Chapter 143: Online Store Crisis
In other words, with these five yuan, you have to send more red envelopes, otherwise you will be kicked by your girlfriend and daughter-in-law in minutes! This trick is ruthless enough! Wang Yan couldn't wait to scold: "No, okay? If you do this, you will become the enemy of the whole people, you have befriended a woman but offended all the male compatriots! ”
It's more than sin! Li Ming shook his head: "There are additional terms, those who participate in Girls' Day activities can buy coupons for women by themselves, and only women who register with their real names on the website." In this way, there is no problem of malicious consumption, even if he buys ten yuan of goods, he has the right to stuff red envelopes, and how much money is up to him when the time comes. ”
"Why bother? Just let the boy buy a gift and send it to the door! ”
Ge Gongzi's question is also Wang Yan's, Li Ming said patiently: "The goods that a boy gives 1,000 yuan are different from those who send 1,000 yuan of shopping coupons, and the consumption caused by it is at least 30% worse, and it is possible to double the difference." This is consumer psychology, brothers do a good job, I believe that this series of means will go out, will create a new consumption climax after the Spring Festival, and may even exceed the New Year's goods collection! ”
What's going on in this guy's head? Pan Xiaoying suddenly found that after getting married, Comrade Xiao Li has changed, becoming more confident, more mature, and more attractive as a man. Isn't it said that falling out of love hits people?
It seems that this man has not been hit at all, on the contrary, he has changed from a young hairy boy to a man who is quite an uncle, and has a more fatal attraction to women, like the lights of a summer night, and some women turn into moths!
Teacher Xiao Pan was completely attracted and couldn't help asking, "What consumer psychology have you studied?" ”
Hey! Li Ming didn't dare to fool Mr. Xiao Pan: "Foolishly, the village online store and Fenghua Investment signed a VAM agreement, if the consumption amount is less than 1.5 billion, it will be acquired by the other party, and there is no way to think of some tricks." ”
During this time, the rural online store received a lot of marketing plans, many of which were amazing, but compared with the mature marketing model on the "Officialdom Material Library", it still has immature weaknesses. In particular, those good marketing plans are aimed at long-term results, and are completely inconsistent with current needs.
In the past, the main commodities of the rural online store were agricultural and sideline products, but the commodities that the green ecological agriculture base could provide were limited. No matter who owns the rural online store in the future, the construction of the base cannot be ruined because of its own VAM agreement.
With the use of this series of marketing methods, the main products of the website will undergo qualitative changes, who has ever seen a woman send cereals and pork ribs? In order to meet the day of commodity transformation, Wang Yan has been busy for several months, calling his lover Lin Tong and signing admission agreements with hundreds of manufacturers.
After several years of precipitation and the hustle and bustle of the poisoned milk powder incident, the rural online store has completely become one of the five major online merchants in China, and even has a tendency to enter the top three. If you only look at the profitability of 05 years, the rural online store is close to the second place, but the shortcomings of the rural online store are also very prominent, that is, the single product is serious.
The sales of agricultural products and food products alone cannot reach the scale of VAM, and the best way is to expand the variety of goods. The most effective way to expand online products is to tap the potential of female consumers, and most of the marketing methods just now are aimed at female consumers.
Gao Fei, who was chewing pig's trotters in his mouth, gave a thumbs up full of oil, and said vaguely: "Profiteer! Out-and-out profiteer, I really doubt that such a profiteer as you can become an excellent regimental cadre? The sky has no eyes! ”
"Nonsense again! Li Ming's outstanding regimental cadres are expected to return! Pan Xiaoying will never allow anyone to discredit men, "You haven't seen the huge changes in the Autumn Equinox Village, if you see it, you will know what Li Ming and his village online store mean to the Autumn Equinox Village and even the ecological base." ”
Tut-tut! Gao Fei pursed his lips and swallowed the hoof tendons in his mouth: "I know, I know, it is the lifeline of the green ecological agriculture base, and there is no ecological base without a rural online store, you have said it many times, and your ears are calloused!" ”
Teacher Xiao Pan was so ashamed that he didn't even dare to look up at Li Ming! When he returned home, Teng Wenquan found that there were ten computers and five notebooks on display in this guy's private room: "I'll take it!" Haven't you ever seen such a tyrant as you, do you need so many computers for your online store? ”
"Isn't that you?" Li Ming hehe Zhile, "Since you are here, don't be idle, help watch the orders and logistics, now the volume of goods is too large, just keep an eye on it and don't make mistakes." But don't be so nervous, we're just supervising and you can play the game. ”
Gao Fei wanted to go to the guest room to rest, but was caught back by Pan Xiaoying: "Eating so much will gain weight if you lie down, the fattening pigs in the autumn equinox village are all eating, sleeping and eating, how good it is to play online for a while." ”
"Cut! Let me help him to say clearly, why hide it! ”
didn't expect her best friend to poke herself, Pan Xiaoying blushed shyly: "Nonsense again!" Go to sleep, no one will take care of you! ”
"Wow!" As soon as he got started, Gao Fei suddenly shouted, "What network speed?" That's an exaggeration, right? ”
Isn't that an exaggeration? Pan Xiaoying was quite proud: "In order to have a smooth network, Li Ming's villa is a dedicated line for Internet cafes, which is said to be 50 megabytes of bandwidth, and we will not get stuck when we all play large games." ”
"Yay? How do you feel that Xiaoying is very familiar with this place! Ge Gongzi opened a can of dark beer. On the side of the yin and yang strange qi, "Lonely men and widows are often together, you two won't ......"
