When the bus arrived at St James's Park, it immediately attracted a lot of attention from fans and journalists, who rushed over to try to get up close and personal with the players.

The security personnel at the scene surrounded the crowd to protect the players and coaching staff members from entering the stadium, but even this could not stop the enthusiasm of the fans, and the reporters asked every player who got off the bus loudly, in short, the atmosphere was quite warm!

In this case, no one paid attention to the luxury convoy in which Xiao Feng and the club's top management were riding, and they got off the car from the parking lot on the other side and entered the stadium.

Xiao Feng did not go to the locker room to visit the players, but he had a clear understanding of the tradition of the dressing room in English football, and in order not to cause conflicts, he still went to the box in the main stand accompanied by Keegan and others.

The VIP rooms are nothing more than some decoration and soundproofing, and there are no luxury rooms with velvet carpets, and St James's Park is not at all comparable to Old Trafford and Stamford Bridge in this regard. Originally built in 1880, St James's Stadium is as old as the team, which means that it is a backward stadium that has not kept up with the modern state of football.

Xiao Feng already has plans to ask the construction team of Huaxia Construction Engineering to carry out a complete renovation of St. James's stadium after the end of next season, increase the number of existing seats to 68,000, replace ergonomic seats, increase the movable roof and other ancillary facilities, and build 200 ultra-luxury boxes!

The base cost of the entire project will not be less than 100 million US dollars, but it will be of great benefit to the club's attendance and ticket operation in the next three years. After all, Newcastle are the most popular Premier League club in the entire north of England, and as long as the team's results go up, there is no need to worry about attendance!

In the future, 'Jinghu Group' may even cooperate with 'Qianxin Group' to build a new sports city in Newcastle. In addition to the football stadium, there will be various commercial areas, with a total investment of more than £500 million!

Lin Jian is also one of the few people who have a clear understanding of the football industry in China, and his 'Jinzhou Qianxin' set an unbeaten record of 55 games in the domestic top league, and Qianxin Group has also entered the field of vision of the people across the country. Although later, with the continuous deterioration of the domestic football environment, Lin Jian sold 'Jinzhou Qianxin'. and faded out of football, but his love for football has never been extinguished.

The last time he was at the 'Dream Ranch', Xiao Feng and Lin Jian had reached a framework agreement on cooperation, and the two parties would jointly fund the construction of a new sports city in Newcastle and jointly develop a community of sports industry and commercial real estate.

At present, 'Jinghu Group' and 'Qianxin Group' have been looking for suitable new stadium locations in Newcastle's easily accessible areas through various hidden channels. When the new stadium is completed, St James's location in the most prosperous area of Newcastle city centre will be completely demolished and a further £500 million will be invested. Build a large-scale commercial city.

The construction of the new home and the development of the commercial city will have a total investment of no less than 500 million pounds, that is, only a wealthy consortium such as 'Jinghu Group' and 'Qianxin Group' can have the ability to play with ease.

It's just that these cooperation intentions are only the top secret of Xiao Feng and Lin Jian, and the outside world has no way of knowing.

…………

There are still more than an hour before the official start of the game, but more than eighty percent of the fans have already poured into the stadium, and the entire stands are a sea of black and white.

In international football. There are two teams that are famous for their black and white sword stripes, with Italy's Bianconeri being the most famous. Newcastle, on the other hand, also has a deep heritage.

Although Newcastle FC cannot be compared with the Bianconeri, thanks to the support of the majority of fans in Newcastle and even the north of England, this team is still a force to be reckoned with!

Xiao Feng hopes that through continuous investment, Newcastle will become a backbone of English football, so that a virtuous cycle can be achieved and profitability will not be a problem.

The experience of the rise of both Chelsea and Manchester City proves it. As long as there is enough financial support, a mid-range team is not without a chance to become a giant!

No matter from which point of view, Newcastle has a good foundation to become a giant in all aspects, except for 'the ancestors have never been wide'!

This is also one of the reasons why Xiao Feng picked Newcastle United among several alternative targets!

The atmosphere in the Premier League is quite lively. The neat and loud singing never stopped, echoing over the court, making Xiao Feng feel very comfortable.

Xiao Feng knows that if you want to understand a club's fans, you can see some clues from their songs, especially if the fans are willing to spontaneously compose a song for a certain player, it proves his high status in the hearts of the fans.

When Shearer was at St James' Stadium, the fans created the song "HeyyShearer" for him, and spent every weekend with Newcastle!

When the players start to warm up, the stadium becomes a day of ice and fire, with the home and away players being treated very differently, cheering and boosing.

Of course, it was Di Maria and Marcos Alonso who received the most cheers from the players, having played a mainstay in the last six league games.

Coach Shearer's appearance also won a lot of applause and cheers, and the fans still have a great affection for the super striker who has brought them many happy moments. Even though Shearer was the team's head coach and only picked up five points in eight league games, which ultimately led to relegation, the fans didn't put much of the blame on him.

In fact, the Newcastle United team in the 08/09 season is already in a terminally ill state, even if it is replaced by Sir Alex Ferguson, it is powerless, let alone Shearer, a rookie?

This time, Shearer entered the palace for the second time, and the performance of coaching Newcastle again was not bad, and the results of 2 wins, 2 draws and 2 losses can be regarded as being able to account for the past, after all, this season the team is equivalent to a big change. When the team's run-in period passes, there will be further improvements. The quality of the players is there.

In a sense, fans are far more tolerant than the market and capital, and they can often remember the joy that players and managers bring them, but they tend to ignore many other things.

At this point, the fans of the Chinese national team are even more so, it can be said that 'you have abused me thousands of times.' I treat you like my first love', sad and pitiful!

