At the end of January, the Beijing Film Studio. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

In a screening room, the sequel to "Desire" is being shown on the big screen.

Among those present were Han Sanping of Huaying Group, a deputy director of Huaguo TV, Lin Zixuan and Lin Xiaoling, and some staff involved in the production of the film.

The post-production of feature films is relatively easy, and in order to bring them to life, live recordings are generally used.

There are no special effects or dubbing, just edit the footage into a coherent movie.

The duration of the sequel to "Desire" is two hours.

The story spans the entire nineties and ends at the moment of the arrival of the new century, and the film is full of memories, and after watching it, you will feel a sense of life.

What a decade has passed!

At the end of the movie, everyone applauded, and Lin Xiaoling stood up and bowed to express her gratitude.

If film critics are asked to evaluate this movie, it can only be regarded as a qualified feature film, with no ups and downs, no life and death, only ordinary trivial things in life.

Far from being literary, some plots are not handled naturally enough and are slightly blunt.

Some people may criticize the film for being too politically correct and idealistic, trying to cover up the contradictions and conflicts in reality with warmth.

All of this makes sense, but the sequel to "Desire" is just a nostalgic movie that doesn't carry so much social responsibility.

It is enough for the audience to watch the film to evoke memories of the past, and to feel the beauty of life when they walk out of the theater.

Some directors like to add their own ideas to the movie, entrap private goods, and highlight their own personality.

The sequel to "Desire" is not a personal style film, it takes the public route, and Lin Xiaoling uses a combination of documentary and plot in the process of filming.

It's not as thoroughly life-like as "The Two of Us," nor is it as direct as "Coming Home" about the weaknesses and pain in human nature.

Lin Xiaoling didn't mix her own ideas in the movie, but just silently finished filming the story behind the camera.

"It's not my movie. Lin Xiaoling complained to Lin Zixuan in private.

This is not to say that she is not satisfied with the sequel to "Desire", but that there is no director's idea in the film, and the box office of this film may be very high, but it will not become Lin Xiaoling's masterpiece.

Everyone left the screening room and found a conference room to chat.

Approaching the Spring Festival, the movie was successfully completed, the sales were good, the box office was expected, and everyone's mood was quite relaxed.

"Mr. Lin, Director Feng's movie is a big hit at the box office, and your gains this year are not small. Han San commented congratulations.

"Where, Huaying is the big brother, we are just a little fight. Lin Zixuan said politely.

"This is not a small fight, I estimate that your company will account for one-tenth of the national film box office this year, you have made a good start, otherwise this year's film market will be ugly. Han Sanping said.

This sentence speaks to the dilemma of the domestic film market.

Taking 1999 as an example, the total box office of Chinese films hit a new low, less than 850 million, and the number of audiences was less than 300 million.

Some theaters have switched to other businesses to make money to pay their employees' wages and benefits.

Some theaters invest in the transformation of hardware facilities to improve the scientific and technological content and service level of theaters to attract audiences.

There are many factors that contribute to the loss of audience.

One is the quality of the film, and if you can't make a good movie, you won't be able to attract the audience.

Originally, Zhang Yimou's new film was pinned on high hopes, but he didn't expect the final box office to be only 8.5 million, which could still rank ninth in the box office of domestic films throughout the year.

The second is the impact of piracy, the ticket price of domestic movies is about ten yuan, and a pirated disc is only five yuan.

Nowadays, the quality of pirated discs is getting higher and higher, and DVD players have automatic error correction function, which makes it almost as good as watching at home and in the cinema, and can be more comfortable at home.

The third is that the hardware facilities of the cinema cannot keep up, and there are too few luxury cinemas.

The audience spends money to watch a movie to enjoy, but the cinema obviously does not provide a service that satisfies the audience.

With comparison, you can understand the position of Feng Xiaogang's film in the domestic film market.

The current box office of "The Funeral of a Big Shot" has reached 38 million, and there are still five days to go, and according to normal circumstances, the final box office should be around 38.5 million.

Good Dreams will hold an event to invite the audience to watch the movie for free as a way to give back to the audience for their long-term support.

The event will be held simultaneously in six cities, including Beijing, Shanghai, Huacheng, Jinling, Hangzhou, and Shancheng.

In fact, it is to raise the box office within the rules, spend the 1.5 million, let the box office of the movie exceed 40 million, and at the same time gain the audience's goodwill towards the company.

Han Sanping added up the mainland box office of the three films "The Funeral of the Big Names", "Desire" sequel and "Crouching Tiger, Hidden Dragon", and it stands to reason that it will definitely exceed 100 million.

Even if the total box office of the national film market reached one billion in 2000, Good Dream Company could account for one-tenth.

For a private film company, the ratio is quite staggering.

After all, there are many film studios in the country, as well as behemoths like China Film Group and many small film and television companies.

Han Sanping attaches great importance to the sequel to "Desire", and the same is true of Huaguo TV, whether it is for their own performance or for their interests, they all want the film to be a box office hit.

Huaying Group is responsible for the scheduling of films in theaters across the country, and Huaguo TV is responsible for publicity.

is not only broadcast on TV news, but also at this year's Spring Festival Gala, Zhang Kaili will sing the theme song of "Desire" that year.

Ten years ago, when the TV series was broadcast, Zhang Kaili went to the Spring Festival Gala once, and ten years later, she appeared on the stage of the Spring Festival Gala again.

This propaganda is a real big deal.

Think about it, Zhang Kaili singing on Chinese New Year's Eve in the Spring Festival Gala is bound to trigger the collective memories of the audience, and the sequel to "Longing" on the first day of the New Year will be released in major theaters across the country.

It is equivalent to making an implicit advertisement to the 1.2 billion viewers across the country.

For the Spring Festival Gala, this is also a highlight, and only Huaguo TV has such resources.

Huaying Group and Huaguo TV have taken out resources, and Haomeng Company has no resources, so it can only take out real money for publicity and is ready to invest 3 million to promote the film.

During the Spring Festival, Lin Xiaoling will take the leading actors to meet the audience in major cities across the country.

It is necessary to let the people of the whole country fall into the memories of the past and play the card of nostalgia.

Nostalgia has a time limit.

Maybe in 2010 there will be another sequel to "Desire", but the impact will certainly not be as great as it is now.

Young audiences have grown up, and at that time, the object of their nostalgia will be youth films such as "Carry on Love to the End".

Each generation has its own memories of youth, so it's time to get nostalgic while it hasn't expired. (To be continued.) )