【Chapter 330】 Media attention

Ning Wanfei and her 'Ningjiadian' Ginkgo branch are just a microcosm of the hundreds of gourmet shops that have settled in the food street, and they have not only enjoyed the benefits brought by the peak passenger flow of the Jinghu Scenic Area, but also promoted the popularity of the Jinghu Scenic Area, achieving a win-win situation.

The hot operation of the food street also made Xiao Feng's hanging heart fall back into his stomach, and he also had more confidence in the future of the scenic spot.

For this reason, Xiao Feng informed Yang Yuanhang that he could not stop the pace of development because of the great shape in front of him, but needed to strike while the iron was hot and push the popularity of the Mirror Lake Scenic Area to a new peak.

The May Day Golden Holiday is coming to an end, and the number of advertisements placed by Jinghu in the media has not decreased, but has a tendency to increase. At the same time, media reporters who have maintained a good relationship with Jinghu Company have written advertorials in newspapers and periodicals and on the Internet, praising the excellent performance of 'Jinghu Scenic Area' during the May Day period, which is a very strong psychological hint to the people.

Of course, the advertorial advertisements written by media reporters are not fiction or fraud, but are exaggerated and praised accordingly on the basis of truth, Xiao Feng knows that propaganda is okay, but it will be a shame to be self-defeating.

In fact, in the past five days, it is basically the peak period of tourist flow in various scenic spots during the May Day Golden Week, and the situation reflected in each scenic spot in these five days basically reflects the true level of this scenic spot.

During these five days, the Jinghu Scenic Area did not receive any justifiable complaints from tourists, and the transparent and reasonable fees for various services in the Jinghu Scenic Area, including food and accommodation, are also the most important factors that make all tourists satisfied.

Take the experience of the Mirror Lake Ranch pastoral camping area as an example. A couple with a child is charged 600 yuan for one day, which includes three meals a day and accommodation in the family tent, as well as a free one-hour ride on a quart, grass skiing and morning milking in the milking workshop.

In addition, if you are lucky, you can also participate in ranch activities such as sheep catching and cattle trapping, which are free of charge.

The most exciting thing for visitors is that they can also participate in a bonfire in the camping area in the evening, where they can taste the unforgettable roasted whole sheep at Mirror Lake Ranch.

This is the most satisfying day for all visitors who sign up for the Ranch Camping Area Experience!

If it is in other scenic spots, if you want to achieve such an effect. It would cost at least thousands of dollars to make it possible. Even the services of those scenic spots may be discounted, and the original minimum time of 1 hour will be shortened to half an hour or even less for various reasons!

For this reason, many tourists are satisfied. Before the vacation trip was over, they were posting on the Internet. Share the vacation experience in Ginkgo Village with netizens!

Over here. Tourists can not only enjoy the boundless scenery and taste the food from all over the country, but more importantly, the staff and villagers of the Jinghu Scenic Area give tourists the warmth of home. This is a breath of fresh air in the domestic tourism market, where tourism disputes are continuous.

Regardless of whether the Jinghu Scenic Area will become a money-making tool for the development company like other scenic spots in the future, tourists don't know for the time being, at least the current Jinghu Scenic Area looks so perfect!

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The good reputation of Jinghu Scenic Area continued to ferment during the May Day period, and it became an alternative to the domestic tourism market during the May Day Golden Week, which attracted the attention of many people.

Shou Dashan is a column producer of CCTV Economic Channel, and the recent "Economic 30 Points" column needs to make a special topic that reflects the tourism market during the May Day Golden Week, and the task falls on Shou Dashan.

During the May Day and National Day of previous years, the column has also planned similar topics, this task is not too difficult for Shou Dashan, only need to follow the original framework, fill in some new numbers and videos and pictures this year, and this topic can be completed.

However, because the focus of the previous year's theme is nothing more than Shao-Lin-Temple, Huang-Mountain, Ba-Da-Ling-Changcheng, Ancient Palace and other places of interest, it has made the audience and Shou Dashan himself a little tired.

Therefore, Shou Dashan intends to make some changes this year, after all, if the ratings of the column want to maintain or even increase, it is impossible to blindly follow the old ways, and innovation is where the vitality of the column lies.

However, how to shine is the most critical factor for Shou Dashan!

Since before the May Day, Shou Dashan has been collecting all kinds of data and information from major scenic spots across the country, and after entering the May Day, he has put all his time and energy on this.

To Shou Dashan's disappointment, the tourism market is still in chaos, and the situation of stealing customers, raising prices without permission, and overcrowding in scenic spots is even stricter than in previous years.

In recent years, people have finally saved up a holiday to go out to play, and they originally wanted to relax and be happy, but they never thought that the vacation had become a cycle of 'riding a car, peeing, running, shopping, and sleeping'.

From the feedback from dozens of key scenic spots, there is basically not much good news in the domestic tourism market, and a large number of negative news can not become the main body of the column, right?

