【Chapter 019】 Entrepreneurial Enthusiasm (Asking for a Monthly Pass!)
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Since the opening of the 'Ginkgo Biloba Specialties' online store for a week, it has been able to maintain a turnover of 3ooo-5ooo every day, which is a rare thing for such a newly opened souvenir shop.
However, Xiao Feng also knows that this situation will not last long, and the next 'ginkgo specialty' will usher in a low tide of sales.
Most of the customers who buy products now are tourists who have been to Ginkgo Village, and only they will pay attention to the official website of Jinghu Company and the Jinghu section of Tianya Forum, so that they can buy the goods of 'Ginkgo Biloba Specialties' at the first time.
When the enthusiasm of these tourists wears off, the business situation of the online store will definitely decline, and it will enter the embarrassing situation of few orders.
For this situation, Xiao Feng had already expected it, and gave Sun Qingmei a preventive injection in advance, so that they could make various preparations and countermeasures to meet the arrival of the low tide of sales.
Of course, Xiao Feng himself can also take care of it and solve all kinds of problems encountered in the operation of the online store, which loses his original intention of handing over the online store to the Women's Army.
Sun Qingmei attached great importance to Xiao Feng's warning, and after dinner that day, she summoned the members of the online store and held a meeting in the conference room of the online store.
"These girls are quite regular!" The boss Xiao Jun originally wanted to follow in to see the excitement, but was pushed out by his eldest sister Xiao Yueji, who was older than him, and said that it was 'a trade secret, please refuse to visit'.
Xiao Jun was deflated in front of many juniors, and his face was a little unbearable, sitting in the courtyard and muttering.
"I didn't expect that the eldest sister has just been working for a few days, and she even knows the 'trade secrets', and the women's army is really not to be underestimated!" Xiao Tao was overjoyed when he heard it next to him, and said with a smile: "Big brother, we also have to do a good job on the farm, otherwise we will have no status at home!"
In the past two days, in addition to dealing with various affairs of the online store, Sun Qingmei has also been gnawing on a thick tome of management and e-commerce books, turning into a strong woman. Xiao Tao had to take on the task of taking care of Tongtong and doing housework. If it weren't for my own wife to help me, I am afraid I would be anxious.
"They get their online store, we run our farm, let's see!" The second brother Xiao Jian took over the conversation and said: "In the past two days, the losers have gone to the old house at dawn to grade and pay for the mountain goods sent by the villagers, and they won't even go back to cook!"
"Lao Jiu, you are really. It's not enough to invite people from outside to manage it like Jinghu Company, you have to make these!" Xiao Jun was a little depressed, pointed at Xiao Feng and said, "In the future, we will go to the old mansion to mix rice, and the cooking will be handed over to you!"
The others responded and criticized Xiao Feng, agreeing that he should be held responsible. Cook more in the future to 'atone for your sins'!
"You guys, this is an excuse!" Xiao Feng pierced the true thoughts of these people at a glance, and said, "Isn't it just to get you more delicious food, no problem!"
During this period of time, Xiao Feng has been cooking frequently, using the top ingredients produced in the space to cook a lot of delicacies. Let the family enjoy the appetite at the same time, but also let their cooking skills improve by leaps and bounds.
The brothers talked and laughed in the courtyard, which made the old lady and the old lady feel very happy, since Xiao Feng came back, the old house has become more and more lively, and sometimes two tables have to be opened to sit down when eating.
For the elderly, what could be more satisfying than getting together as a family?
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Compared to the relaxed atmosphere in the courtyard, the conference room was a little depressing.
Except for Sun Qingmei, who studied in a junior college. In addition to seeing some of the world in Chuncheng, the others stayed in their hometown after graduating from junior high school to farm and do some small business, and Xiao Xiao and Yang Li, who had the highest education, only studied in high school.
Online stores are an emerging business model that no one has been exposed to, and it is not easy to find a solution before a crisis hits.
Sun Qingmei knows. Xiao Feng must have a set of countermeasures in his hands, but Sun Qingmei, as the manager of the 'Ginkgo Biloba Specialty', must be able to stabilize the morale of the army, and cannot follow Xiao Feng in everything.
Sun Qingmei knew it in her heart. Whether it is age, identity or status in the Xiao family, he is not as good as the eldest sister, second sister, sister-in-law, and second sister-in-law, and it is very difficult to sit in this position.
"Let's talk about how to take countermeasures before sales drop? Let's all figure it out together!" As the store manager, Sun Qingmei said.
"Tongtong's mother, you have seen the most of the world here, we all listen to you!" At this time, the eldest sister spoke, after all, she was the oldest present, and said: "We are all big bosses, you come up with ideas, we just do it!"
Xiao Yueji knows that the vast majority of people in online stores don't know much about sales, marketing and other things, and it is best not to be a layman to command an insider. Since Jiu'er handed over the position of store manager to the fourth brother and sister, as the eldest sister, she has to help maintain Sun Qingmei's status and ensure the normal operation of this team.
"Fourth sister-in-law, why don't we advertise on the website!" At this time, Xiao Xiao raised her hand and said.
"Advertising?!" Sun Qingmei fell into contemplation all of a sudden, and finally suddenly realized, patted her thigh, and said excitedly: "It's still Xiao Xiao's brain, let's spend some money on advertising, first rush up the sales of the online store, and then use word of mouth to stabilize the position!"
