December was a chilly month in the Yangtze River Delta region, but the Football Boom set off by the Club World Cup made the winter even warmer. Pen, fun, pavilion www. biquge。 info

After the opening match, the remaining four teams began to battle it out for two semi-final spots, with the tournament being played at four sold-out stadiums in Haizhou, Jinling and Jinshan.

In addition to the fans who watched the game on site left a deep impression on the world, the super high ratings also stunned sponsors and advertisers around the world.

In the previous Summer Olympics and Winter Olympics, people only saw China's enthusiasm for Olympic sports, but never thought that Chinese fans were obsessed with high-level professional football.

Through this year's Club World Cup, FIFA and its sponsors have clearly felt the huge potential and development space of the Chinese market, and have strengthened their determination to continue to place the Club World Cup in China.

In addition, there is also a certain consensus within FIFA to continue to place the 2030 World Cup in China, even if the 2022 World Cup will be held in Qatar in Asia.

For FIFA, as long as it can bring more economic benefits, the so-called bid principle is just a slogan.

In fact, under the current situation of the general downturn in the international economy, it is not a good task to hold a world competition, and many countries can be said to have changed their color.

Far from it, the 2016 Olympic Games in Rio, Brazil, are a huge hole, and the Brazilian government and local governments in Rio are heavily indebted to host the Olympics.

With this experience, many countries are actually very little enthusiastic about bidding for the 2030 World Cup, for fear of encountering a greater economic crisis.

Therefore, if China can host the World Cup, it will undoubtedly be good news for FIFA.

You must know that at present, only the oil-rich countries in the Middle East and China, which are not bad for money, and countries with huge market potential, such as China, can host the World Series without losing money, and even make a profit.

In the face of the special national conditions of the Chinese Empire, the laws of market economy admired by Europeans and Americans no longer worked, and could not be judged according to common sense at all.

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Four teams competed for the semi-finals, Xiao Feng was not idle, and when he returned to China, he became an ordinary member of the 'Ginkgo Foundation', running around welfare homes, schools, nursing homes and other places in Haizhou and surrounding provinces and cities.

Although the 'Ginkgo Foundation' provides hundreds of millions of donations to these public welfare organizations every year to help thousands of people, Xiao Feng still hopes to have an in-depth understanding of the lives of children and the elderly, and find more evidence for the future adjustment of the work direction of the 'Ginkgo Foundation'.

This time, Xiao Feng's condolence activities did not make a big splash, many people did not know that Xiao Feng appeared in the condolence team, even if one or two children occasionally recognized Xiao Feng, and when they sent out the message, it was already a few days later.

Every winter, the Ginkgo Foundation has the most activities, and the staff and volunteers of the Ginkgo Foundation wear uniform and appear in various places in need.

Welfare homes, nursing homes, schools for migrant workers' children, construction sites, etc., the 'Ginkgo Foundation' with the vest of 'Ginkgo biloba leaves' has become the most beautiful scenery every winter.

At present, the 'Ginkgo Foundation' has become a huge social welfare organization with 30 branches and more than 5,000 direct management personnel.

These 5,000 staff members need to spend 1 billion RMB per year on salaries and office expenses, which are paid separately by the 'Xiao family' and will not be confused with the accounts of the 'Ginkgo Foundation'.

The trust of the outside world in the 'Ginkgo Foundation' is not only its open and transparent financial policy, nor its enthusiasm for charity, but more because the operation of the foundation is purely to spend the funds on charity, and many charities use the funds to maintain the operation of the foundation will not be seen here!

It is precisely because of this that the 'Ginkgo Foundation' obviously has more credibility, more and more volunteers have joined it, and the operation of the foundation has become smoother.

After all, the Huaxia Empire is a vast and huge country, and the 'Ginkgo Foundation' has carried out quite a lot of projects, and the staff of the Foundation alone cannot do a good job.

For example, the 'Sunshine Milk Powder' project of the Ginkgo Foundation provides infant milk powder to 300,000 low-income families, which is a huge system project.

