In 2011, the 'Mengyao Coffee Garden', which covers an area of 10,000 acres, bears fruit for the first time, but the total output is only about 100 tons, which is pitiful.

These 'Mengyao coffees' were made into gift boxes by Xiao Feng and given to the partners, customers, tourists, relatives, friends, classmates and colleagues of the Xiao family.

A total of 100,000 one-kilogram coffee beans were sent out in a year's time, with a total value of more than $10 million.

Although Xiao Feng was very confident in his coffee, he did not expect that these coffee beans would cause a wide range of influences, and the information fed back made Xiao Feng and Xu Mengyao have more expectations for the future of 'Mengyao Coffee Garden'.

Among the people who accepted the gifts, there were many gourmets like Fang Tianpu, as well as influential stars such as Teacher He, Nana, Sister Na, and Wang Wen, so 'Mengyao Coffee' began to become famous in the industry and among the general public, and many people heard of this kind of coffee that was praised by connoisseurs!

Since this summer, as the news of the bumper harvest of 'Mengyao Coffee Garden' has continued to come out from the official website of 'Jinghu Group' and Xiao Feng's scarf, everyone is looking forward to this year's new beans.

In the eyes of some senior coffee lovers and gourmets, 'Mengyao Coffee' is no worse than Blue Mountain Coffee and Cat Poop Coffee in terms of aroma and taste, and even surpasses it!

There are also many people who question the taste of 'Mengyao Coffee', after all, Huaxia has never been a traditional coffee producing area, and there has never been a top-notch coffee. It's just that the high-quality products of the 'Jinghu Group' and the praise of everyone have made it impossible for these opponents to raise a louder voice.

Of course, if 'Mengyao Coffee' can't maintain its original quality after it is launched on a large scale, these people will definitely be eager to jump out.

Xiao Feng has always ignored this kind of questioning, and in Xiao Feng's imagination, 'Mengyao Coffee' will conquer all consumers with delicious taste like other products of 'Jinghu Group'!

According to Qian Xiaojun, who is in charge of the production of the coffee garden, 500,000 coffee trees are basically bearing fruit, and the average yield is expected to reach about 2 kilograms, and the total output will reach 1 million kilograms, that is, 1,000 tons!

In the face of the huge coffee consumption market, the production capacity of 1,000 tons is just a drop in the ocean, but Xiao Feng is naturally not willing to act as a raw material supplier for large manufacturers, but to act as a producer of top coffee, which poses a new challenge to the 'Jinghu Group'.

In fact, it is actually very difficult for other companies to create new top brands in unfamiliar fields. However, for the 'Jinghu Group', this will not be too much of a problem!

First of all, after four years of operation, the impression of 'Jinghu Group's production of top-quality ingredients and delicacies has been quite deep in the minds of many consumers, so when 'Mengyao Coffee' is launched on a large scale, it is bound to attract a considerable number of old customers.

Secondly, in addition to super customers such as Wal-Mart and Xinxin Group, the partners of 'Jinghu Group' also have a large number of top restaurants, which are also big consumers of top coffee.

In addition, Xiao Feng has a high reputation in the financial and entertainment circles, and the 'Mengyao Coffee' endorsed by him and Xu Mengyao is bound to attract the favor of many fans and finally open up the situation.

Xiao Feng firmly believes that as long as consumers taste 'Mengyao Coffee', they will be deeply fascinated by the unique taste of 'Mengyao Coffee' just as they fall in love with other products of 'Jinghu Group'.

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In the interval between the filming of advertisements for 4 multinational companies, Xiao Feng and Xu Mengyao personally went into battle and shot a series of "Mengyao Coffee" advertisements, mainly to convey the concept of "high quality and uniqueness" to consumers!

Even if the output of 'Mengyao Coffee Garden' reaches the limit in the future, it is extremely small compared to the huge coffee consumption market in the world, and Xiao Feng does not expect to be able to occupy most of the market share, but only hopes to occupy a part of the high-end market.

From the perspective of natural conditions, 'Mengyao Coffee Garden' is located in a sunny and pollution-free high-altitude area, which is similar to Blue Mountain Coffee; However, Xiao Feng's killer feature is the 'Space Spirit Spring', which gives 'Mengyao Coffee' a unique and charming fragrance and forms a unique taste.

This is enough to make 'Mengyao Coffee' have a charm that other coffees can't match, which is also where Xiao Feng's confidence lies in the high-end market.

These days, the advertisements shot by Xiao Feng and Xu Mengyao have begun to be published in some top fashion magazines, and the happy family composed of billionaires and Harvard top students has given 'Mengyao Coffee' a unique aura.

In addition, Xiao Feng and his celebrity friends also began to promote this unique coffee that impressed them on the neck, and the Internet was very lively.

Overnight, 'Mengyao Coffee' opened up its popularity among young people and high-income groups with a lightning speed, which amazed many marketing experts.