Many times, things will always be separated by a thin layer of gauze paper, and when you can't figure it out, you always feel clueless, and once you pierce it, it will not be so mysterious and complicated.
Soon, Sun Qingmei and others discussed how to use the advertising space of the website and the promotion strategy of the online store to deal with the possible decline in orders. In this process, only Sun Qingmei, Yang Li and Xiao Xiao had a clearer idea, and the others were confused.
However, Sun Qingmei hopes that everyone can participate, even if they listen to the sidelines, it can also show that 'Ginkgo Biloba Specialty' is a collective concept!
Sun Qingmei's decision made her sister and sister-in-law recognize her status as the store manager, and it also stimulated everyone's enthusiasm for learning, and since then, everyone at 'Ginkgo Biloba Specialties' has started the mode of 'self-taught', and slowly progressed from a rural woman to an expert in the field of online commerce.
A few years later, 'Ginkgo Biloba Specialty' has become the best Internet sales enterprise of agricultural products in China and even in the world, and these middle-aged women who have just gone to junior high school and high school have become leaders in the IT industry and have appeared on the front page of major media!
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In less than three days, Xiao Feng saw the advertisement of "Ginkgo Biloba Specialty" appear on the page of Laobao.com, and the advertising slogan of "From the Snow Mountain, Handmade Food" was also quite in place. Let Xiao Feng be impressed by this group of women's army. You must know that the cost of the banner advertising space on the Laobao webpage is 1o million a day, and Sun Qingmei actually smashed all the only more than 300,000 funds of 'Ginkgo Biloba Specialty' into it!
The big promotion strategy for the opening of the online store, as well as the promise of returning and exchanging goods for no reason within seven days, made Xiao Fengxian that once a woman's potential is stimulated, she is really much more courageous than a man.
Several big killers have taken a multi-pronged approach, and the orders for 'Ginkgo Biloba Specialties' have skyrocketed. Daily sales soon exceeded five figures, and the highest day even approached the 10,000 mark. This result was not only stunned by everyone in the online store, but even Xiao Feng was dumbfounded.
According to this trend, the sales volume of 'Ginkgo Biloba Specialty' in December may exceed 1oo thousand, and the sales profit will exceed 6o, while the online store will only pay 3o yuan for three days of advertising! 'Ginkgo Biloba Specialty' may recoup all the investment after one month of operation, and from January 2oo9, every commodity sold, after deducting costs, operating expenses and staff salaries, will be a net profit.
With such a good start, Ginkgo Biloba Specialties only needs to maintain sufficient exposure and maintain the quality of various products. You can continue to operate in a stable and local way.
In the face of this situation, Xiao Feng, a self-proclaimed Internet business elite, also has nothing to say, he underestimated the madness of women, and also underestimated the momentum of Internet commerce.
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The news that the Xiao family in Ginkgo Village is buying a large number of various mountain goods and bacon has been widely spread in Yuji Town and even the surrounding areas, and the villagers will naturally not miss this good opportunity to increase their income.
Dried mushrooms, smoked rabbits, air-dried pheasants, bacon, cured pork ribs and other mountain goods are available in almost every household, and there are generally very few large-scale purchases, and most of the restaurants in the city make their own zuò in order to save costs. The mountain goods in the mountain people's homes can only be digested by themselves.
Now that the Xiao family has purchased these mountain goods in cash, how can they not make the citizens excited?
Now, the Xiao family's women's army does not have to go to the village to buy door-to-door, and the villagers carry them on their shoulders and deliver all kinds of mountain goods to the door according to the requirements of the Xiao family.
Sun Qingmei and the others built a shed at the edge of the dam to screen and identify the various mountain goods sent by the villagers, and the eldest sister who served as the cashier paid cash on the spot.
The mountain goods received are different according to various grades. After weighing, it is packed with a vacuum packaging machine, and then put it into a special carton of 'Ginkgo Biloba Specialty' and can be put on the shelves for sale.
Now, when Ginkgo Biloba was first established, the various procedures were relatively rudimentary. Quality inspection, packaging and other processes are still based on empirical judgment, and there is also a lack of necessary mold and preservative inspection. Of course, with the exhibition of 'Ginkgo Biloba Specialty', this situation will also change, after all, if you want to do business for a long time, strict quality control is a crucial link.
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The rapid development of 'Ginkgo Biloba Specialty' deeply stimulated Xiao Feng's brothers, and they changed their laziness in the past period and put more time and energy into the construction of Xiao's farm. Xiao Jun and others soaked in the farm almost every day, checking and filling in the gaps in the farm's infrastructure, and organizing people to fertilize the fruit trees that were growing well, pruning branches and leaves, and so on.
At the same time, they also actively invited technical personnel from the Institute of Agricultural Sciences to provide technical guidance and training, and strive to improve their own planting and breeding technology, pest control technology and veterinary knowledge.
Xiao Feng is naturally quite satisfied with this situation, and even he himself has been infected and joined in, and he is no longer watching movies and reading novels all day long.
As the year 2oo9 is approaching, the entrepreneurial enthusiasm of the Xiao family has also affected the villagers of Ginkgo Village, and everyone has begun to think about some new projects, preparing for the official opening of the Jinghu Scenic Area during the Spring Festival!
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