【Chapter 808】 Food Frenzy (Subscription Requested!)
Visitors who come to Ginkgo Village a day in advance can still enjoy a leisurely atmosphere, but tourists who arrive at the scenic spot on the day of the National Day still feel the crowding of people.
Over the years, the continuous development of the domestic holiday economy and the continuous enhancement of national tourism consciousness have made the major popular scenic spots become fragrant and sweet.
Don't look at the 'Jinghu Scenic Area' has only been officially opened to the public for less than five years, but its popularity is no less than that of some scenic spots, and it begins to be overcrowded every holiday.
Of course, compared to some other small scenic spots, the 'Mirror Lake Scenic Area' is vast, and even if there are tens of thousands of tourists, they will disappear like pepper sprinkled into the noodle soup.
After nearly five years of development, the 'Jinghu Scenic Area' has opened up dozens of tour routes around the 20-kilometer area around the 'Ginkgo Village', and even two cable cars have been built to reach the top of the snow peak.
People can still feel the surging crowds on the east bank of the Lancang River, but as soon as they enter Ginkgo Village, tourists disappear into the forest trails in a blink of an eye under the guidance of the guide, and the mountains and forests are still clean.
Compared with some other popular scenic spots, where you can only take pictures of people's heads, the 'Mirror Lake Scenic Area' is not bad, at least when tourists want to take pictures, there will be no unrelated people in the background.
Starting from 8 o'clock in the morning, a large number of tourist buses and self-driving cars poured into the 'Ginkgo New District', refusing to fully count that at least 30,000 people arrived in Ginkgo Village on this day, plus the tourists stranded in the scenic spot, the reception volume of the scenic spot exceeded 50,000 people in a record!
For a small village with a registered population of more than 1,000 people, it is undoubtedly a huge load of tourists dozens of times as many as it can be seen at once. Fortunately, the vast majority of tourists are arranged in hotels, inns and guesthouses in the 'Ginkgo New District', otherwise the few inns in the 'Ginkgo Village' really can't be arranged.
Although the B&B inn in 'Ginkgo Village' has undergone a series of renovations and expansions over the years, the place is so big. There's not a lot of room for expansion.
Today, the inn of the entire 'Ginkgo Village' has 3,000 rooms and can accommodate 4,600 visitors at its limit, which is not enough to withstand one-tenth of the tourists during the peak period.
This also leads to the fact that the house prices of the 'Ginkgo Village' inn are rising, especially those rooms with a view of Jinghu Lake and the golden summit of Yuting Peak, which is even more staggering.
Take the best lakeside rooms at 'Lakeside Residence' as an example. Now the house price has reached 2888 yuan, and it is also robbed by tourists if it is not discounted during the National Day and May Day!
Some financial media pointed out that the price level of the 'Jinghu Scenic Area' has begun to rise, and the original approachable consumption level has begun to move away from ordinary tourists and become a place for some wealthy people to show their economic strength.
However, what makes people feel relieved is that the service of 'Jinghu Scenic Area' is not discounted, but because of the strict management of 'Jinghu Company', it maintains a high enough standard.
Therefore, in the evaluation of well-known domestic scenic spots by major media. The 'Mirror Lake Scenic Area' has always maintained a relatively high location, which is quite attractive to tourists.
Whether it is in normal times or on holidays with high passenger flow, the complaint rate of tourists in the 'Jinghu Scenic Area' is quite low, which also makes the reputation of the scenic spot good.
According to some media sample surveys, more than two-thirds of tourists come to travel because of the good reputation of the 'Jinghu Scenic Area', after all, the phenomenon of stealing customers and hacking customers here is unique, which can make tourists live a comfortable journey.
Of course, the main attraction is the variety of top-quality cuisine and organic fruits and vegetables. This is the core strength of 'Mirror Lake Scenic Area'!
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Food courts can be found everywhere across the country. Jinling Confucius Temple, Haizhou City God Temple, Beiping Gui Street and other places are famous, bringing together the food of the whole country and even the world, and have become a benchmark in the food industry.
In the past two years, 'Jinghu Food City' has sprung up and won high praise in the minds of many tourists, foodies and gourmets, and has become one of the signboards of 'Jinghu Scenic Area'.
Throughout the development history of 'Jinghu Food City'. In addition to the fact that Mirror Lake Company insists on introducing authentic snacks from all over the world and delicacies from all over the world, the most important point is that it cannot be overlooked.