"Get out!" A bag of pickled pepper chicken feet smashed on Ge Peng's head, Pan Xiaoying glanced at Li Ming, who was pretending to be calm, and suddenly felt a little lost, this guy is still that wood, "Are you talking about the gambling agreement of 1.5 billion for the whole year?" ”
If it is 1.5 billion yuan for the whole year, it is not a matter at all, and people will not be so stupid, Li Ming smiled bitterly: "It is 1.5 billion in half a year, and the capital flow must reach 1.5 billion before May 1!" Now the capital flow of rural online stores is only ......"
"Three hundred million!" Teng Wenquan, who was staring at the display of instant transactions and turnover, shouted, "Is it 300 million from New Year's Day to today?" ”
Finally over 300 million, this is a node, Li Ming took a deep breath: "It's 300 million from November to today, and that box shows the value of the gambling agreement, which always reminds me how long it is until I lose the rural online store." ”
"Huh? Only 300 million yuan in two months? Gao Fei was taken aback, "This is still the peak sales season between the two festivals, and the turnover in the three months after the New Year is basically scrapped, doesn't it mean ......?"
Needless to say, everyone saw the crisis of the rural online store, and Ge Gongzi rubbed his nose: "You too, there was a gambling agreement before, and now you have made such a show, are you really so short of money?" ”
Is it not just a lack of money? Li Ming smiled bitterly: "All the profits in November and December are used to upgrade the website, and so far the rural online store has invested more than 200 million yuan in software and hardware. ”
"The network economy is really a money-burning game!"
Several people exclaimed in unison, burning money must also be burned, and if you want to build a smooth enough online business platform, a huge investment is essential. If it weren't for his parents, Li Ming wouldn't have been able to afford an online mall, and no one would have invested money in a website that sold agricultural products.
Slanted a glance at Teng Wenquan Li Ming said: "This is still someone to help me bear the cost of Qianmo Express Company, the express company has invested more, it is said that it has exceeded one billion yuan." With such a scale of investment, if there is a phenomenon of eating and taking cards all over the country, how much money the company has will be collapsed! ”
"Ahem!" Teng Wenquan grimaced, "You don't have to point fingers at Sang and scold Huai, all the leaders who formulated the fine indicators at the beginning were dismissed, and some people were found to be greedy for ink, I don't think anyone will care about Qianmo Express in the future." ”
The popularity of the New Year's goods collection is beyond everyone's imagination, but the radiation effect and agglomeration effect brought by the New Year's goods collection are more obvious, and the manufacturers who settled in November and December have become the big winners. The most obvious is home appliance and mobile phone manufacturers, and the sales of home appliances and mobile phones in January are close to agricultural and sideline products.
At the moment when the turnover exceeded 300 million yuan, and the turnover of household appliances and mobile phones also exceeded that of agricultural and sideline products, Pan Xiaoying was excited: "Oh my God! The sales of home appliances and mobile phones have grown too strongly! ”
"This time is the peak season for home appliance sales," Teng Wenquan didn't look at the rural online store at all, this guy is playing CS, "There are home appliances in the countryside every day, to be honest, Li Ming is very timely to promote this home appliance, a TV is more than 100 cheaper than physical stores, the only difference is to look at after-sales." ”
Gao Fei yawned, but he was afraid of gaining weight and didn't dare to sleep: "After-sales shouldn't be a problem, right?" Now all household appliances are joint warranty, no matter who sells them, as long as you find local after-sales service. ”
"That's right! The rural online store also thinks so," Li Ming took out snacks from the cardboard box in the corner, startling a few people, "So when choosing a franchise company, they all choose a good reputation, and there are regulations that the corresponding sales will be deducted for each bad review, until the customer is satisfied after sale, and the rural online store will not bear the charge for the merchant." ”
Ge Gongzi no longer cares what Li Ming says: "Do you want to open a supermarket?" How can there be so much to eat? ”
"Haven't you heard of tasting? These are all mailed by major manufacturers for me to taste and taste," Li Ming patted his belly proudly, "I feel that I have gained a lot of weight recently, and I have eaten almost all the snacks sold in the rural online store, and the most are imported snacks, but those imported goods don't taste very good!" ”
This guy is still picky when he eats white food, and several people are speechless, and only Pan Xiaoying has no surprise. Now Mr. Pan's snacks are all imported, no need for Li Ming to say, every time he comes, he has to take away a big bag, anyway, this guy can't eat it and it's a waste.
After all, the goods sent for tasting do not have an access card for sale here, so they can only eat or eat. These imported snacks are all expensive, and Pan Xiaoying likes their taste very much, even more than Li Ming, and can always provide the most pertinent advice.
The moment the snack appeared, Gao Fei's mind had a momentary struggle, and that struggle was only between lightning and flint, and then the woman was dominated by her own mouth: "Oh mom! So much delicious food, don't sleep tonight, help you look at the store! ”
This article is from Reading Books Novel