In fact, the popularity of the 'Jinghu Scenic Area' on the National Day is not only reported by the media in southern Yunnan, but also by CCTV, Haizhou Satellite TV, Mango Satellite TV and other TV stations.

After all, today's 'Mirror Lake Scenic Area' is no longer an obscure small scenic spot, but has become one of the most eye-catching and popular scenic spots in the national tourism market, and its every move has naturally attracted much attention.

During the National Day, more than 10,000 tourists poured into the 'Jinghu Scenic Area', which is an irreproducible miracle for Ginkgo Village, which was still in a barren area four years ago.

In the comments of CCTV's "Economic Thirty Points", the rise of 'Jinghu Scenic Area' is the same as 'Jinghu Group', full of magic and is also talked about by people.

On the night of the National Day, tens of thousands of tourists and local people staged a food feast in the 'Ginkgo Food City', but all the people who had seen the on-site report were also drooling, eager to fly to Ginkgo Village overnight.

Through the in-depth reports of these media, the popularity of the 'Jinghu Scenic Area' during the National Day Golden Week has not decreased, and more and more tourists have temporarily modified their itinerary and gone to Ginkgo Village.

In the media reports, there is a highlight that allows many people to see the extraordinary of the 'Jinghu Scenic Area', that is, the sky-high price of 'Mengyao Coffee' and the popular 'Jinghu Hairy Crab'!

The high price of 1000RMB per kilogram is more expensive than most of the world's coffee, and according to the 'Jinghu Group', this is only a discount for tourists, and the official wholesale price of 'Mengyao Coffee' is 188 US dollars / kg, and most of it will be sold overseas!

For a long time, coffee was not an important cash crop in China, and it was not until after the founding of the People's Republic of China that large-scale cultivation began to be recorded in southern Yunnan Province.

Nowadays, southern Yunnan has become an important source of basic raw materials in the global coffee industry chain, but Chinese enterprises and brands are completely at a disadvantage in the confrontation with foreign companies.

Therefore, although the coffee planting area in southern Yunnan is nearly one million mu, the annual output of coffee beans has reached 70,000 tons, becoming the third largest foreign exchange earning product in addition to vegetables and tobacco. However, it cannot be concealed that the coffee industry in southern Yunnan Province has not emerged with a representative enterprise similar to Yunyan.

Although Yunnan has become a raw material supplier for coffee giants, raw material suppliers are at the bottom of the entire chain, with high costs and low profits.

In the established impression of many people, Yunnan coffee is just a vassal of international coffee giants, but 'Mengyao coffee' is sold at a sky-high price, which is really surprising!

Many people were curious to collect some information about 'Mengyao Coffee' on the Internet, only to find out that 'Mengyao Coffee' did not appear out of thin air.

As early as last year, 'Mengyao Coffee' was given as a gift by 'Jinghu Group' to cooperative restaurants, partners and friends of the Xiao family, and a full 10,000 servings of coffee beans produced wonderful chemical changes in the mouths of many tasters.

Some experiencers have never forgotten the unique aroma of 'Mengyao Coffee', and have published their own recommendations on the Internet, but ordinary people can't taste it. In particular, the admiration of some celebrities has made 'Mengyao Coffee' have a lot of popularity before it was listed.

Since September, the 'Mengyao Coffee' advertisement shot by Xiao Feng and Xu Mengyao has been published in major financial media and fashion magazines, attracting the attention of the elite.

Whether it is Xiao Feng's status as a billionaire or Xu Mengyao's Harvard MBA degree, it is enough for the elite to be recognized.

What's more, in the past three years, the various top-quality ingredients produced by 'Jinghu Group' have been sought after by high-income groups, and the future prospects of 'Mengyao Coffee' are naturally predictable.

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On the day of the National Day, more than 100 tourists entered the 'Mengyao Coffee Garden' to pick coffee, and their average consumption level was not less than 3,000 yuan, which alone brought more than 300,000 yuan in income.

Of course, for the 'Mengyao Coffee Garden', the picking of tourists is just a program to help the fun, after all, the expected output of the coffee garden this year will not be less than 1,000 tons.

The important customers of 'Mengyao Coffee' are more concentrated in the original partners of 'Jinghu Group', especially the distributors of 'Xiao's Wine'.

On the eve of the National Day, Prati came all the way from France and finally signed a purchase and sale contract with Xiao Feng for 100 tons of 'Mengyao Coffee', with a total contract value of 18.8 million US dollars, which is comparable to the annual sales of many enterprises.

As a large wine distributor in Western Europe, Prati naturally does not have a brain attack and jokes with his own funds. The reason why he made such a decision is because in the past year, he has continuously solicited the opinions of a large number of coffee connoisseurs with 'Mengyao Coffee', and finally determined that 'Mengyao Coffee' is the top coffee of the same grade as 'Blue Mountain Coffee'.

Even, 'Mengyao Coffee' itself has a unique fragrance, which is not available in other coffees!