…………

At 16 o'clock in the afternoon local time in England, Newcastle's home match against Manchester United officially began, and it was already 24 o'clock in the evening Peking time!

Because it was the weekend, tens of millions of Chinese Premier League fans were still watching the game in front of the TV, which was also the highlight of the round.

Needless to say, Manchester United, the most successful club in the Premier League since its inception, has a huge following in China, even though they only finished seventh in the league last season under David Moyes'. This is the lowest record since the establishment of the Premier League! The fact that the Red Devils did not even qualify for the European arena really shook the entire football world.

This year, Manchester United brought in Dutch coach Louis van Gaal and invested £130 million in the transfer market, bringing in a number of good players, including Mata, which can be described as ambitious.

Newcastle, on the other hand, also invested more than 100 million pounds in transfer funds this summer, including 66 million pounds from Manchester United. Pocket the Argentine Angel Di Maria. And the key role played by Xiaobei in the transfer process is also talked about by the media, which has become a topic of concern in today's game.

In a word. There are quite a lot of topics on and off the field in this league, and there is no strong dialogue in this round, so this game has become the focus of the battle.

Sky TV broadcast the match to England, and the countries that can receive signals in the Asia-Pacific region are also broadcasting the match full of 'Chinese elements'!

This year, because of the strong demand of the fans, coupled with hints from the top of the Republic. Huaxia National Television has purchased the broadcast rights of the Premier League, which is also a blessing for the majority of fans.

So, on this night, tens of millions of fans waited in front of the TV, waiting for the game to start!

After the start of the game. Although Manchester United's strength has a slight advantage, Newcastle have relied on home advantage to take the initiative on the field, and Manchester United's counterattack is also quite threatening.

The Premier League game is characterized by fierce confrontation, fast pace of the game, and the close proximity of the fan stands, not only the fans on site are very excited, but even the TV audience is also hearty!

When the game entered a stalemate, the on-site director also began to turn the camera to the stands, whether it was the fans' waves, singing or the big people in the VIP box, they were all part of the game!

"Now the camera turns to the box area of St. James's Stadium, and I don't know if Keegan and Xiaobei will watch the game live today, among the Newcastle clubs, the entanglement between the two of them and Manchester United is the deepest!" Liu Jian of Huaxia TV introduced the relationship between Keegan, Xiaobei and Manchester United Club to the audience, and said with a smile: "This game is full of highlights both inside and outside the field!"

"Let's see, there is actually a very familiar face in the box, and this is also the first time Mr. Xiao Feng has come to St. James's Stadium to watch the game!" Liu Jian's partner Duan Xing quickly spotted Xiao Feng, who was talking and laughing with Xiaobei and Keegan, and pointed out in particular.

For Huaxia TV, in addition to some external factors, the introduction of Premier League broadcasting rights, Newcastle FC's Chinese elements are also a very important reason.

When Sun Hai, Li Gang and others were active in the Premier League, Manchester City and Everton instantly had millions of fans in China, and the ratings increased greatly.

Therefore, more and more Chinese fans regard Newcastle United as the home team this season, and as long as Newcastle games are broadcast, the ratings are still guaranteed.

After all, Newcastle now has top stars like Di Maria, and their style of play is relatively open, and whether it is head coach Shearer or club executives Keegan and Becky, they can attract the attention of fans.

But what made everyone feel slightly disappointed was that Xiao Feng, the owner of Huaxia, did not appear at St. James's Stadium once, and when he appeared today, even Liu Jian and Duan Xing were a little excited!

In fact, in addition to the broadcast commentators of Huaxia TV, commentators from England, Arabia, South Asia, Baodao and Xiangjiang also commented on Xiao Feng's appearance, and the on-site director also cleverly put the picture of Box 1 on the big screen at the scene.

For a long time, Newcastle fans have a little good impression and enough curiosity about the club's Huaxia owner, and now Xiao Feng watched the game live, which immediately attracted the cheers of the fans!

Although these cheers do not mean that Xiao Feng has been fully embraced by the fans, at least Xiao Feng's large transfer funds and measures to reduce the price of tickets have won the recognition of the fans!

Under Xiaobei's whispered prompt, Xiao Feng stood up and waved to the audience with a smile, which attracted even greater cheers and applause from the fans.

At this point, the game on the pitch becomes secondary, and the fans seem to be welcoming the generous owners of the club in this way.

Of course, after this short episode, everyone's attention quickly returned to the game, after all, the players are the only protagonists in the stadium!

Cheered on by the home fans, Newcastle United eventually beat the visiting Manchester United 2-1 to win their third league game, with Di Maria and Alonso living up to expectations with a goal each!

For the fans at the scene, the winning day is always so wonderful, even if the players have left the stadium, the singing in the stadium is still resounding!

That night, in Sky TV's Premier League special, the match between Newcastle and Manchester United also became the highlight, and the reporters also reported the news of Xiao Feng's appearance in the stadium box.

At the same time, the photos posted by Xiao Feng on the scarf also made fans excited, and the retweets, comments and likes all exceeded the million level in an instant, and Xiao Feng's popularity on the Internet can be seen!

Xiao Feng also paid a little attention to some comments on the Internet, and found that his appearance in the stadium to watch the game did not cause disgust among fans, which also reassured him a lot.

Xiao Feng didn't buy the club to be angry, if he was boycotted by the fans like Ashley, even if he could earn more money, Xiao Feng would not be happy.

It's a good thing that my first public appearance at St James' Field was quite a success! (To be continued......

PS: PS: 86 monthly passes, I hope to get 100 tomorrow!