It is the 'Xiao Family Farm' and 'Jinghu Ranch' that provide the best ingredients for the stalls in the food city, which makes the food here more famous.
Someone has made a comparison, Quanjude's roast duck in the main store in Beiping has a considerable gap compared with the roast duck in the 'Jinghu branch'. It is nothing more than because the southern Yunnan hemp duck produced in the 'Xiao Family Farm' tastes better.
At this point, even the senior management of Quanjude openly admitted that it is the 'Jinghu Branch' that has better raw materials and better quality.
Since last year, Quanjude has purchased a large number of live ducks from 'Xiaojia Farm' and sent them to Beiping through long-distance transportation as raw materials for Quanjude.
Although such long-distance transportation will reduce the quality of 'Jinghu Ma Duck', and the transportation cost is also surprisingly high, it has gradually improved Quanjude's position in the high-end catering market.
It is precisely because of the popularity of 'Jinghu Ma Duck' that Quanjude has made a request to 'Xiaojia Farm' to increase the supply volume to meet the huge demand of the market.
To this end, Xiao Dazhi has launched a new project and opened a huge duck farm in the 'Jinghu area', specializing in raising all kinds of high-quality meat ducks, with a stock of 1 million birds!
This duck farm can slaughter 3 million meat ducks every year, creating an output value of more than 500 million RMB, which is also a large duck farm in the whole country.
In contrast to other farms that are still anxious to sell, all the products of 'Xiao Family Farm' are in short supply on the market, and they are even fully booked by customers when they are still in the growth stage.
The shortage of 'Jinghu Ma Duck' is just a microcosm of the hot sales of 'Xiaojia Farm' products throughout the country, and all the products of the entire farm and the ranch have now become the representative of high-quality ingredients in China, and are the best choice for making Zuò top food.
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Among the tourists who poured into the 'Jinghu Scenic Area' on the National Day, many of them came for the 'Jinghu Hairy Crab', which is the most anticipated delicacy this autumn, and there is no one!
After several years of brewing and fermentation, the delicious name of 'Jinghu Hairy Crab' has spread all over the country, officially replacing the long-established 'Yang.Cheng.Lake Hairy Crab'. It has become the first brand of Chinese mitten crab!
Although the interests of 'Yang, Cheng, Lake, and Hairy Crab' are unwilling to lose the halo above their heads, and they have done their best to publish various advertorials in the media and on the Internet, trying to maintain the status of 'Yang, Cheng, and Lake Hairy Crab', but in the face of the general trend, such resistance is useless.
As early as September, the 'Ginkgo Biloba Specialty' online store began to release pre-orders for 'Jinghu Hairy Crab', which immediately attracted the attention of hundreds of thousands of foodies. Millions of 'Jinghu Hairy Crabs' were snapped up in just two hours!
The sales volume exceeded 300 million RMB in two hours, which also set a historical record for Taobei.com's pre-order and cash purchase sales, and such news was even highlighted by CCTV in "News Broadcast".
According to the number released by 'Xiaojia Farm', the shipment of 'Jinghu Hairy Crab' this year will be around 10 million, a little more than in previous years, but in the face of rapidly expanding market demand, this supply is really a drop in the bucket.
In order to prevent counterfeit goods, 'Xiao Family Farm' has specially announced the flow of all 'Jinghu hairy crabs', as long as they are not purchased through these channels. It's all possible that it's a fake.
As the only flagship store of Jinghu Group's online shopping, 'Ginkgo Biloba Specialty' has obtained the sales qualification of 3 million 'Jinghu hairy crabs'. These hairy crabs were divided into three pre-orders released on the Internet, and each time the time for snapping up was getting shorter and shorter, and the last time was almost crazy, selling out in less than an hour.
In order to ensure the safe operation of the pre-order, Taobei even sent a technical team to the 'Ginkgo New Area' to help the 'Ginkgo Specialty' online store for maintenance, which is also an unprecedented move!
Pre-order of 'Mirror Lake Hairy Crab' in Tongguò. The 'Ginkgo Biloba Specialty' online store has won sales of 1 billion RMB in just half a month, making great contributions to this year's annual performance!
In addition to online shopping. The 300 top restaurants cooperated with the 'Jinghu Group' also won a considerable proportion of the 'Jinghu hairy crabs', and they got 4 million 'Jinghu hairy crabs'.
'Jinghu Group' publishes the names of these restaurants, as well as the quota and number range on the official website, and provides consumers with anti-counterfeiting inquiry services 24 hours a day through a huge database and hotline.
