Seeing the invitation letter from the Good Dream Company, Mr. Ma had an idea. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the past, Penguin mostly sought high-tech or Internet companies for financing, not only to obtain funds, but also to find help in the Internet industry.

The advantage of this is that these companies understand how penguins operate and can help them grow quickly.

Mr. Ma would not think about financing a winery.

On the one hand, the winery does not understand the role of Penguin, and if you want to sell online, you can just find a few salesmen to use the Penguin number to chat with customers, and there is no need to invest in chat tools.

On the other hand, the distillery will not help Penguin in its long-term development.

Financing and mergers and acquisitions within the industry are mostly carried out between related enterprises, so as to play a complementary role.

Of course, there are also examples of companies engaged in real estate making money to enter the film and television industry, which belongs to the diversified development of enterprises.

Prior to this, Mr. Ma had never thought of finding a good dream company for financing, although the two sides cooperated, they were two industries that were not touched.

Penguin sent a system message to users according to the contract to promote Feng Xiaogang's "The Funeral of a Big Shot", and to be honest, the effect was very average, and it was better to advertise it in the newspaper.

It is said that the number of registered users reaches 1 million, but the number of users who are actually online will not exceed 100,000.

Some people may just register a penguin account to play, and lose it if they think it's not fun, and some forget the password and don't care.

In 99, the home network was not yet popular, and many people accessed the Internet through Internet cafes, which were highly mobile, and the effect of publicity could be imagined.

With an online chat software like this, the number of users cannot reach tens of millions, and it cannot show its influence.

This is one of the reasons why companies are reluctant to invest in or buy Penguin, and don't feel much value.

Mr. Ma valued Penguin at 3 million yuan, and negotiated acquisition plans with six local companies, including the Telecom Data Bureau in Pengcheng, which offered 600,000 yuan.

This was the highest bid among the six companies, but it was too far from Mr. Ma's expectations.

The five shareholders of Penguin Company invested a total of nearly 2 million yuan, and if 600,000 yuan were sold, they would lose a lot.

At this time, the bubble of the Internet industry has not burst, the stock prices of American Internet companies have been rising, and technology stocks are hot among investors, and the situation is very good.

Mr. Ma still has expectations for the future and doesn't want to sell it so cheaply.

The company could not be sold, so it could only continue to raise funds.

Mr. Ma originally planned to find foreign venture capital, and many domestic Internet companies were able to develop by getting venture capital from abroad, but he did not have a background of returnees and was not familiar with foreign investors.

He wasn't sure he would be able to convince investors to invest in Penguin.

Now he has one more choice, since Lin Zixuan is optimistic about this software, he may be able to get funds from Good Dream Company to tide over the difficulties.

Whether it's successful or not, there's never a harm in giving it a try.

After consulting with several shareholders of Penguin, he developed several sets of financing plans to ensure that he could get the funds without losing his voice in the company.

Lin Zixuan may have been successful in the film and television industry, but the Internet and film and television are two different concepts.

Interlacing is like a mountain, and it is most taboo for laymen to lead insiders, which is one of the reasons why they are reluctant to raise funds from other industries.

Mr. Ma plans to go to Beijing in late December to discuss with Lin Zixuan about taking a stake in Penguin.

At the same time, the Organizing Committee of the New Concept Essay Contest once again invited Lin Zixuan to be a judge of the competition.

With last year's experience, the organizing committee has done a good job of preparation, and issued a call for papers to the whole country one month in advance.

It is foreseeable that the scale and influence of this competition will be greater than that of the first one.

Lin Zixuan declined the invitation after thinking about it.

He will be very busy for the next period of time, the release of the company's films, and the book signing in the UK.

It's not that I really can't spare time, but I think it's enough to be a judge once, and if you go every year, there will be no freshness.

Moreover, he is now the vice chairman of the Beijing Writers Association, and if he is invited to be the director of the jury, he can also consider that if he is just a judge, it is not commensurate with his status as the vice chairman of the Writers Association.

Literary circles pay attention to individual qualifications and ranks.

The vice chairman of the Beijing Writers Association and a group of young writers served as judges together, which was a bit cheap.

The organizing committee of the New Concept Essay Contest understands this truth, and they just say hello to Lin Zixuan, after all, they were invited last year, and they are not invited this year, which may make Lin Zixuan misunderstand.

Lin Zixuan's qualifications for the position of director of the jury are enough, but age is a problem.

Only those who are over 50 years old and have held positions in the writers' association can be qualified.

They thanked Lin Zixuan for his contribution to the essay contest last year and hoped to cooperate in the future, which left room for improvement.

This is how to do things in China, all aspects must be taken into account, so as not to accidentally offend people.

Lin Zixuan knows something about this essay contest, because Han Han plans to participate in the contest again.

The publishing house is preparing to publish Han Han's novel next year, and they feel that if Han Han continues to participate in the competition and can still get the ranking, they will be able to stir up the topic of "genius young writer", thereby promoting the sales of the novel.

It's an actionable marketing strategy.

Anyway, there is no cost to participate in the New Concept Essay Contest, as long as there are two good essays.

Once Han Han got the ranking, the publishing house took advantage of the trend to launch the novel and vigorously promote it, and readers would buy it and read it just out of curiosity, wanting to see the latest works of genius young writers.

Lin Zixuan is not averse to propaganda methods, whether it is a movie or a book, it needs publicity, which is understandable.

Now is the era of eyeball economy, and the aroma of wine is also afraid of deep alleys, and no one will pay attention if it is not promoted.

But he is against excessive consumption, moderate propaganda is fine, excessive is not good.

Lin Zixuan was worried that Han Han would be confused by the image packaged by the publishing house, and the publishing house and the media said that he was a genius young writer, so he thought he was a genius writer.

Han Han may have a talent for writing, but genius is not only talented, but also requires continuous efforts.

This kind of hype may make him famous in a short period of time, but it will not help him well in the future.

As a newcomer, the royalty paid by the publishing house to Han Han's "Triple Gate" is 8%, and according to the price of 15 yuan for a book, if the sales volume reaches 500,000 copies, Han Han can get 600,000 yuan.

That's a lot of money for a high school student.

Lin Zixuan's "Little Snow's Great Adventure" currently has a royalty of 15% in China, and based on the calculation of 2 million copies a year, this series of books can bring him more than 5 million yuan a year.

In this era of great economic development, it is not difficult for writers to get rich. (To be continued.) )