Feng Yuanjun showed a cynical appearance in front of those people in the Comprehensive Management Office, but after coming to Chen Qingdong's office, he immediately reined in, but became very stable, which also reassured Liu Quanbing a lot. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Chen Qingdong knew that Feng Yuanjun was a person who was arrogant, bold, and very conceited, so Chen Qingdong knew that for such a person, it was useless to try to win his heart by pouring him a glass of water, but he should deliberately take a high profile, suppress and suppress the attitude, and then use his real ability to make him feel admired for himself, so as to play a role.

After Feng Yuanjun "exchanged hands" with Chen Qingdong last time, he also knew that this young secretary was very methodical and not easy to match, so he was also a little afraid of Chen Qingdong, walked to Chen Qingdong's desk, and said respectfully: "Secretary Chen." ”

Chen Qingdong nodded slightly to Feng Yuanjun and said, "Sit down." ”

Since there was a chair opposite Chen Qingdong's desk, and now that there were two of them standing here, the chair directly opposite the desk must be for Liu Quanbing to sit on, so Feng Yuanjun moved another chair from the side and sat next to Liu Quanbing.

Chen Qingdong didn't have any greetings to Feng Yuanjun, and asked directly: "Just now I talked to Director Liu about the problem of Baihu Distillery, and Director Liu said the idea you discussed, and I want to hear you talk about the specific approach of this idea." ”

On their way to Chen Qingdong's office, Liu Quanbing had already told Feng Yuanjun that Chen Qingdong was going to ask him something, so after Chen Qingdong said this, Feng Yuanjun immediately replied: "Secretary Chen, the method that Director Liu said just now was recently discussed between me and Director Liu, but I had already thought of it before that. I think it's worth trying for the current situation at our White Lake Distillery......"

Chen Qingdong deliberately interrupted Feng Yuanjun's words and said: "Whether this method is feasible or not, I don't need you to explain more, I have already talked about this matter with Director Liu just now, now you can tell me if you have a specific plan to implement this method." ”

Feng Yuanjun's face flushed, and he immediately said, "Yes, Secretary Chen." I also have a plan to implement this method. However, the first thing to do is to clarify the attributes of the White Lake Distillery, that is, whether it is a state-owned enterprise or a private enterprise. Once the attributes are clear, the White Lake Distillery can really stabilize and then move on to the next step. ”

Speaking of this, Feng Yuanjun stopped, looked at Chen Qingdong, and waited for Chen Qingdong to speak.

Chen Qingdong picked up the teacup, took a sip, put down the teacup, and said: "You should assume that the attributes of the White Lake Distillery have now been determined, and then go on." ”

"Yes, Secretary Chen. Feng Yuanjun responded, and then continued: "The second step is to find a way to inject a large amount of money into the Baihu Distillery, as the so-called 'soldiers and horses have not moved, grain and grass first', with the current situation of the Baihu Distillery, if a large amount of money is not injected, then it is impossible to restart the Baihu Distillery." As Mr. Liu must have said just now, our strategy is to develop a few mid-range wine varieties, and then package them and bring them to the market. In fact, with the current level of technology and recipe of our White Lake Distillery, it is absolutely not a problem to develop a few varieties of mid-range wines! At the very least, it will not be worse than those well-known mid-range wines from other places on the market!"

"After developing a new variety, it's time for the third step, which is marketing. I have studied the liquor market after the founding of our country before, and found that in the mid-90s of the last century, China's liquor market reached a peak! At that time, especially a few brands in Shandong, such as Confucius Family Liquor, Confucian Banquet Liquor, Qinchi Liquor, Jingui and a large number of other brands, sprung up overnight and became well-known throughout the country. In 1996, the annual sales of Qinchi Liquor reached 950 million yuan, more than five times that of the previous year! In fact, Qinchi Distillery is not a big factory, nor does it have a long history, let alone a famous liquor. In fact, Qinchi Distillery is a small distillery in Linqu County, Weifang City, Shandong, which is not much better than our Baihu Distillery. At that time, why did such a small brand, which was around 1995 and few people in the country know about, suddenly emerge in 1996 and reached annual sales of nearly one billion, almost creating a myth?"

After saying this question, Feng Yuanjun stopped again.

Chen Qingdong had also studied the case of Qinchi Distillery, and of course he knew the reason for the sudden outbreak of Qinchi Distillery, but he didn't say it, but waited for Feng Yuanjun to continue.

After a pause, Feng Yuanjun continued: "The reason is actually very simple, that is, on November 8, 1995, at the CCTV advertising time bidding meeting held in Beijing Media Center, Ji Changkong, the director of Qinchi Distillery, who was not well-known, smashed 66.66 million yuan, and won the 5-second prime-time standard after the CCTV news broadcast in one fell swoop, becoming the 'bid king' of the year!" In the following year, with the strong ratings of CCTV, the name of Qinchi Distillery was also well known to the people of the whole country, which made Qinchi Distillery's sales soar in 1996, and it was also rated as 'China's Star Enterprise'!"

