Chapter 165 Easy Vision Goes Online
After several days of internal testing, on October 30, the trial operation of ESL began. Pen, fun, and www.biquge.info
Esight is divided into three major sections, one is short video, one is online live broadcast, and the other is chat. The web version and the APP have the same style, both of which are menu bars with three sections at the bottom, and the subdivided menus in each section are displayed at the top.
At present, in the trial operation stage, the content is relatively limited, and only a few videos of "Six and a Half" have been uploaded in the video section, as well as some small short videos that Lin Yi asked Ma Chunqiang to encourage CUHK students to take selfies.
In the live broadcast section, there are only ten officially trained anchors, and the self-built anchor channel is still blank, Lin Yi has already recruited some "talent scouts" and sent flyers to major universities, maybe someone will apply to become an anchor soon.
The chat section uses a stranger dating mode similar to the silent and other strangers in later generations, which can allow users to search for nearby people and nearby dynamics.
The web version is good to say,The key is that APP is almost equal to the integration of three APP functions in one,It is quite challenging for software development,After all, the performance of mobile phones is limited now,Except for the Mac,Android models are also single-core CPUs,Memory is only 128 or 256M,The software volume is slightly larger,It can't run at allγ
This is also thanks to the top software development BUFF used by Lin Yi, and finally compressed the entire software to only 17M size, although it is still a relatively large software in this era, but compared to those software with similar functions in later generations, it is often fifty or sixty M, which is already super slim.
The work that has been done is publicity.
This is actually relatively simple for Lin Yi.
For example, the number of fans of Yi Guanbo today is as high as nearly 10 million, and the number of fixed viewers of "Wan Wan" is as high as more than 30 million.
But now only "Runaway" is still being updated, if you want to convert users, how can you not update? For this reason, Lin Yi specially gave Zhang Huijun a new task to shoot a few episodes of "Wan Wan", and then advertised Yishi at the end of each episode.
What's so hard about that? Everyone is bored in class all day long, when even if they take action, in just a few days, a total of four episodes of "Wan Wan" side stories have all been filmed, divided into four weeks, and uploaded to Youku.
On Monday, many fans of "Wan Wan" rushed to tell each other that "Wan Wan" was launched, and the on-demand broadcast on Monday exceeded 20 million, and nearly 40% of them were converted into Yishi users, and more importantly, about 5% were converted into APP users!
You must know that the overall proportion of smartphone users is not high, and there can be five percent conversion, which is almost equivalent to most of the smartphone users who have watched the video of "Wan Wan" have downloaded this software!
"It's on fire, we're on fire...... Song Qiyang, vice president of Yishi.com, said excitedly.
Song Qiyang is a management talent that Lin Yi asked the headhunting company to help dig, nominally he is the vice president of the company, Lin Yi has the name of president, but Lin Yi usually has no time to manage the company's daily affairs, basically except for the development strategy, other daily operations are handed over to Song Qiyang, and the technical aspect is handed over to the technical director Zhao Xi is responsible.
"Where is this?" Lin Yi pursed his lips disdainfully and said.
"One million downloads......" Song Qiyang smacked his lips and said.
In just a few days, there have been one million downloads, which is definitely one of the most popular software in the current APP market, but Lin Yi is not satisfied? How big is this boss's appetite?
"The key is how many users can these downloads retain?" Lin Yi said, "Only by turning every user who downloads our software into our loyal user can it be regarded as success." Now the key issue is content! Lao Song, hurry up, continue to contact, if you can't throw money, you have to quickly enrich the content for me! β
It is not enough to rely only on the reputation of Tianyi, the production company of "Wanwan", and to attract users by relying on "Half Past Six", the most important thing now is to let users spontaneously shoot their own short films and upload them!
To this end, Lin Yi has specially formulated a plan to select the best works once a day, with the limit of 24 hours of uploading, calculating the highest number of clicks and the highest number of praises, and rewarding one, two, and three winners with 1,000 yuan, 300 yuan, and 100 yuan respectively.
Although the money is not much, it can be claimed repeatedly, which means that a work may get a prize of up to 2,000 yuan. However, it is possible to get a prize of thousands of dollars for shooting a video clip of a minute or two, or even a few dozen seconds, which is still very attractive for those young people.
As for the live broadcast, Lin Yi simplified the anchor's broadcast procedures, only the anchor needs to provide a personal ID number, mobile phone number, and you can directly open the anchor service - anyway, there are no relevant regulations for live broadcasts now.
Then there is network promotion, Lin Yi found Tianpeng again, spent hundreds of thousands, and asked him to arrange for someone to write more than a dozen advertorials to promote them on major websites, and even this advertorial has a website as real news on the top page, boasting about the arrival of the era of national live broadcast......
Although the effect is good, after a few days, someone on the APP finally applied for the anchor, and many netizens have uploaded self-made video clips, but this thing is really burning money, it's only been less than a week, and the entire project has burned three or four million, and on average, it has to be burned by a small million every day!
As for profit? Who knows how long it will take to make a profit!
No wonder it is said that the Internet is now a bottomless pit that burns money!
However, Lin Yi was not worried at all, the goal of his plan was to burn enough 10 million!
Anyway, the early stage is the most money-burning, and when you have a certain user base, you can slow down the pace of burning money, so that the company can develop slowly, and at that time, to maintain the company's operation, you only need to consider the rent of the office, server costs, and employee salaries, etc., but it doesn't cost much.
And at that time, Yishi can almost make some advertising fees - although it is not like ordinary video websites, posting ads in the opening credits, but the homepage of the website, APP advertising banners, etc., can still recover a little cost.
According to this rhythm, you only need to persist until the end of the New Year, and all problems will be solved......
What the? You say use the box office to fill the deficit of easysight? That's two companies, okay? Where can you play like that, besides, Tianyi Entertainment also needs money to develop!
Lin Yi's plan to solve the problem is definitely not to fill the gap, but to ......