not a good thing.

Sitting in the nanny car, Nini also said with palpitations: "Those uncles and aunts just now, it's so terrible!"

The effects of "Where Are You Going, Dad" were vividly demonstrated in the rest of the trip, and everywhere dad and children went, they were greatly welcomed, and the fanaticism of fans was no less than that of the emperor's superstar.

Xiao Feng, who has also experienced the age of chasing stars, it is difficult to understand that many people who are older than him have such a strong sense of identity with a group of daddy cute babies, which almost subverts his cognition.

Before the filming of the show started, Xiao Feng just thought that he would be a little well-known at most if he brought Nini to the show, but he never wanted to enjoy the treatment of an idol superstar!

Many media have also commented on this phenomenon, believing that the five pairs of daddy cute babies have become the most attractive charming stars this summer, they have completely different characteristics from previous stars, there are no so-called masterpieces, and there are no superb performance skills, some are just the truth, goodness and beauty that come out of daily life, and they have fascinated thousands of fans!

In fact, not only Xiao Feng's father and daughter are not ready to become famous, but several other pairs of guests are also a little overwhelmed by this situation; even Xiao Zhi, who once became famous at a young age, did not expect that such a reality show would make himself and his children become hot stars.

In the past few days, everyone has received a large number of commercial endorsements and invitations to commercial activities, and the prices offered are higher than the other, which makes the fathers a little dumbfounded.

Just this summer, to everyone's surprise, a group of daddy cute babies inadvertently won applause and fans, becoming the biggest miracle ......of this summer! R1292