As a senior columnist of CCTV, Shou Dashan knows that while the program is in the midst of the times, it must also set up a model in order to meet the needs of the superstructure for the construction of a harmonious society, which is a high-voltage line!

For this reason, Shou Dashan has been frantically contacting his classmates and relatives scattered all over the country in the past few days, hoping that they can provide some materials so that he can better complete the production of this topic.

"Old classmate, how are you doing?" Shou Dashan's phone was dialed to the mobile phone of his college classmate Mo Xiaofan, and he was in a pretty good mood.

Mo Xiaofan is Shou Dashan's roommate who studied film and television production at Huaxia University of Media and Communication, and his four-year relationship is naturally iron, even if the sky is different, the relationship is still strong. After graduation, Shou Dashan stayed in Beiping because of his family relationship, while Mo Xiaofan returned to his hometown of southern Yunnan and entered Yunnan Satellite TV.

More than ten years have passed, and the high-spirited young people have all become middle-aged uncles, and they have each become the backbone of the TV station's business, but they are all doing well!

"It's not the same as before, I go out for interviews every day and come back to make a show!" Mo Xiaofan's southern Yunnan accent has become more and more obvious in the past two years, with a strong taste of pepper and salt in Mandarin, and said: "May Day Golden Week is everyone's Golden Week, and it has nothing to do with us!" ”

For ordinary people, May Day and National Day are vacation times, but for TV stations, this time is the most tense time.

In terms of the key news that Mo Xiaofan was responsible for, during the May Day period, provincial and municipal leaders frequently appeared at the opening and completion ceremonies of various major projects, which undoubtedly increased the workload of the TV station staff. There is no way, the Chinese people have a good face, and it has become a habit to hold groundbreaking ceremonies and completion ceremonies on special festivals.

"I'm also worried about a special topic under my subordinates.,The materials collected so far are not ideal.,Don't I ask you for help!" The relationship between Shou Dashan and Mo Xiaofan is not polite, he directly explained the intention: "You are a big tourist province in southern Yunnan, and you can not only get on the stage, but there should be one or two attractions with a low complaint rate during the May Day period, right?" ”

In the past, Shou Dashan and Mo Xiaofan had the experience of asking for help from each other, so the exchange of information between them was also very frequent, which is also a well-known method in the industry.

"When you say that, I also think of a good scenic spot, I'll help you find some relevant materials later, you see if you're satisfied, and then decide whether to come down and shoot in person?" Mo Xiaofan thought for a while before replying!

If it had been changed to before, Mo Xiaofan might not have been able to think of the 'Jinghu Scenic Area', but yesterday he used some news materials about the food street in Ginkgo New District to report some of the situation of the newly appointed vice governor Su Yang, so he still has a little impression.

After hanging up the phone, Mo Xiaofan immediately sent the videos and photos taken by Yunnan Satellite TV in the Ginkgo Scenic Area during the May Day period to Shou Dashan, and asked him to make his own decision.

…………

After receiving the information provided by Mo Xiaofan, Shou Dashan was pleasantly surprised to find that the scenery of this little-known 'Mirror Lake Scenic Area' is extremely beautiful, and there are many tourists, and it looks very good overall.

Under the reminder of other staff, Shou Dashan knew that the 'Kuaijing Lake Scenic Area' had been advertising on CCTV since the Spring Festival in 2009, and the strength of its operating company should not be bad.

With this foundation, Shou Dashan feels that 'Jinghu Scenic Area' can barely become an alternative to a special program, after all, it has only obtained the qualification of a 4A-level scenic spot, and it is still a little bit short of the heat.

Subsequently, Shou Dashan went online to check tourists' evaluations of the Jinghu Scenic Area, which is also an important source of information for TV station staff now. In many cases, comments on the Internet can reflect the true state of affairs in a certain way, which is more convincing than the news that has been processed.

As a media practitioner, Shou Dashan still has a clear understanding of some styles in the industry!

Unexpectedly by Shou Dashan, whether it is in the Tianya Forum, Maopu and the tourism section of the four major portals, tourists praise the Jinghu Scenic Area endlessly!

In the eyes of many tourists, the 'Mirror Lake Scenic Area' is currently the most comfortable scenic spot in China, although the accommodation conditions in the scenic spot are not too luxurious, but a variety of delicacies and heart-warming services still make tourists spend an unforgettable and beautiful holiday. The stark contrast between the tourists showing off their good mood in the Jinghu Scenic Area and the endless complaints of those who have been cheated in other scenic spots makes Shou Dashan more interested in the Jinghu Scenic Area.

After continuously studying all the information and materials that could be collected, Shou Dashan decided to lead an interview and film team to southern Yunnan to shoot the situation of the Jinghu Scenic Area on the spot.

Xiao Feng, who was playing around with Nini at home, would not know that the Jinghu Scenic Area had actually attracted the attention of CCTV staff and was about to shine in front of the national audience! (To be continued......)

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