At the end of September, the State Administration of Radio, Film and Television announced the list of candidates for the best picture of the Academy Awards recommended by the mainland next year, which is "Hero" produced by Good Dreams. Pen "Fun" Pavilion www.biquge.info

Last month, the Hong Kong Film Producers Association selected "Infernal Affairs" to represent Hong Kong in the Oscar race.

The Best Foreign Language Film award is one of the more competitive awards at the Academy Awards, and the other awards are basically a competition between American films, and Best Foreign Language Film is a competition for excellent films from all over the world.

Each country selects a representative film from its own country.

These films come from all over the world, with very different cultural backgrounds and themes, both political and to the tastes of the Oscar jury.

The most important thing is that it takes a lot of PR effort to win the award.

For "Infernal Affairs", most of the Xiangjiang media have the mentality of participation, and gang films are not uncommon in Hollywood, and it is difficult to give the judges a bright feeling.

"Infernal Affairs" may have merit, but it has little chance as a Chinese-language film.

Because most of the judges of the Oscars are Americans, they don't pay attention to Chinese films, and the subject matter is not flattering.

For Chinese-language films, they prefer to see films with exotic or political factors, something fresh, such as "Crouching Tiger, Hidden Dragon".

"Infernal Affairs" has not yet been officially released in theaters in the United States, and has only flowed into the United States in the form of videotapes.

Some directors in the United States saw this film and had the intention of remaking it, and Hollywood film companies planned to buy the remake rights of "Infernal Affairs".

For Hollywood's big studios, the price of remake rights is millions of dollars.

It is not necessarily immediately after the purchase to start the project, start making a film, maybe put it on for a few years, find the right director and actors, and the right timing.

They acquire the rights to remakes of a large number of films every year.

In Asia, Japanese and South Korean box office hits and influential films are also the focus of their creative arsenal.

Creativity is important to any studio.

Hollywood has a lot of screenwriters and genre films, and every year there are some amazing films, but for studios, the more creative the merrier.

So, they set their sights on the whole world.

Film companies in other countries are learning from Hollywood, and Hollywood is also absorbing nutrients from films from all over the world to strengthen itself, and they are not resting on their laurels.

For example, the aesthetics of violence pioneered by Xiangjiang director Wu Yusen are reflected in Western action movies.

After "Crouching Tiger, Hidden Dragon", some Hollywood action movies incorporated oriental-style martial arts action.

This is an era of mutual integration, and only continuous learning and innovation can obtain development opportunities.

The mainland media is quite excited about "Hero" competing for the Oscar for Best Foreign Language Film, wondering if it can achieve the same glory as "Crouching Tiger, Hidden Dragon".

With "Infernal Affairs" and "Heroes" participating in the Oscars, Good Dream Company became the focus of the entertainment media.

"We're very happy to have this opportunity and we want to be able to do it again, but it's up to the Oscar judges to decide, there's a lot of uncertainty and it's an honour to participate." At the press conference, Yu Dong said conservatively.

Yu Dong participated in the Oscar public relations activities of "Crouching Tiger, Hidden Dragon" and knew that the water of the Oscars was too deep.

It is very difficult for Chinese films to win awards, and "Crouching Tiger, Hidden Dragon" won the Oscar Li Yu played a great role in it, he himself has worked hard in the United States for many years, and has been recognized by American audiences and filmmakers.

Moreover, Li Yu ran a year's promotion for "Crouching Tiger, Hidden Dragon", canvassing for votes at film festivals one by one.

None of these "Heroes" were done, and they were not even scheduled to be released in the United States, and the publicity was insufficient.

Columbia Pictures did a small test screening of "Heroes" in Hollywood, inviting a number of filmmakers and media to attend, and received mixed feedback.

Some filmmakers think that they can't understand it, although there is no lack of wonderful fights and magnificent scenery in the film, but the plot is too thin to know what the story wants to express.

Some market experts pointed out that the film's market positioning was inaccurate.

"Crouching Tiger, Hidden Dragon" can get a general idea of what kind of story it is even without subtitles, and its plot is designed with the shadow of Western drama, with a complete English script, taking into account the habits of American audiences.

"Hero" is unclear on this point, and does not take into account the ability of American audiences to understand Chinese culture.

Of course, there are also American filmmakers who praise "Hero" as an epic film, with beautiful pictures and soundtracks, and thrilling fights, which are enough to show that this is an excellent movie.

There are also critics who have suggested that "Hero" is a very special film because it is not a fixed model.

In a normal martial arts movie, in the movie, the good guys will be in trouble, their wives or mothers will die, and then they will go to the mountains and old forests to practice martial arts, and then come back to kill the bad guys: revenge.

But there is no real bad guy in this movie, and different people have different opinions.

Violence is the solution to the problem, but violence is not the only way to solve the problem, so "Hero" lets the audience see how to solve the problem.

The film company is not sure, they want to put "Hero" on the air and wait for the Oscars before it will be released in the United States.

If "Hero" wins an award at the Oscars, the release effect will be better, and if it doesn't win an award, pick an off-season release, at least it won't meet strong competitors.

Good Dream doesn't have much say in overseas distribution, it is the American market, and Americans know better.

Lin Zixuan has no expectations for "Hero" to win the Oscar, unless a miracle happens, but the necessary cooperation and publicity work cannot be ignored, but it will not invest too much.

Although Feng Xiaogang wants to make a splash at the Oscars and establish his status as an international director, he also knows that Americans don't know who he is, and he doesn't have that much influence.

The influence of the director and actors is not enough, the public relations are not in place, there is no resource support, and it is difficult to win the award.

He felt that he would be content to be shortlisted and go to the Oscars.

Feng Xiaogang, who was preparing "Mobile Phone", was also chased and intercepted by reporters.

"Are you confident of winning the award?" A reporter asked.

"I make commercial films, and winning awards is the icing on the cake for commercial film directors, and commercial films can prove it at the box office. Commercial film directors can't win awards, to be honest, it's a happy and fun thing, and they don't press the treasure there, and the success or failure is not there, unlike literary films that press success or failure on winning awards. Of course I want to win, that's an affirmation, but it's okay if I don't. Feng Xiaogang said.