There are even some management schools that put the marketing case of 'Mengyao Coffee' into the classroom afterwards, analyzing how to use self-media such as scarves to promote products in the Internet era?

In the past two years, as the business scale of 'Jinghu Group' has become larger and larger, many marketing cases have not only been deeply interpreted by the media, but also analyzed by some management schools, trying to find a way for the rise of a green organic food company.

However, even if every step of the 'Jinghu Group' is analyzed to the extreme, other companies cannot replicate the miracle of the 'Jinghu Group', because they do not have such a killer feature as 'Zizhu Space'.

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When the flight arrived over Yaozhou Airport, looking at the snow-capped Jade Dragon Snow Mountain and the blue sky outside the porthole, Prati had more expectations for the next trip!

Although he has been to Yaozhou many times, every time he sees the Jade Dragon Snow Mountain, he will give Prati a sense of amazement, this is the closest world to the sky.

Prati has decided that he will retire in the future and spend his old age in Ginkgo Village, enjoying the blue skies and white clouds, clear mountain springs, top ingredients, and unforgettable top wine and coffee!

Since receiving a batch of 'Mengyao Coffee' from Xiao Feng, Prati has not only drunk it herself, but also recommended it to her friends, family, and partners. Everyone's praise made Praty realize that the 'Mirror Lake Group' has produced another top-of-the-line product, and its market prospects are predictable.

Taking the most authentic 'Blue Mountain Coffee' as an example, its total annual output is only 1,000 tons, but more than 90% of it is monopolized by Dongying's consortium, and its share of the market is very small. At present, the vast majority of 'Blue Mountain coffee' in cafes around the world is just coffee beans from the Blue Mountains region, or even coffee beans from other parts of Cuba.

Prati, who has been dealing in high-end wine for a long time, knows that the demand for high-quality coffee in Europe and the United States is no less than that of high-quality red wine, which is an extremely large market.

In the past year, Prati has given 'Mengyao Coffee' to many coffee tasting experts, and has received extremely gratifying feedback.

No, when the 'Mengyao Coffee Garden' was about to be harvested, Prati rushed all the way to Yaozhou in order to win the distribution rights of 'Mengyao Coffee' in Western Europe. Having tasted the sweetness of 'Xiao's wine', Prati was even more determined to tie himself to the chariot of the 'Mirror Lake Group'.

Although Xiao Feng did not come to pick up the plane in person, the high-standard Audi A8L pick-up team still made Praty very satisfied, and the pride in the bones of the Gallic rooster is indelible even now.

This time when he came to Ginkgo Village, in addition to 'Mengyao Coffee', Puel's other purpose was to taste many top ingredients in 'Ginkgo Village' in the place of origin, no, he even brought his wife Selena with him, ready to enjoy the romantic world of two.

In fact, in major European cities such as Paris, many top restaurants have begun to use the top ingredients flown by the 'Mirror Lake Group', including steaks, salmon, mushrooms, fruits, vegetables, etc.

However, in Prati's view, although these ingredients have only left the place of origin for dozens of hours, and they are transported in the whole cold chain, they still lose some of their unique taste.

Prati, who used to stay in Ginkgo Village, thinks that this is due to the lack of mountain springs in Ginkgo Village, so he prefers to eat these top ingredients in Ginkgo Village, which in his opinion is a great pleasure in life!

When the pick-up convoy drove into the 'Ginkgo New Area', looking at the blue sky and white clouds and the snow-capped mountains close at hand, Prati suddenly drooled and looked forward to dinner in the evening!

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In fact, in addition to Prati, many partners of 'Jinghu Group' also came to Ginkgo Village one after another, after all, there are not many 'Mengyao coffee' of 1,000 tons, and if you don't actively compete for it, you won't have any share of yourself.

Many top restaurants don't even expect 'Mengyao Coffee' to make money, but just hope that 'Mengyao Coffee' can bring enough popularity to the restaurant and increase the sales of other products.

Xiao Feng, who was originally a little worried about the sales of 'Mengyao Coffee', quickly relieved when he saw the purchase contract flying like snowflakes.

Xiao Feng combined the selling price of the world's major well-known coffee beans, and then according to the product positioning of 'Mengyao Coffee', the wholesale price of one kilogram of 'Mengyao Coffee' per can is 168 US dollars, about RMB1000 yuan!

Such a selling price means that every ton of 'Mengyao Coffee' can bring Xiao Feng 1 million RMB, which is quite a huge amount! When the production capacity of 'Mengyao Coffee Garden' is increased to the extreme, perhaps it will become an amazing source of income for Xiao Feng's industry!

During the National Day period, 'Mengyao Coffee Garden' will open its doors to welcome customers, and at the same time, another special ingredient of 'Xiaojia Farm' will also be on the market at the same time, which will make this year's National Day holiday more attractive all day long.

Today, 'Jinghu Group' and even the Yaozhou Municipal Party Committee and Municipal Government have made all kinds of preparations and are waiting for the arrival of the National Day Golden Week! R1152