Feng Xiaogang said this not without purpose, piracy does have a great impact on the box office of the movie. Pen "Fun" Pavilion www.biquge.info

If it is a main theme movie like "Life and Death Choice", there will be fewer pirated copies, and the films of private film and television companies are basically in a state of no one cares.

The company could only find a way to make a fake version and release it to confuse the public.

There are also Ge You and Guan Zhilin in the fake version, which looks good, but most of the plots are pieced together from other film and television dramas, and there are even ghosts, which can be described as shoddy.

This is something that a group of people in the company spoofed up, and it was put on the market a month ago, saying that it was an internal candid version.

Feng Xiaogang's Chinese New Year film is so popular that pirates don't care about the truth or falsity in order to make money, anyway, someone will always pay for it.

Ordinary people bought CDs and went home to watch Ge You's comedy to relax, but they didn't expect a grimace to suddenly appear, and they would definitely scold unscrupulous pirates and lose trust in pirates.

Even if the real pirated version of the film comes out later, they will wonder if it is fake.

It is unknown how effective this will be, but it is the best way that Good Dreams can think of.

As long as there are fewer people buying pirated discs, there will be more audiences entering the theater.

Judging from the domestic situation, film and television companies do not have many means to prevent piracy, and the results are not satisfactory, if they cannot make up their minds to crack down on piracy at the national level, then they can only allow piracy to run rampant.

This is not a problem that one person or one company can solve.

The reporter also asked about the cooperation between Feng Xiaogang and Ge You, and the model of Feng's New Year film is "Ge You who fights with iron, and the heroine who runs water".

"Over the years, we have also been changing the combination, and it is not my need to use Geyou, but the needs of the people. Feng Xiaogang replied, "Art should serve the public, and the people need Ge You, so I will use Ge You to shoot." In the future, I will strive for more opportunities to work with Ge You and make more Chinese New Year films. ”

The premiere of the film was an extremely success.

The next day, major newspapers reported on it, and the praise continued, and the publicity effect brought by the star was highlighted.

When so many stars say that this movie is good, even if the movie is very scummy, there will be audiences who will go to the theater to see what it is.

"The Funeral of the Big Names" will be screened in eight cinemas in Beijing for the first time, and the date will be January 3 next year, and then the second round of screenings will be held in other theaters.

This was done for hunger marketing, so that audiences could only watch the film in eight movie theaters, creating a situation where tickets were hard to find.

It can be said that in order to promote this film, all the means that can be used have been used.

This is the largest advertising investment, the largest publicity density, the largest scale and momentum of a film operation in the history of domestic films.

"I kind of figured it out, the current movie is a life-threatening propaganda package, you make a film with 20 million and spend 5 million on publicity, no matter how much it is, it doesn't feel worth it, but the problem is that if you are not willing to spend 20 million on publicity, you will definitely not get 80 million box office. Looking at the report in the newspaper, Feng Xiaogang sighed.

"The production cost and publicity cost of Hollywood movies can reach three to one, or even two to one, that is, we are willing to spend money on publicity, and we must change our concept in this regard, and commercial films will not cost money. Lin Zixuan agreed.

"Lao Ba taught us a lesson this time, I held a publicity meeting with the staff of Columbia Pictures, and the publicity plan formulated by them was well-organized and efficient, and I made more than a dozen movie posters alone, and also shot a promotional film, which was completely in accordance with the promotional specifications of Hollywood blockbusters, which was particularly professional. Feng Xiaogang recounted.

"The next publicity is going to be hard Brother Feng. Lin Zixuan confessed.

The film is about to be released nationwide, and Feng Xiaogang and Ge You and other actors are going to major cities in China to promote and meet the audience.

"It's like this every time the movie is released, I'm used to it. Okay, you go to the UK to get busy, don't worry about things in the company, everyone's response to this film is very good, and the box office can't be wrong. Feng Xiaogang said confidently.

Lin Zixuan is going to the United Kingdom to participate in the book signing, which will take about a week and will not be back until the end of the month.

Mu Shanshan was busy with the production of the "Voice of China" program and couldn't accompany him abroad.

The finals of the last episode of the show are broadcast live, and a lot of preparation needs to be done to avoid accidents.

With the broadcast of the show, the ratings of this talent show gradually climbed, ranking in the forefront of variety shows in the same period in the country, only slightly lower than the program of Huaguo TV.

The knockout round of the cadets was extremely cruel, and the audience who watched it was worried.

Each student has a tragic story, telling the process of chasing their dreams, the changes in their families, the experience of drifting north, living in a moldy basement, being despised by others, being sick and no one cares, and starving.

Some viewers sympathized with the plight of these people, and some felt that a good singing contest had become a miserable contest.

But in any case, the resident singers who participated in the competition successfully attracted the attention of the audience, had a group of their own fans, were interviewed by reporters, and enjoyed the treatment of fame.

At the same time, there were quite a few problems.

Some students suddenly became famous, became psychologically impetuous, felt that they were amazing, disobeyed the arrangements of the program team, played big names, scolded other students, drank and made trouble, etc.

They brought the bad habits they had developed in the bar to the show.

This kind of person may have a certain talent in singing, but his personality and psychological quality are not good, and it is difficult to become a climate.

After the warning was invalid, the program team decisively made the decision to disqualify the students from the competition.

The show "Voice of China" provides them with a stage to show themselves, and also puts them in the spotlight, where their strengths and weaknesses will be magnified.

After leaving the show, how to go depends on their own efforts.

Seeing the increasing influence of the show, Zhejiang Satellite TV put forward a request to put the scene of the finals in Hangzhou.

They gave two reasons, one is the limitation of the live streaming technology, and the advertiser's request.

In fact, Zhejiang Provincial Satellite TV's TV programs are broadcast through satellites, and it is no problem to broadcast live from a distance, they want to host the final finals and earn advertising fees.

As long as the finals are put in Hangzhou, the TV station can add a large number of advertisements on the spot, and the advertising revenue is estimated to be tens of millions.

Mu Shanshan negotiated with Zhejiang Provincial Satellite TV and agreed to put the finals in Hangzhou, but the price of the broadcast would increase.

The two sides reached an agreement on revenue, and Zhejiang Satellite TV also took the opportunity to install a host of its own station and Mu Shanshan to host together.

Mu Shanshan doesn't care about this, the second season of "The Voice of China" next year may not necessarily cooperate with Zhejiang Satellite TV, and then the auction mode will be adopted, and whichever satellite TV has a high bid will broadcast it.

This is the benefit of producing your own show, and the initiative is in Mu Shanshan's hands. (To be continued.) )