The bidding meeting for the second season of "The Voice of China" was held in Beijing. Pen ~ fun ~ pavilion www.biquge.info

There are only two contents of the tender, one is the naming right of the program, and the other is the right to broadcast the TV.

The former uses an explicit mark, while the latter uses a dark mark.

Bidding refers to the selection of the highest bidder through a live auction.

There is no on-site auction for the hidden bid, and the TV station makes a plan for the price of the broadcast right and the cooperation method, and Shanshan Culture decides which TV station to cooperate with.

Because the TV station not only wants to get the broadcast rights of the program, but also wants to participate in the production of the program.

This cannot be judged by the price.

If a TV station bids very high, but there are too many additional conditions, which affects Shanshan Culture's control of the program, it will definitely not choose to cooperate with them.

Explain the conditions clearly in advance and write them into the contract to save subsequent disputes.

The highlight of the bidding meeting is the competition for naming rights, and more than a dozen domestic manufacturers with strong funds are very interested in the naming rights of the second season of "Voice of China".

Once the naming rights of the program are obtained, all activities related to "Voice of China" will appear in the next six months.

In the end, an electronics company from Guangdong Province won the naming rights at a price of 45 million.

This naming fee is not high in China, and Huaguo TV is the leader in this regard.

Since the advertising bidding meeting held by Huaguo TV in 94, the cost of advertising title has repeatedly reached new highs, and the company with the highest bid every year is called the bidder.

From '95 to '97, the bidders were all distilleries, and the bids of '97 were as high as 320 million.

In order to advertise on Huaguo TV, it cost 300 million, which is really not bad money.

The title of "Standard King" itself has an advertising effect, and the originally unknown brand has become popular all over the country through media reports.

However, only the company itself knows best whether the money is worth it.

The phenomenon of benchmarking kings in society is mixed.

At the beginning, everyone thought that this is the performance of the market economy, enterprises can not only bury their heads in the production of products, but also pay attention to publicity and the market, the emergence of the king of the standard proves that the enterprise has gone to the market.

However, when the bid of up to 300 million yuan appeared, some media reflected.

Is it really necessary for enterprises to spend 300 million on advertising, what is the annual output value of a winery, and can such blind investment in advertising recover the cost?

Biaowang is not a title for entrepreneurs to show off their wealth, and enterprises should do what they can and stop in moderation.

Although Huaguo TV deliberately blurred the concept of the standard king, the media and the public were accustomed to this title.

The standard king of '98 and '99 is two manufacturers of VCDs, with costs of 200 million and 160 million respectively.

More than 70 percent of Huaguo TV's annual revenue comes from advertising bidding.

The most valuable thing is the advertising period after "Huaguo News" at half past seven every night and the advertising package of the Spring Festival Gala, which requires hundreds of millions of advertising fees to win.

followed by title advertisements for popular variety shows and sports events, around 50 million.

Although "Voice of China" had a great impact on society last year, the brand value was not stable enough.

No one knows if the second season will continue to be successful, and it is already good to get more than 40 million naming fees.

is not like the program "Shanshan Interview" that has lasted for several years, and the brand is guaranteed.

After selecting the title manufacturer, it is necessary to discuss the specific advertising with the manufacturer in detail and formulate relevant terms.

For example, manufacturers should give priority to the actors of Good Dream Company in the production of advertisements, and as long as the starting price is paid, Good Dream Company can let Feng Xiaogang direct the commercial.

The singers who come out of "The Voice of China" will become the product spokespersons of the manufacturers and so on.

This is the equivalent of bundling, tying the interests of both parties together.

In the bidding for TV broadcast rights, Mu Shanshan chose Shonan Satellite TV.

The TV stations participating in the bidding include Zhejiang Satellite TV, Hucheng Satellite TV, Anhui Satellite TV, Xiangnan Satellite TV and other six provincial satellite TV, of which Anhui Satellite TV and Xiangnan Satellite TV have the highest bids, both of which are more than 30 million.

Both TV stations are from major agricultural provinces, but they are at the forefront of the country in variety shows.

"Super Winner" in Anhui Province and "Happy Camp" in Xiangnan ranked among the top ratings in variety shows across the country, leading the entertainment trend.

This depends on whether the leaders of the TV station have the courage to spend a lot of money to create variety shows.

You get what you pay for, you can't invite stars if you don't have money, the quality of the show can't improve, and naturally no audience likes to watch it.

The main reason for choosing Shonan Satellite TV is that there are not so many strings attached.

The host venue of "Voice of China" is located in Beijing, and the TV station will not interfere in the production of the program, but only play a role in assisting, and the decision is in the hands of Mu Shanshan.

After the bidding meeting, Shonan Satellite TV sent people to discuss specific cooperation matters with Shanshan Culture.

This includes the establishment of an audition site in Shonan, which will be handled by Shonan TV.

The original audition cities for the second season of "The Voice of China" were Beijing, Shanghai and Huacheng, which are the three metropolises of Huaguo with dense populations and developed music industries.

Since the program is going to be broadcast on Shonan Satellite TV, it is necessary to take care of the emotions of the Shonan audience.

There is also a candidate for the host of the show, after Mu Shanshan quits, she needs to find a famous host to replace her.

At this time, most of the famous hosts worked in TV stations, and there were very few people like Mu Shanshan who ran out and worked alone.

Mu Shanshan's plan is to find a host from whichever TV station she cooperates with.

Shonan Satellite TV intends to let the host of "Happy Camp" host "Voice of China", so that the two programs can be linked and their influence will be enhanced.

They proposed that He Jiong and Li Xiang co-host "Voice of China".

Mu Shanshan did not agree, this show only needs one host, and if there are too many hosts, it will look chaotic, mainly depending on the interaction between the mentor and the students.

After discussion, the two sides decided to let He Jiong preside.

One reason why Mu Shanshan agreed to He Jiong's hosting was that He Jiong had worked at Huaguo TV.

Although the two did not intersect, they were both born on Huaguo TV.

Moreover, He Jiong is not an employee of Shonan TV, he is an external host, and the employees of the TV station are paid, and He Jiong is paid according to the number of times he hosts the program.

He doesn't need the consent of Shonan TV to take on other hosting jobs.

He Jiong usually lives in the capital, and he will only go to Xiangnan when he records the show, which is more convenient.

Lin Zixuan met He Jiong in Shanshan Culture, and He Jiong came over to sign the contract to host "The Voice of China".

"Xiao He used to host children's programs in the station, and in the past two years, he went to Xiangnan Station to develop, and he is also a language teacher at the Foreign Chinese College, which is very talented." Mu Shanshan introduced.

When Mu Shanshan left Huaguo TV, He Jiong had just come to work in Taiwan, and now his career has started, and Mu Shanshan is a senior in the hosting industry.

"Hello, Mr. He." Lin Zixuan greeted.