Back at the company, Lin Zixuan and Feng Xiaogang discussed the promotion of "See You or Leave". Pen % fun % Pavilion www.biquge.info

This film, like last year's "Party A and Party B", is scheduled to be released on December 25, but this year they can't be as passive as last year, and they must take the initiative in publicity.

The audience has watched Hollywood blockbusters for a year, and their vision is high, and if they don't come up with some new tricks, they won't necessarily buy it.

Besides, there was no competition last year, but this year is different, and there is an action movie in Xiangjiang that is also coming for the Chinese New Year.

Under some coordination, Huaying Company made adjustments to the screening time, and "See You or Leave" was on New Year's Day, and Xiangjiang's action movies were placed around the Spring Festival to avoid a direct collision between the two films.

But the impact is still inevitable.

The release time of the two films is only about a month apart, think about it, if the audience knew that there would be a thrilling Xiangjiang action movie released next, would they still pay to watch a comedy without big scenes?

This is the current situation faced by domestic films, and the choice of which movie is in the hands of the audience.

Compared with other domestic films, "See You or Leave" is already quite lucky.

This year, because of the introduction of Hollywood blockbusters, the living space of domestic films was seriously squeezed, and at least 70 domestic films failed to enter theaters for distribution, accounting for half of the annual output of domestic films.

The best schedules are given to Hollywood blockbusters and main theme movies, and domestic films have obvious disadvantages in publicity and marketing.

In this way, ten imported blockbusters easily occupied most of the Chinese film market.

An era of cutthroat competition has arrived.

In the past, the director and actors finished filming the movie, there was no publicity task, and the box office relied on the audience's word-of-mouth.

Not now, in order to let more people know about "See You or Leave", for the sake of box office results, the only way to use various means to promote and attract the audience into the cinema.

"We tentatively plan to run eight cities, each city for two to three days, and the activities include audience meetings and interviews with local media, if other cities are interested in invitation, they can also be arranged temporarily. Lin Zixuan confessed, "When the time comes, you will be free to say anything, just remember one thing, and praise our movies for being good." ”

This kind of event is usually arranged by a local film company.

The company will send someone to contact first to get the activity process done, and the activities arranged will vary greatly depending on the general environment in different places.

For example, in the three northeastern provinces, the organizer may arrange for Feng Xiaogang and the actors to visit the laid-off workers, which is a very real problem, and when it comes to the cities in the south, it will be more entertaining.

To be honest, there are not many topics to hype up in the drama "See You or Leave".

If you hype up the scandal of the hero and heroine, Ge You will definitely disagree, it is to destroy the harmony and stability of other families.

So I can only start with the movie, talk about some interesting things about acting and experience in the United States, and so on.

This wave of propaganda activities will start on December 17 and will take more than half a month from north to south, striving to arouse repercussions in major cities across the country and build momentum.

"Now it's all a market economy, we have to do what the market needs, and the way the film industry plays will change in the future. Feng Xiaogang said with emotion, "Those who can do things are better than those who can make trouble, if this kind of propaganda and hype becomes popular, the circle will be lively, and they will be busy fighting all day long." ”

Feng Xiao has just finished the later stage of "See You or Leave", and it will be screened in a small area internally, and everyone generally thinks it is good.

The movie puts the background of the story in Los Angeles, which immediately raises the level of the film, which does not mean that Los Angeles is better than Beijing, but it can bring freshness to domestic audiences.

This is the first time that a domestic film has been shot abroad, and it is a good publicity stunt.

Although the story of "See You or Leave" is mainly ridiculed, most of the objects of ridicule this time are Americans, and they also have a bit of homesickness for overseas travelers.

The theme is positive, the content is light and humorous, and the shooting technique is more mature than "Party A and Party B".

Of course, after the release, there will definitely be film critics who criticize the movie for being cheesy, having no connotation, etc., Feng Xiaogang is used to it.

The first success is luck, the second success is strength, as long as "See You or Leave" achieves a high box office, Feng Xiaogang can be regarded as a figure in the circle of domestic film directors.

Some directors use awards to prove themselves, and some directors use the box office to prove themselves.

"In the future, publicity and hype will be the trend, and the current audience is not what it used to be, he can only watch what you shoot, and those literary film directors are so spoiled, thinking that the audience can only watch the films they make. Lin Zixuan said in a deep voice, "The audience has a lot of choices, if they don't think it's good-looking, they won't spend money to buy tickets." ”

Domestic audiences have changed from passively watching movies to actively choosing movies, which is the change in the market.

If the director can't adapt to this change and can't make a movie that the audience likes to watch, he will be ruthlessly eliminated by the market.

Lin Xiaoling's script has been deleted and changed several times, and finally won the approval of Zheng Dongtian and can enter the preparation stage of the film.

In fact, Zheng Dongtian helped her make a lot of revisions, Lin Xiaoling is still young, and she can't have a good grasp of the role of the old lady in the script, which requires rich life experience.

Next, Xiaoling chose her own shooting team among the students at the school.

Photographers, gaffers, sound recorders, artists, prop masters, and makeup artists are all indispensable, and a total of ten people were selected to form a simple film crew.

As a director, Lin Xiaoling's first step is to survey the exterior location, that is, the courtyard where Lin Zixuan is located.

It's easy to pick two houses in the quadrangle, it's empty anyway.

Under the command of Lin Xiaoling, a group of people started to work, although they are all students, but after all, they have studied in the film academy, have received a systematic education, and they have a good way to do things.

They added a lot of life to the courtyard.

Xu Jinglei will also come over to help after filming, in the crew of "Crouching Tiger, Hidden Dragon", the filming is not smooth, and once the performance is not good, she will be blamed by Chen Daoming.

At this time, Yu Feihong would come over to comfort her, and tell her what was wrong and how to improve.

Chen Daoming and Yu Feihong are strict and gentle, but they cooperate very tacitly.

On this day, Xu Jinglei sat in a house in the courtyard, which was the room rented by the girl in the script, and the overall layout was not yet completed, but there was a set of tools for painting.

Through the window, she saw Lin Zixuan sitting outside with her daughter in her arms, and the afterglow of the setting sun was shining on Lin Zixuan's body.

Xu Jinglei picked up the paintbrush beside her and drew on a blank piece of paper.

In a few moments, a sketch was complete.

She looked at it and felt quite satisfied, so she signed the word "Lao Xu" in the lower right corner of the sketch. (To be continued.) )