Sanya is not on the list of cities that the crew of "Hero" is on the tour promotion, but because of the annual meeting of the Good Dream Company, Feng Xiaogang pulled the crew over. Pen ~ fun ~ pavilion www.biquge.info

Work and vacation are the right thing.

The crew held a press conference at the hotel and answered various questions one by one.

The domestic release schedule of "Hero" is placed after the Lantern Festival, on the one hand, it is to stagger with "Xiaoxue's Great Adventure", and on the other hand, it is also necessary to give other film and television companies opportunities.

"Xiaoxue's Great Adventure" was released for a month and a half, and the box office exceeded more than 180 million.

Although due to the impact of several comedy New Year movies, the film schedule of the theater chain has been greatly reduced, but there is still a chance to hit the box office of 200 million during the Chinese New Year.

Besides, Huaying Group can't be too biased in scheduling films, the Chinese New Year and Spring Festival files have always been fiercely contested by various film and television companies, and Huaying itself also has films released.

In this way, the schedule of "Hero" can only be placed from March to May.

Feng Xiaogang attaches great importance to this film, and has been leading the crew to run publicity, among these well-known directors in China, he knows the most about commercial operations and knows the importance of publicity.

Publicity is an important marketing method to attract audience popularity, stimulate film consumption, and occupy the film market

Film promotion is divided into passive propaganda and active publicity.

Passive propaganda refers to the media's interest in a certain factor in the film production process, and the active promotion of the film is a spontaneous behavior of the media.

Active publicity refers to the publicity carried out by film companies in order to attract market attention and stimulate consumption.

Active publicity is accounting for an increasing proportion of film marketing, and film and television companies are beginning to take the initiative.

This is an era of eyeball economy, and the concept of "wine is not afraid of deep alleys" is outdated.

The lives of ordinary people are covered by overwhelming advertising.

Whether it's watching TV at home or going out to take the subway, advertisements can be seen everywhere, and businesses imprint products in the minds of consumers through dazzling advertisements.

Since movies are a commodity, publicity is indispensable.

The audience's aesthetic interest is not only reflected in whether the plot is attractive, whether there are movie stars they admire, and whether the picture modeling is aesthetic, but also affected by external forces such as advertising and word-of-mouth.

Publicity is an important means to get a high box office.

Even if the quality of the film is mediocre, it can be a box office success if it is properly promoted.

The film's main creators traveled around the country to participate in audience meetings, promotion activities at film festivals, press conferences and grand premieres, all of which were promotional means.

The selling point of the movie is the core of the publicity.

"Hero" has a lot of selling points, and the combination of stars and famous directors is quite attractive.

The influence of these actors in China is undoubted, but there is one point, neither Jiang Wen nor Chen Daoming are the kind of actors with strong box office appeal.

Especially for young audiences, they prefer Cheng Long or Zhou Xingzhi in Xiangjiang.

This needs publicity to make up for it, to shorten the distance between the actors and the audience, and to make "Hero" a trend.

Why should viewers watch Heroes?

The selling point is on the first domestic commercial blockbuster, constantly emphasizing the difference with "Crouching Tiger, Hidden Dragon", "Crouching Tiger, Hidden Dragon" is filmed for Westerners, and "Hero" is filmed for ourselves.

Let the domestic audience have a sense of satisfaction and feel that they are valued.

It's the same as selling something in a store, treating the customer as God, and the customer will be willing to pay for it.

At the end of the day, propaganda is about studying the psychology of consumers.

"I myself like martial arts novels very much, I like to watch martial arts movies, and it is a long-term wish of mine to make martial arts films, and now I have this opportunity to complete such a domestic film with so many excellent actors and experienced behind-the-scenes staff, I feel very satisfied." Feng Xiaogang said.

At the end of the press conference, Feng Xiaogang breathed a sigh of relief, there was nothing new in the interview, mainly due to psychological pressure.

His pressure comes from the box office, as a commercial film director, the high box office is what he is proud of, and he can proudly say that the films I made have never lost money.

"Hero" invested 150 million yuan and is Feng Xiaogang's first martial arts film.

There is no way to implant advertisements in martial arts films, and the box office has become the main way to recover investment, although the market expectations are good, he still can't rest assured.

"The next one is to make a Chinese New Year movie, it's enough to toss once." Feng Xiaogang complained.

That being said, if there is still a chance to shoot a big production in the future, he will definitely not give up.

"Director Feng, don't worry, we can't lose, the North American film market still has demand for martial arts films, and they are very interested in the sequels of "Hero" and "Crouching Tiger, Hidden Dragon". Yu Dong said, "But they still want to have a certain degree of dominance, especially in the selection of directors and actors." ”

Yu Dong came back from the United States and talked about the situation in Hollywood.

"Crouching Tiger, Hidden Dragon" successfully introduced the genre of martial arts films into the mainstream theaters in North America, and most of Xiangjiang's martial arts films were introduced to the United States through videotapes in the past, which was too niche.

Li Yu opened a door, and the audience in North America felt that martial arts films were also good, and they wanted to watch more similar films, which formed a market demand.

In particular, the sequel to "Crouching Tiger, Hidden Dragon" is considered by Hollywood studios to have a high chance of success, provided that Lee continues to direct.

"If Li Yu has a schedule, it's no problem, you can talk to them." Lin Zixuan decided.

"They are still waiting to see the investment in the follow-up film of "Little Snow's Big Adventure", and it is estimated that they will not have a clear result until the second part is released." Yu Dong judged.

This is understandable, the success of a movie does not mean that the sequel can also be successful, they want to see it.

Lin Zixuan mentioned the construction of a theme park in Sanya, which is a multi-billion investment.

If this project is to be carried out, Good Dream needs to make a large-scale financing.

As a private film and television company, Good Dream has the following financing channels.

The introduction of co-production films by other film companies and the adoption of a co-production mechanism not only reduces the proportion of investment in films, but also helps the distribution of films in the locations of the joint venture partners.

Introduce venture capital or private equity investment.

In this way, not only the introduction of funds, but more importantly, the introduction of a set of sophisticated production budget plans, the introduction of audit and financial management systems, and the introduction of the supervision of funds by the funders, so as to ensure cost control.

Use copyright or mortgage to obtain loans from banks and other financial institutions.

Develop copyright pre-sale and speed up the return of funds.

Before the release of the film, the film company collects a deposit to support the production of the film by pre-selling the distribution rights and screening rights at home and abroad, and at the same time uses the pre-sale contract as a guarantee for financing.

This is a big move for Good Dreams.