To this end, Praty made a heavy bet and single-handedly won one-tenth of the production capacity of 'Mengyao Coffee' this year, ready to sell in the high-end coffee market in Europe.

If it were to be another distributor, it would not be so generous, but 'Xiao's wine' has brought Prati enough confidence.

In addition to Prati, distributors of 'Xiao's wines', including Fang Tianpu and Joseph, also got different shares of 'Mengyao Coffee', and continued to maintain close cooperation with 'Jinghu Group'.

The final statistics show that the distributors of 'Xiao's Wine' have won more than half of the output of 'Mengyao Coffee Garden', which immediately makes Xiao Feng have no worries.

In fact, from the cost alone, the 500 tons of 'Mengyao Coffee' have already recovered all the expenses since the construction of the 'Mengyao Coffee Garden'. This also means that since the beginning of this year, 'Mengyao Coffee Garden' has been profitable, and there is a cornucopia of 'Jinghu Group'!

The distributors of 'Xiao's Wine' have made generous contributions, and the other partners of 'Jinghu Group' are no less impressive, and the 200 cooperative restaurants of 'Jinghu Group' have announced that they will fully adopt 'Mengyao Coffee' as the designated coffee of the restaurant from the National Day!

Customers come to these top restaurants to dine, and each time they spend no less than 1,000 yuan, so it is only natural to give a free cup of valuable 'Mengyao Coffee'.

According to the calculations of the 'Mengyao Coffee Garden' research institute, an average of 50 cups of standard coffee can be brewed after grinding every kilogram of 'Mengyao coffee beans'. This means that at the market retail price of $328 for 'Mengyao Coffee', the lowest cost per cup of coffee is 50RMB!

Among some top cafes, the price of 'Mengyao Coffee' will not be less than 88RMB, which can be regarded as the aristocracy of coffee!

500 tons of coffee beans seems like a lot, but under the division of 200 top restaurants, it is quickly consumed, and even many restaurant orders are scheduled for next year.

For these restaurants, maintaining a good relationship with the 'Jinghu Group' is the most important, not to mention the quality of 'Mengyao Coffee' itself, which is worth spending a lot of money.

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The sales task of this year's 'Mengyao Coffee Garden' was completed smoothly, but for Xiao Feng, the arduous thought was still ahead.

You must know that the yield per mu of 'Mengyao Coffee' is only 100 kilograms, which is far lower than the level of 500 kilograms in large-scale plantations. With the increase of the age of 'Mengyao Coffee Garden', the increase in unit yield will make the total output reach an astonishing level, which will have a certain impact on the marketing of 'Jinghu Group'.

However, Xiao Feng will not let the output of 'Mengyao Coffee Garden' increase endlessly, after all, he still understands the truth that scarcity is expensive. In Xiao Feng's plan, the annual output of 'Mengyao Coffee' will not exceed 2,000 tons, which can also bring more than 2 billion RMB of profit to 'Jinghu Group'.

Maintaining a certain level of market hunger and thirst is also an important measure for 'Mengyao Coffee' to maintain its leading position in the high-end market in the future!

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In addition to the extraordinary popularity of 'Mengyao Coffee', another high-end ingredient of 'Jinghu Group' is also popular in major cities across the country during the Mid-Autumn Festival and National Day, and has become a 'phenomenon'!

Although everyone's living standards have improved now, the average price of 'Jinghu Hairy Crab' at 380 yuan per piece still makes many ordinary citizens sigh.

Compared to those beautifully packaged 'high-priced mooncakes', is it worth spending so much money on a crab?

Many media have conducted relevant interviews on this issue in front of the 'Jinghu Hairy Crab' counters in major supermarkets, only to find that the vast majority of consumers are regular customers of 'Jinghu Hairy Crab', and they have waited a year to come today.

Therefore, regardless of the price of 'Jinghu Hairy Crab', these consumers are naturally unwilling to miss the annual gluttonous feast, even if they spend half a month's salary, they also hope to be able to satisfy their families.

In fact, during the National Day Golden Week, in addition to the two sky-high delicacies of 'Mengyao Coffee' and 'Jinghu Hairy Crab', various meat products, fruits and vegetables produced by 'Jinghu Group' have become the target of citizens scrambling to buy.

Even on the day of the Mid-Autumn Festival, the handmade mooncake making site set up by 'Ginkgo Plaza' has accumulated more than 100,000 mooncakes, allowing tourists and local residents of 'Jinghu Scenic Area' to spend the most special Mid-Autumn Festival night!

All in all, in this Golden Week, the sales of various products related to the 'Jinghu Group' presented an extremely hot scene, which is also the best reward for the dedication of the 'Jinghu Group's operation for more than three years.

Behind the hot sales, it is the excellent quality brought by 'Zizhu Space' that impresses consumers, which has little to do with sales methods.

Otherwise, it would be unlikely that the high prices of the various products of the 'Mirror Lake Group' would be so popular in the market.

Quality, determine a qiē!R1152