The screening, evaluation and subsequent changes to the 300,000 beneficiary families are extremely cumbersome, and the hundreds of staff members of the Ginkgo Foundation in various provinces alone cannot return to such a huge workload.

Fortunately, since its launch, Sunshine Milk Powder has received strong support from local governments, women's federations, health institutions and the media, and thousands of volunteers have joined it, which has finally made the project possible.

In the seven years since Jinghu Dairy launched its milk powder products, the Sunshine Milk Powder project has provided more than 1 million poor families with free milk powder for at least two years, reducing the burden on these families.

For this project alone, the 'Ginkgo Foundation' and the 'Xiao Family' have won numerous praises, after all, it has solved the practical difficulties of a large number of poor families!

Over the past 7 years, 'Jinghu Dairy' has provided a total of 25 million cans of 'Jinghu milk powder' on this project, with a market value of more than 8.5 billion RMB!

Throughout the history of China's economic development, there are only a handful of enterprises that can adhere to philanthropy for several years, and 'Jinghu Dairy' is just a microcosm of the large-scale charity of 'Jinghu Group'.

Since the establishment of the 'Ginkgo Foundation', the 'Jinghu Group' has provided the foundation with a total value of more than 20 billion RMB in materials and cash, and Xiao Feng and the 'Xiao family' have donated no less than 10 billion RMB, and Xiao Feng has also used his international influence to bring more than 3 billion US dollars to the 'Ginkgo Foundation'!

It can be said that in just seven years, the 'Ginkgo Foundation' has raised more than 50 billion RMB, helping millions of people.

Because of the open and transparent financial policy, the strict selection of donors, and the overt or implicit support of the imperial government, the 'Ginkgo Foundation' has replaced the Red Cross Society as the largest charity in China, which has also greatly promoted the formation of a charitable atmosphere in China.

Prior to this, entrepreneurs and celebrities who participated in philanthropy were often insinuated by the media and netizens, thinking that they were selling their reputations. After all, over the years, China has not yet formed a charitable atmosphere, and people's 'hatred of the rich' is still quite strong.

However, the actions of Xiao Feng and the 'Xiao family' changed people's established impressions, and even the rich and famous people in China actively joined in, and finally formed a virtuous circle in society.

In fact, philanthropy is the redistribution of social wealth, and only when civilization develops to a certain extent and people's consciousness is improved, will it be accepted by more and more people.

Even in ancient China, the landlords and squires were keen on building bridges and paving roads, revitalizing education and running schools, which certainly had the so-called 'blessing' and 'accumulating virtue and doing good' feudal thoughts, but 'Cangli really knew honor and disgrace' also played a key role.

Taking Xiao Feng as an example, if he was still the little white-collar worker who worked hard for Wan'er's salary of 8,000, he would naturally not be able to invest too much money in charity, at most he could participate in it as a volunteer and do what he could.

But today's Xiao Feng can naturally contribute in other ways, which in turn has led to the development of philanthropy in the entire Chinese Empire.

For Xiao Feng, the dividends received from the 'Jinghu Group' every year will not be less than 3 billion US dollars, and these funds are just a bunch of numbers on the account, which has no effect.

Instead of letting the money mold, it is better to use it to help more people, which may be able to make your heart more calm.

Affected by Xiao Feng, domestic super-rich and entertainment celebrities are also more enthusiastic about charity, and a good atmosphere has been formed!

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The news that Xiao Feng followed the staff of the 'Ginkgo Foundation' to the grassroots level inevitably spread, and many media tried their best to take pictures of Xiao Feng attending the event, but unfortunately Xiao Feng had temporarily stopped the activity.

However, these news still gave the media more inspiration, and they began to take stock of the 2018 Huaxia charity rankings, and the philanthropists in the corporate and entertainment circles, which is also something that audiences and readers like to see.

After a detailed and in-depth investigation, the media found that this year, all walks of life have realized that the investment in charity has been quite large, and a good atmosphere has been formed.

