The release of "Hero" is the most high-profile blockbuster event in the entertainment industry after the year. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

From the cover-up in the production process to the overwhelming publicity in the later stage, it has finally entered the cinema line in major cities and started the first round of public screenings.

After the premiere, the media gave their respective evaluations, with both praise and debate.

The controversy is focused on several aspects.

The first aspect is the plot of the movie, the focus is on what is a hero, whether an assassin can be defined as a hero, and whether what the protagonist does is considered a heroic act.

This is to say that the benevolent see the benevolent, the wise see the wise, and it also involves the concept of "the family and the country".

Some people think that if an assassin collects money to kill someone, he is not a hero, and if he kills to save someone, he is a hero, but if it is extended to the level of the king, the standard changes.

The question turned into whether killing the monarch could save the people of Limin.

If the king is a tyrant, killing the tyrant is a hero, and if the king can bring happiness to the people, the assassin who kills the king is not a hero, but going against the sky.

Is a monarch a tyrant or not, and how should it be defined?

To wage war, kill countless people, encroach on other countries, and unify the world, is this a tyrant or a wise king?

Everyone has different views, and the dialectical relationship between the family, the country and the world is worth considering.

This topic is discussed in the print media with more restraint, and the controversy on the Internet is relatively large.

Speaking of the ending of "Hero", whether the character played by Jiang Wen died aroused everyone's interest, this is an open-ended ending, and the audience interprets different content from it.

"We designed this ending to leave some thoughts, if you think he is not dead, then he is not dead, if you think he is dead, then he is dead, or it may not be that person at all, there is uncertainty, I personally hope that there is such a person alive, living in everyone's hearts. Feng Xiaogang explained to reporters.

Feng Xiaogang said this is also a kind of propaganda, and the open-ended ending is easy to cause controversy and create topics.

The second controversy is that "Hero" is a parody of "Crouching Tiger, Hidden Dragon".

Before the movie was released, everyone was just speculating, and after watching the movie, it was inevitable to compare "Crouching Tiger, Hidden Dragon".

The beautiful scenery, wonderful fights, music with national characteristics, and a slightly literary and artistic literary drama, the audience can see the shadow of "Crouching Tiger, Hidden Dragon".

Of course, "Hero" has a lot of its own characteristics, grand war scenes, and oriental narrative style, which are quite different from "Crouching Tiger, Hidden Dragon".

But the audience doesn't think so, they just think that there are similarities between the two movies.

At the end of the day, it's still preconceived.

With "Crouching Tiger, Hidden Dragon" in front, the audience sees the similarities and naturally thinks that this is imitation.

In the film industry, imitation has always existed, and it can also be called borrowing or paying homage, arranging similar story lines or using similar filming techniques in one's own films.

Thanking a certain film and director for inspiration at the end of the credits is not plagiarism.

Even if you remake it, it's no problem, it's called a remake, and you need to get the copyright of the remake.

"Hero" does borrow some ideas from "Crouching Tiger, Hidden Dragon", in fact, "Crouching Tiger, Hidden Dragon" also has the shadow of other martial arts films, which is not clear at all.

That's the difference between originality and innovation.

The first martial arts film is called original, and the later martial arts films are all innovations based on the first martial arts film.

"Crouching Tiger, Hidden Dragon" and "Hero" can be called literati martial arts films, transforming martial arts films from vendetta to inner emotions or rising to the level of family and country.

It is an improvement and development of Xiangjiang martial arts films, enriching the genre of martial arts films.

"It's a bit too much to say that imitation, I think it's a reference, it's normal to learn from this industry, for example, I made a Chinese New Year film, everyone went to make a Chinese New Year film, I can't say that they imitated me, I provided an idea, they borrowed this idea, that's it. Feng Xiaogang responded, ""Hero" has its own characteristics, it is an oriental martial arts story, and I hope the big guys will focus on the movie." ”

The third debate is whether this is Jiang Wen's film or Feng Xiaogang's movie.

Both of them are famous directors in the domestic entertainment industry, one is obsessed with literary films, and the other is good at commercial films.

The audience was divided into two factions, one supported Jiang Wen, and the other supported Feng Xiaogang.

This kind of argument is not meaningful, the movie is the result of the joint efforts of the two, but everyone's interest is quite high, and they always want to convince each other that the good dream company is behind the scenes.

It's a nice publicity stunt,

Propaganda is divided into breadth and depth, and breadth refers to the use of various methods to make a fuss known to everyone and has a wide scope.

But breadth alone is not enough, even if everyone knows it, there is no guarantee that everyone will watch the movie "Hero", and if the way of publicity is not right, it may also cause disgust among the people.

Depth means reaching out to people's hearts.

Everyone knows that there is such a thing as shallow propaganda, and if you are concerned about this matter, you should participate in it, this is deep-level propaganda, or to create a trend.

Film promotion is no longer as simple as pasting a poster, but a technical job, not only to make friends with major media, but also to be familiar with the psychology of the masses.

is like the argument between Feng Xiaogang and Jiang Wen, which is creating a topic.

There are many similar publicity reports, such as Jiang Wen, Chen Daoming and Wang Zhiwen stealing scenes on the set, true or false, mainly to attract the attention of the public.

As an actor, do your homework and perform seriously, no one can steal your play, everyone may have different opinions on the way of acting, just discuss it carefully, and whoever has a better performance effect will do what he says, it's that simple. Chen Daoming said.

The acting skills of the actors in "Hero" have been recognized by the audience, and the rivalry between Jiang Wen and Chen Daoming is particularly exciting.

They all have a kind of domineering, Chen Daoming is an outgoing king, Jiang Wen's domineering is a little ruffian, and there is a kind of scoundrel who is not afraid of heaven and earth.

Wang Zhiwen's domineering is more restrained, usually low-key, and explodes at a critical time.

Although there have been some negative reports, most of the media have given positive reviews.

Especially for those heavyweight media, the news media invited to the annual meeting of Good Dream Company have such thoughts.

Some media may adhere to their own purpose, but in today's marketization, there are fewer and fewer media that really insist on themselves, and increasing sales and creating benefits are the main theme.

Yu Ji is not a journalist, and his persistence in this regard is even weaker, and it has long become the norm to write advertorials with money.

Under the vigorous promotion of Good Dreams, "Hero" was released nationwide under the banner of "the first domestic commercial martial arts blockbuster", and audiences poured into the theater to get a sneak peek.

Domestic films have entered the blockbuster era.