At 10 o'clock in the evening of May 1, the science and education channel of Huaguo TV broadcast a documentary called "Huaguo on the Tip of the Tongue", each episode is fifty minutes *** divided into seven episodes. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At this time, there was no special documentary channel, and documentaries were generally classified as science and education channels.

"A Bite of China" was produced by Shanshan Culture with an investment of 5 million yuan, which took one year to complete, and the production cost of one episode was about 600,000 yuan, and the whole process was filmed with high-definition cameras.

This is not often seen in the field of documentaries in China.

After this documentary came out, some insiders were puzzled, can such a film recover the cost?

It is generally believed that there is no consumer market for documentaries in China, and there is no mature commercial operation model.

In Western countries, documentaries are generally funded by the corresponding foundations, while in China they are dominated by official institutions such as Huaguo Television with semi-administrative power.

In other words, documentaries are made for propaganda needs, not to make money.

Shanshan Culture is a private company, not a public welfare enterprise, and it will definitely lose money if it invests so much.

This is a fact, Lin Zixuan can't change it, what he wants is a good reputation and an eye on the future.

"A Bite of China" was broadcast without large-scale publicity, and the ratings can be imagined, and the audience doesn't like to watch documentaries, so it can't be forced.

No trend emerges suddenly, there must be a gradual process.

The May Day holiday, seven days passed in a flash.

After the seven-episode documentary was broadcast, the audience did not respond much.

In the professional circles of documentaries, they discussed from both technical and content aspects, and the images captured by high-definition cameras were bright and full of color and full of life.

Technological innovation brings visual enjoyment, which is both an opportunity and a challenge for the documentary industry.

The popularity of DV cameras has made documentaries a popular entertainment, but in professional circles, they are more picky about the picture, and HD cameras meet this need.

In terms of content, the previous documentaries had grand themes, just as a propaganda tool, such as the Yangtze River, ancient palaces, the vicissitudes of history, and so on.

"A Bite of China" starts from the details, ordinary diet, ordinary life, small and real.

Tiannan Haibei, all year round, day after day, is both food and life.

This has changed everyone's perception of domestic documentaries, grand narratives, subtle lives, documentaries can also be so nuanced and exquisite.

In the end, they thought that Shanshan culture was too extravagant, but they were relieved to see the chief planner and director system.

Mu Shanshan is the chief planner and Lin Xiaoling is the director, and these two have a certain reputation in the documentary circle.

Mu Shanshan made a documentary reflecting Chinese life in New York in her early years, and Lin Xiaoling also started by making documentaries, and also won documentary awards.

The key is that people are not bad for money, and Shanshan Culture is very famous in the field of TV program production.

"The Voice of China" has an annual advertising revenue of hundreds of millions of yuan, as well as the long-lasting "Shanshan Interview", as well as its music company, and the company's total assets are as high as 150 million.

Especially after reaching a long-term strategic cooperation with Beijing TV, with the help of the broadcast platform of Beijing TV, Shanshan Culture has achieved rapid development.

Therefore, it is not unusual for Mu Shanshan and Lin Xiaoling to spend 5 million to make a documentary.

Besides, this film is indeed of a high standard, at least it provides new ideas for domestic documentaries.

It is difficult for the discussion in the circle to affect the ordinary audience, after all, the documentary is not valued in China, of course, it does not mean that there is no repercussion at all, but it is not concentrated enough and has not exploded.

Lin Zixuan knew that if he wanted "A Bite of China" to become popular, spreading it through the Internet was the best way.

However, this is not possible at the moment, and it is impossible for him to immediately provide video downloads on the Internet, which will directly conflict with the sales of video discs.

Only by waiting for the genuine video disc to be sold for a period of time can the resource be published online.

There is also a way to let the actors of Good Dream Company collectively recommend this documentary, which can also have an effect, which is a promotional routine for film and television dramas, and may not be suitable for documentaries.

Lin Zixuan feels that documentaries are not suitable for hype, what it needs is time precipitation.

In foreign countries, a documentary can take several years to complete, and photographers will wait a month or two to capture a great shot.

It's not just the images that are recorded, it's also the time.

It's a job that requires patience, and it's really immersed, and the technology and content are only superficial, but more importantly, the spiritual connotations conveyed in it.

"A Bite of China" has both technology and content, as well as the charm of traditional culture.

Good things will always have their own value, and the hype will appear impetuous, and may attract advertisers to embark on a successful model of commercialization.

However, when the second season is produced, it will inevitably be affected by commercialization.

Once the human heart is impetuous, it is difficult to make good works.

It sounds very contradictory, on the one hand, if you want documentaries to make money and take the commercial model, only by making money can you make the documentary industry develop.

On the other hand, they are worried that after making money, everyone is impetuous, and they are shoddy in order to make money.

If you think about it carefully, there is no contradiction at all, this situation can be seen everywhere in the country, and in the final analysis, at the same time as the rapid development of the economy, people's mentality has gone wrong.

There are fewer and fewer people who are willing to work in a down-to-earth manner, and more and more people are taking shortcuts, and the social atmosphere has changed.

Lin Zixuan is not reluctant to hype, but he just thinks it's better to go with the flow, as for how to deal with "A Bite of China", he has his own plan, which is to promote it abroad.

On the one hand, it recovers costs, and on the other hand, it promotes the food culture of Huaguo.

Lin Xiaoling is somewhat famous internationally, the quality of the documentary is good, food is a common language all over the world, as long as you participate in more film festivals, there will always be something to gain.

The festival is not only for awards, but also for the sale of films.

Lin Xiaoling will take "A Bite of China" to the Cannes Film Festival in late May.

Lin Zixuan also plans to take the high-level route, and the national propaganda department has key film and television projects to promote to the outside world every year, and these projects mainly play a role in promoting Chinese culture.

When a national leader visits a foreign country, he gives a small gift to the foreign leader and has a list of gifts.

Including tea, silk and porcelain and other small objects with national characteristics.

According to the regulations, gifts given by state leaders during foreign visits are not allowed to exceed 5,000 yuan, and gifts are limited to 3,000 yuan for foreign visits by leaders at the level of vice premiers and state councilors.

This list of gifts is also called the National Gift Reserve, and in order to replenish the reserve, the staff of the National Gift Division selects small gifts at low prices and good quality throughout the country every year.

"Little Snow's Big Adventure" made it to this list and became a must-have for leaders visiting the UK.

National marketing is the real high-end sales method.