After a back-to-back streak, the 76ers returned to Philadelphia for a break. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Anxi also took advantage of this time to meet with Nike's senior management.

Anxi's sneaker contract was about to expire, and Li Ning was the first to come over, followed by Under Armour, Li Ning had a 10-year contract with a higher price, while Under Armour had a five-year contract with a price twice as low, so Anxi had never made a decision.

Now, Nike, the boss of the NBA sneaker industry, can't help it, and sent Dong Wei, vice president of Nike China, to negotiate a new sneaker contract with Anxi.

Dong Wei sounds like a male name, but in fact he is a strong woman.

I called in the morning to meet with Anxi, and arrived in Philadelphia in the afternoon.

Led by Yvoclark, he went straight to the door.

Then, Anxi saw this strong woman, a strong woman who looked in her thirties and was a little thin, wearing a small yellow coat, sitting in front of Anxi.

is also Chinese, one is a big star in the NBA, and the other is a regional executive in Nike, and when the two met, they naturally talked about some things in their hometown.

Dong Wei's hometown is in eastern Guangdong, and Anxi's memory is almost always the capital, so he didn't come up with anything after chatting around.

After thinking about it, Dong Wei said directly: "Xiao An, I won't go around in circles anymore, you are also a veteran player who has been mixed in the NBA for two or three years, and you should understand the matter of sneakers, I came here to be entrusted by the head office to talk to you about the sneaker contract." ”

An Xi nodded and looked at Dong Wei.

"What about the advantages of Nike, I won't say much, just a little bit, Nike is the leader in the basketball shoes industry, whether it is Adidas or Under Armour, there is no capital compared with us, especially in technology, Nike's basketball shoes are top-notch, Nike's air cushion shoes are the strongest ...... in the entire industry"

Anxi listened to Dong Wei's introduction, and nodded in his heart, technically speaking, Nike does have an advantage, but Adidas also has an ultra-light technical advantage, so Anxi also feels that Nike's technical advantage is not as big as they imagined, and everything depends on the specific contract terms.

Therefore, after introducing Nike's advantages, Dong Wei began to talk about the conditions that Nike is willing to give specifically.

"What are your thoughts on the contract?"

Dong Wei asked An Xi's opinion, and An Xi is not a fool, on the contrary, he is also a good person.

Dong Wei asked this sentence, which means that Nike has a lot of plans for Anxi, so Anxi is not polite, and Da Lalama put forward all his requirements: "First, I hope that the life period will be shorter." ”

Dong Wei nodded.

"Secondly, none of the conditions that match my current value are missing. ”

The second Anxi is more broad, but to sum up, it is - custom sneakers, personal logos and so on are indispensable.

"Finally, in terms of amount, I hope it will at least be the market price. ”

An Xi guessed that Nike's offer may not be too high, or even higher than Under Armour, after all, Nike is the leader of the industry and does not need to spend a high price to poach star players.

Dong Wei nodded again, and after listening to all of Anxi's requests, he wrote and drew on a piece of paper, and then handed it to Anxi.

What is written on the paper is the contract offer that Nike is willing to give, a six-year contract, with an average of $20 million per year.

Seeing this, Anxi was a little moved.

This offer is the same amount as Under Armour's, an extra year of life, but considering Nike's technical advantages, this extra year is not unbearable.

Looking at the standard conditions for stars such as custom sneakers and personal logos, Nike also agrees to give them.

Therefore, in Anxi's heart, Nike's offer has climbed to the first place.

The first Nike, the second Li-Ning, and the third Under Armour.

However, An Xi didn't directly agree, he tilted his head and pretended to think for a while, and then said: "Miss Dong, this contract is very good, but compared with the offers of other sneaker brands, the advantage is not big, so I still want to think about it for a few days." ”

Dong Wei nodded in understanding, and then stopped mentioning the sneaker contract and began to continue to talk about domestic affairs.

In the chat, Nike's marketing advantages are always mentioned intentionally or unintentionally.

Indeed, Nike's technical advantage over adidas is not as great as imagined, and the marketing advantage is not small.

After chatting for a while, Dong Wei left, and after leaving, Ivoclark said something that made Anxi feel very reasonable.

"Ann, Nike's marketing advantage is not so important, you are Chinese, without Nike you will also have a broad market, so next time we talk about it, don't pay attention to the impact of marketing." ”

Ivoclark's words are very reasonable, marketing and marketing are Anxi's natural advantages, and thinking of this, Anxi suddenly felt that since he has such a big advantage, why not just make a brand of sneakers by himself?

With this idea, An Xi immediately put it up: "Ivo, what do you think, how about I create my own sneaker brand?"

"Create it yourself?" Ivoclark hesitated for a moment, but didn't dare to answer, creating a brand by himself involves too many things, and Ivoclark didn't dare to say anything.

It happened that Abby was also beside him, and Anxi looked at Abby and asked Abby's opinion.

"I think it's okay to create your own brand, and there are a lot of benefits, but the big question is, where does the sneaker technology come from?"

Although Anxi doesn't have a mature idea of sneaker technology, he still has a general idea.

"Technology can be acquired, there should be a lot of small brands in the United States, right? It is completely possible to acquire one, as long as the technology, Ivo, that's it, I want to create my own sneaker brand, you help me find a professional manager, take care of this matter, in addition, find a team, first design the logo of the personal brand......"

"What about the name? The name of the brand?"

"The name of the brand is simple, let's call it 'Ann'. ”

"Okay, no problem, I'll do this as soon as possible. ”

Just do it when you think of it, An Xi arranged things in one go, Ivoclark nodded continuously, he should be busy again.

Anxi took advantage of the rest and stayed at home for two days, and the plan to create people continued.

Then, when Anxi was about to embark on a road trip to the west, an exclamation came from the bathroom.

An Xi was startled, and after rushing in, he only saw Abby slowly lifting a pregnancy test stick, and two red lines were displayed on the pregnancy test, that is, two bars.

An Xi guessed something, but wasn't sure.

"What do you mean by this, the two red lines?"

Abby looked at Anxi with a red face: "There is." ”

An Xi showed a look of surprise, and then hugged Abby directly and cheered loudly. (To be continued.) )