The same is true of the prescription that Chen Qingdong once prescribed to Baihu Distillery, and the reference is also the case of Qinchi Distillery, he didn't expect that this Feng Yuanjun would actually think of it with him, and the cases referred to were the same, which couldn't help but make Chen Qingdong feel a lot of pity for Feng Yuanjun.

At this moment, Chen Qingran had a strong premonition that Baihu Distillery was very likely to succeed in the hands of Liu Quanbing and Feng Yuanjun.

Feng Yuanjun continued to sketch the future of Baihu Distillery: "Secretary Chen, in fact, if you carefully analyze the development history of some famous distilleries in China, you will find that their development histories are strikingly similar, and they almost follow the same model. In this model, first of all, they have to have some good products, and these products just need to be good, and they don't have to be good at all. The most important point is to know how to market, and to put it more directly, it is to advertise to increase the visibility of the product and give the product a widely accepted influence. So, Secretary Chen, I think Baihu Distillery is also suitable for this model, if we can make some improvements on the basis of this model and combine with Baihu Distillery's own situation, then the hope of success is very, very great!"

After hearing Feng Yuanjun say this, Liu Quanbing also said excitedly: "Secretary Chen, I think the situation of Qinchi Distillery was similar to ours back then, when Ji Changkong came to Qinchi Distillery as the director, the situation of Qinchi Distillery was also very poor, and it was also on the verge of bankruptcy because of the inability to open the market! Later, Ji Changkong used this model to bring Qinchi Distillery back to life, and also brought it to a peak, then our Baihu Distillery will definitely be able to do it!"

Chen Qingdong smiled and said, "Director Liu, Yuan Jun, do you also want to spend a lot of money to advertise on CCTV like Qinchi Distillery?"

Feng Yuanjun said: "This is not, now that the times have changed, CCTV's advertising costs have been calculated in units of 100 million yuan, Baihu Distillery does not have that strength at all now, and should not have this ambition to go to CCTV to advertise, you can't do anything like a fat man in one bite." ”

"Then what do you want to do?" Chen Qingdong asked again.

Feng Yuanjun said: "I think Baihu Distillery can first accurately position the market, such as locking the market in Huaihai Province, or a few provinces near Huaihai Province, and then do a survey of these provinces to find a range with the best price, and then Baihu Distillery will launch two or three high-quality liquors in this range." Then, when advertising, it must be made accurately, so as to put on a dazzling coat for the White Lake Winery and be generally accepted by the people. If you have enough funds, you can also spend money to hire a popular star to advertise. After doing this, it is to spend money to buy advertising slots during the prime time of the satellite TV programs of these provincial TV stations, and put a lot of advertisements! I believe that by doing so, we will definitely be able to bring Baihu Winery to the top!"

After saying this, Feng Yuanjun looked at Chen Qingdong again and said earnestly: "Secretary Chen, I hope you can give us a chance!"

Liu Quanbing also looked at Chen Qingdong eagerly and said, "Yes, Secretary Chen, I hope you can give us a chance!"

Chen Qingdong did not express his position directly, but pondered for a moment before saying: "Some time ago, after the accident at the Baihu Distillery, I went to Secretary Xu of the county party committee to report this matter and make a review. ”

After listening to Chen Qingdong's words, Liu Quanbing and Feng Yuanjun glanced at each other, and then their faces showed unconcealed joy! They really didn't expect that Chen Qingdong would actually want to go with them! At the same time, they also knew that this dream, which made them very eager but also very worried that they would not have a chance to realize it, was very likely to be realized with Chen Qingdong's support!

Liu Quanbing finally couldn't help but say, "Secretary Chen, this is really good!"

Feng Yuanjun also said excitedly: "Secretary Chen, do you agree with us doing this?"

Chen Qingdong nodded slightly, and said: "I personally agree with your design, but such a big matter, whether it is determining the attributes or finding money to invest, is not something that I can say alone, and this matter still needs to be discussed by the town party committee and reported to the county." ”

Speaking of this, Chen Qing**ran changed the topic and said: "However, you can do some basic work according to your plan at present, and report to me at any time if there is any progress in the work!"

Liu Quanbing and Feng Yuanjun were very excited, they knew that although Chen Qingdong's words were very leeway, Chen Qingdong, as the secretary of the town party committee, already had at least eighty percent hope for what he had decided! This made both of them eager to try, and they couldn't wait to run back to the factory immediately to do the reform work, so that the Baihu Distillery could also show the same glory as the Qinchi Distillery back then!

"Yes, Secretary Chen, we will go back to work now, and report to you at any time if there is any progress!" Liu Quanbing said excitedly!