Needless to say, Xiao Feng and the 'Xiao family', as the number one philanthropist in the Chinese Empire, their investment is obvious to all, and what amazes the media and the public is that the various projects carried out by the 'Ginkgo Foundation' have achieved the expected results.

For example, the 'Ginkgo Foundation' launched the Chinese Outstanding Poor Students Study in the United States Assistance Program, and in the summer of 2018, more than 1,000 outstanding students went to study in the United States.

Regardless of how many of these students can return to China to serve their motherland after studying in the United States, this is also a good thing after all.

Thanks to the weak modern history, there is still a huge gap between the Chinese Empire and the world's advanced level in many fields, especially in Western medicine, electronic information industry, high-precision machinery, special metallurgy, aviation technology, and so on.

In order to solve this situation, only by sending more overseas students out can we change the situation of the empire's backward science and technology; Although these international students may not necessarily return to China to start a business or work, as long as one of them returns from school, they can increase the overall strength of the empire in the field of science and technology.

With the accumulation of time, the Chinese Empire will not only be a manufacturing power today, but will become a real manufacturing power, catching up with the status of the world's largest economy in the United States, which is just around the corner!

Projects such as "Sunshine Breakfast" and "Blood Cancer Project" initiated by the "Ginkgo Foundation" have also achieved quite successful results, helping many vulnerable groups in need.

In addition to investing more than 300 million US dollars in the 'Ginkgo Foundation', Xiao Ma has also launched many charity crowdfunding projects through the enterprises of Taobei Group, covering a wide range!

And Brother Xiaoma's Taobei Film and Television also brings together many big names in the entertainment industry, so that Brother Xiaoma can mobilize more power, and his investment in the charity list is second only to Xiao Feng, which has been widely praised.

On the other hand, although the assets of real estate tycoon Lin Jian have shrunk due to the downturn in the real estate market, his investment in philanthropy has not decreased at all.

Although the charity expenditure of 3 billion RMB is insignificant to Lin Jian's assets of more than 30 billion US dollars, it also fully reflects Lin Jian's support for philanthropy.

In fact, it is precisely because of the good image that Lin Jian has established in the minds of the Chinese people over the years, even if his baby son often has some out-of-character behavior, the media and the public can laugh at it, and he will not care too much!

In fact, the Chinese people are a tolerant and tolerant nation, as long as you do a good deed, many people will think of your good after many years, and automatically ignore that you have done inappropriate behavior.

Driven by the top rich, domestic entrepreneurs are also proud of charity, and they have always made big spending, setting off storms in China.

Since the corporate financiers are so keen on charity, entertainment stars will naturally not stay away, they frequently participate in various charity activities, and mobilize more fans to join them through their own influence.

Looking at the charity list listed by the media, all the characters with heads and faces are on the list and are talked about by people!

This is the progress of society and civilization!

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Xiao Feng, who finished his trip, returned to Haizhou and saw various situations in the field of charity in China this year in the media, and he was also very gratified.

After all, philanthropy is not something that can be done well by one person, even if Xiao Feng is rich and rivals the country, if there are no more people involved, the one-man show will not be good!

'Self-cultivation, family harmony, and peace in the world' is the supreme pursuit of every Chinese scholar, and in the case of unintentional involvement in domestic politics, philanthropy has become the best way for Xiao Feng to change the fate of more people.

Xiao Feng hopes that through the 'Ginkgo Foundation', more Chinese people's prejudice against philanthropy will be changed, more enterprises and individuals will be attracted to join it, and more people in need will be helped."

From the current point of view, Xiao Feng's efforts are not ineffective, the atmosphere of the whole society is forming, whether it is public opinion or the participation of netizens, it is showing a positive trend!

It can be said that now China's domestic philanthropy has been on the right track, and more people have formed an irresistible trend to participate in it, which may be the biggest achievement after the establishment of the 'Ginkgo Foundation'!

Xiao Feng is quite satisfied with this! (To be continued.) )