This year, 'Jinghu Group' has also launched another more advanced and convenient query tool, that is, smartphone users can check whether each 'Jinghu Group' product they have purchased is genuine through the Guò 'Jinghu Group' APP.
After Yang Hao officially served as the CEO of 'Jinghu Group'. As a young man, he began to give the group more energy and fashion.
The launch of the mobile app is a good example, and even recently the group is planning to cooperate with a technology company to develop a mobile phone card system to increase the group's daily technological content.
Right now. Only restaurants that have a cooperative relationship with the 'Jinghu Group' can hang the 'Jinghu Hairy Crab' logo on the door of their own restaurant, and the remaining amount of the product will be displayed at the door for real-time updates.
In this way, consumers can enjoy these superb hairy crabs with peace of mind, after all, the price of 'Jinghu Hairy Crabs' is extremely expensive, and even more so in restaurants!
Of course, regular customers who have eaten 'Jinghu Hairy Crab' can easily distinguish the huge difference between it and other hairy crabs, and it is impossible to hide it from the gourmets.
Another sales channel of 'Jinghu hairy crabs' is the supermarket network in major cities across the country, and this year, a total of 200 supermarkets have obtained the sales rights of 'Jinghu hairy crabs', most of which are distributed in Beiping, Haizhou, Yangcheng and provincial capitals and key cities.
After all, only these economically developed places with high residents' incomes can digest the 'Jinghu Hairy Crab' with an average selling price of not less than 368RMB!
With its ultra-high price and beautiful taste, 'Jinghu Hairy Crab' has set off a food frenzy in China, and the name of 'China's No. 1 luxury delicacy' is basically confirmed.
Although the price of the top steak of 'Jinghu Beef' is higher, basically reaching US$1,000/kg, due to the extremely low production of 'Jinghu Beef', most of the top-quality steaks are sold directly overseas, so the sensation of 'Jinghu Beef' in the public and public opinion is not great.
As the production of 'Jinghu hairy crabs' has increased year by year, the market publicity has become bigger and bigger, and it has become a representative of Chinese cuisine, and even the American "Fortune" magazine has conducted a series of in-depth analysis and reports on the food economy derived from 'Jinghu hairy crabs'.
Don't look at the output of 'Jinghu Hairy Crab' is only 10 million, and the sales of 'Xiaojia Farm' are less than 4 billion RMB, but because of the extensive discussion and trend caused by this delicacy, the media needs to interpret it in depth.
Some people say that 'Jinghu Hairy Crab' is nothing more than hype, others say that its deliciousness can become the business card of Chinese cuisine, and some people say that it is an extension of the operation strategy of 'Jinghu Group',......。
All in all, there have been a series of disagreements and discussions around 'Jinghu Hairy Crab', which has made it increasingly popular on the Internet, and it has become the most eye-catching topic this autumn.
In order to eat the freshest 'Jinghu Hairy Crab', they specially chose to come to the 'Jinghu Scenic Area' this Golden Week to experience the first-class delicacy up close!
Since the sale of 'Jinghu Hairy Crab', the 30 authorized restaurants in the 'Jinghu Scenic Area' have been queuing up every day, and foodies from all over the country are still fighting hard to eat the food they want.
More than one media reported the news that tourists in the 'Jinghu Scenic Area' lined up in order to eat the 'Jinghu hairy crabs', CCTV News even sent an interview team to interview the 'Xiaojia Farm', which also allowed more people to have an in-depth understanding of the aquaculture farm that gave birth to the 'Jinghu hairy crabs'.
I have to say that after four years of continuous promotion and publicity, the climate of 'Jinghu Hairy Crab' has become a climate, and with the name of 'China's No. 1 Cuisine', its future will have a broader prospect!
Now, 'Jinghu Group' has decided to continue to expand the breeding scale of 'Jinghu hairy crabs', and strive to ship 20 million crabs next year to meet the increasing market demand.
The 20 million Jinghu hairy crabs are less than 10,000 tons, which is not a problem for the 'Jinghu area' with enough water area.
As for management techniques, it's even more of a problem, in the past few years, 'Xiao Family Farm' has accumulated a lot of experience, and has developed a very unique technique, which is a breeze to cope with the challenges of scaling up!
Compared with 'Jinghu Beef', which can only be used in Western food, 'Jinghu Hairy Crab' is more in line with the eating habits of Chinese people, and it is reasonable that the food frenzy caused by it is stronger......!