?? 5pOw??? ^?? ?' 0y6??? A? M?5?? 6? H?bbo?0????}??? U?? In the promotion of "Little Snow's Adventure", Penguin Company fully cooperated and contributed a lot. Pen & Fun & Pavilion www.biquge.info

So far, Penguin has more than 90 million registered users in China, and is about to exceed 100 million, becoming the largest online instant messaging software company in China.

Even if you remove those who have empty numbers and don't use the Internet often, there are millions of active users online.

Moreover, these millions of users are mainly young people, which coincides with the audience of "Xiaoxue's Big Adventure".

In order to promote the movie, under the authorization of Good Dreams, Penguin launched a series of cartoon characters for young people based on the characters in the movie.

These cartoon characters can be used as avatars or as props.

The aim is to arouse the interest of netizens and set off a wizarding craze.

At the same time, the news of the release of "Xiaoxue's Great Adventure" has been hanging on the Penguin chat tool, and you can see it as long as you open the Penguin.

The company is looking for people to lead the rhythm in various active chat groups, discuss and promote the movie.

In Europe and the United States and other countries, film companies have begun to pay attention to online publicity.

The British film company has set up a separate website for "Xiaoxue's Big Adventure" for netizens to discuss the plot, and Lin Zixuan naturally will not ignore this part.

China has nearly 60 million Internet users, and as long as it can influence 5 percent of Internet users, it is 3 million.

Fifteen yuan for a movie ticket is a box office of 45 million.

This calculation is too general, but it illustrates the importance of online publicity, especially among young people.

The impact of the Internet on teenagers is very obvious, and even the phenomenon of Internet addiction has appeared, causing many parents to resist online games, feeling that their children are sick.

Internet addiction is not a phenomenon unique to China, it has long existed in Western countries.

In the mid-nineties of the last century, the psychiatric community in the United States did a lot of research work and concluded that Internet addiction is not a mental illness, but a psychological dependence behavior.

Just like drinking and smoking, it cannot be said that liking to drink is psychotic.

The people in China are quite worried about the problem of Internet addiction and treat it as a flood beast, which once caused heated discussions in the media, and everyone has different opinions and no conclusions.

Good Dream and Penguin are strategic partnerships, and Lin Zixuan is one of the shareholders of Penguin.

The two sides have been working together happily.

With the gradual passing of the Internet winter, Penguin has ushered in development opportunities, but also faces another equity change and financing problems.

In the last financing, a venture capital firm in Hong Kong invested US$1.2 million to acquire a 20% stake in Penguin.

The owner of that company is Li Zekai, the son of the richest man in Xiangjiang.

More than a year has passed, Li Zekai is ready to sell the shares of Penguin, on the one hand, the economy of Xiangjiang is sluggish, he needs capital turnover, and on the other hand, he is a short-term investment in Penguin.

Venture capital is a form of speculation.

They don't want to run a small company with a shrewd eye to invest in a small company with growth potential, and then sell their shares when the small company grows bigger.

Generally, venture capital firms wait until a small company goes public before selling shares.

Going public means making money, and it is their consistent practice for venture capitalists to make money and run away.

Li Zekai can't wait for Penguin to go public, he judges that it may take several years, and he has little confidence in Penguin's future development.

Although Penguin has a large user base, it has a single profit channel, which is a fatal injury.

At present, in order to survive the harsh winter, domestic Internet companies have turned to the game industry and act as an agent for foreign online games, and online games have become a new profit growth point for Internet companies.

It is no exaggeration to say that seven out of every ten Internet companies are making online games.

The rise of online games has led to the construction of Internet cafes, and Huaguo has entered the Internet café mode.

Based on various factors, Li Zekai made the decision to sell his shares in Penguin.

He offered $13 million, and the 20 percent stake he had acquired for $1.2 million had risen tenfold in a year and a half.

From a venture capital perspective, Li Zekai's investment was quite successful.

Shareholders of the company need to inform the shareholders in advance of the sale of shares, and other shareholders have the right of first refusal.

Penguin can also make a buyback to reclaim this part of the shares.

It's just that Mr. Ma has no extra funds to repurchase, 13 million US dollars is equivalent to 100 million yuan, and in the current period of Penguin's great development, Mr. Ma is powerless.

If shareholders are not willing to buy, Li Zekai will look for other buyers.

Lin Zixuan also did not have so much money in his hands.

He used the mortgage of the Dream Company to shoot "Xiaoxue's Big Adventure", and also invested his money in the construction of the Good Dream Cinema Line and the production of the "Infernal Affairs" trilogy.

It takes a year or two to get the funds back.

However, Lin Zixuan would not let go of this good opportunity, and he sent people to negotiate with Li Zekai's venture capital company to try to keep the price of the shares as low as possible and raise funds at the same time.

"Little Snow's Big Adventure" was released around the world, which led to the boom in book sales.

Movies are much more influential than books, and the readers of the novels are the guarantee of the box office of the films, and the moviegoers in turn promote the sales of the novels.

It is foreseeable that Lin Zixuan's royalty income will increase significantly in the future, especially foreign royalties.

January is the time for the settlement of royalties of foreign publishing houses, and this year his royalties reached 2 million US dollars, equivalent to 16 million yuan.

Combined with the domestic royalty income, it is close to 25 million yuan.

Shanshan Culture produced the third season of "The Voice of China", due to the frequent situation in the domestic pop music scene, this season's program is tepid, and the advertising revenue is average.

The company's earnings outlook for the year is not good, and it can only support fifteen million.

Other miscellaneous things got together, and it was not a problem for Lin Zixuan to come up with 50 million yuan.

He also has a lot of financing channels, it is easy to find a friend to borrow tens of millions, or use Shanshan culture as collateral to borrow from the bank, and the courtyard house he lives in is worth tens of millions.

But there is no need, when it comes to Lin Zixuan's position, he himself is a reliable credit guarantee.

After negotiating with Li Zekai's company, he lowered 20 percent of Penguin's shares to $12.6 million, and Lin Zixuan paid it off in two installments.

After signing the equity transfer agreement, he paid $6.3 million, and paid the balance and interest after half a year.

Under the premise that the performance of Good Dream Company is thriving, no one will think that Lin Zixuan can't take out money, and many people are willing to give money to Lin Zixuan and invest in Good Dream Company.

Lin Zixuan refused in order to ensure the purity of the company.

At this point, he owned 45% of the shares of Penguin, becoming the largest individual shareholder.