End of January 2012. Pen, fun, and www.biquge.info

Although for the majority of primary and secondary school students, it is already holiday time.

However, for many adults, they still have to struggle to continue to work.

And among them.

Let's not talk about the editors such as the Xuan Novel Network.

Because the milk shells are looking forward to the holiday, and their eyes are green.

It is reported that this year's KPI performance tasks have been completed okay.

After the wave after wave of activities on the operation side, what double monthly ticket activities, the selection of the twelve main gods of the Xuan Novel Network, etc.

Yes!

The marketing volume in the past three months can be compared to the total revenue in the first half of this year.

Although the milk shell is not very familiar with the little white tiger, when she saw that the little white tiger, who was also a fan of the young emperor's brain, could be selected as the twelve main gods, she was also in a good mood.

Even the update speed of the young emperor is too slow!

"League of Legends: Female Streamer" has not even been released on the shelves yet!

But think about it later.

It is necessary to consider the balance of the game, and to deduce the development of a world, if it weren't for the young emperor, others would probably have collapsed long ago.

No, I guess I don't know how to write it for a long time.

And the same day.

is still busy, and there is also the Organizing Committee of the National College Student Original Animation Competition.

Multimedia room of the animation school of a university (borrowed).

Tea is ready.

The big red banner was pulled.

The air conditioning heating raises the temperature of the room to a comfortable temperature that makes people reluctant to move.

But because there were guests coming, everyone still adjusted their mental state to the best.

After all, you can't let the guests see the joke, right?

Soon!

As the organizer of this competition, the Steering Committee for the Teaching of Animation and Digital Media in Colleges and Universities of the Ministry of Education welcomed their guests.

"Mr. Luo, long time no see. ”

"Fu Bu, long time no see. ”

"Mr. Sun, I have to trouble you this year. ”

"Actually, we're bothering you. ”

"Professor Fang!"

"Dean Li!"

"Vice Dean Zhang!"

“……”

"All of you may be seated, all of you may be seated. ”

Wait until everyone is seated.

Then, the final selection of the National College Student Original Animation Contest officially began.

This time, 13 experts from universities and enterprises participated.

In the next two days, they will select the final winning works from more than 2,500 works selected by more than 300 colleges and universities across the country. These include more than 1,100 animated short films, more than 1,200 comic illustrations, and more than 190 new media animations.

Including 167 awards in 21 categories.

I have to say that this is definitely a very difficult task.

As for Mr. Luo and Mr. Sun, they are representatives of the company to participate in this scoring.

If there are excellent talents, many times, after the competition, they will be booked and incorporated by domestic animation companies.

So one said that it was bothering you, and the other said that it was actually us who bothered you.

That's not unreasonable.

After all, this is not only a competition, but also a good opportunity to discover outstanding young animation talents and excellent animation works.

Of course!

The Steering Committee for the Teaching of Animation and Digital Media in Colleges and Universities of the Ministry of Education only provides such a platform, and whether students are willing to go to the company, or whether the company is willing to accept it, is another matter.

However, usually, the works that win the first prize and the second prize every year can often get the attention of the enterprise.

Or you can get the opportunity to get an internship in a first-class animation production company in China, or after graduation, others have to go through an interview, and these people can directly enter the company.

As the host of this selection activity, after seeing that all the judges were all present and none of them were absent, Fu Bu also first thanked everyone for taking time out of their busy schedules to be there, and then introduced the expert group that participated in the review this time, including the honorary president of the China Animation Society, the vice president of the Communication University of China, Dean of the Animation School of Beijing Film Academy, etc., in addition, introduced the basic information of this entry, such as the number of works, so that experts from enterprises and universities can understand, and then, he directly said to everyone: "Then next...... Let's get straight to it?"

Seeing that no one had any objections, and everyone automatically turned their eyes to the projection screen, Fu also waved his hand to the staff, indicating that it was okay to start.

Some people are in charge of watching the anime.

Some people are responsible for reading comics and illustrations.

Some people are responsible for watching new media anime.

A total of 13 people.

A total of more than 2,500 works were selected in two days.

So to speak!

Unhappy......

Absolutely not!

Unless you don't want to go home for the New Year.

So for the sake of efficiency, all the judges can basically get a table, and that is the scoring table.

Next, all of them will score the works in terms of integrity, stylistic originality, artistic appeal, technical expression, and social influence.

Animated short video group.

The first work: "Subway Time"

Completeness of work: 6 points.

Stylistic distinctiveness: 8 points.

Artistic appeal: 8 points.

Technical expression: 6 points.

Social Impact: 5 points.

Not...... When the scores are counted, it is obvious that this work is much weaker in terms of social influence, and it will definitely not be on the TV station.

But that's okay!

In terms of the uniqueness of this style and the artistic appeal, it can already be called a very good work.

And when you look at the creator, it's still a personal work.

It's pretty remarkable, and I guess it took a lot of time to create.

The second work: "Distance"

Completeness of work: 6 points.

Stylistic distinctiveness: 5 points.

Artistic appeal: 6 points.

Technical expression: 5 points.

Social Impact: 8 points.

The truth of this work is deep, but the problem is that the artistic appeal and technical expression are obviously not good, which should be a typical idea and no strength.

The total length of the video is 8 minutes.

Although the reason is very profound, how to say it, it still can't be on the TV station. Because this principle has gone a little too far, and it has become obscure.

The third work: "Eighteen Phases"

Completeness of work: 6 points.

Stylistic distinctiveness: 8 points.

Artistic appeal: 7 points.

Technical expression: 5 points.

Social Impact: 5 points.

Eighteen send-offs, the works made of pastel and ink paintings, in terms of stylistic uniqueness, are undoubtedly quite high, but ...... That's all there is to it. In terms of technical expression, it is much different from the previous "Distance".

Part IV.

Part 5.

Part 6.

……

Basically, after reading it, you can give points immediately.

Although there are many unreliable things about first impressions, after all, the judges are experts in the industry.

One work after another was sent to the guillotine in this way.

The total score for this part is 30, and the total score for that part is 29.

Basically.

Pastel and ink animations can get good marks for unique styles, but many times, the first prize is often not this type of work.

It seems that most of the judges also understand that there is no way out of this.

In the final analysis, works of art must be connected with the aesthetics of modern people.

After a morning of judging.

The comics and illustration categories are basically halfway completed, and the new media animation category is even more early.

So next, everyone was divided into groups and judged the animated short films.

Basically, it can be divided into two processes.

The first is the preliminary selection, that is, if the score is particularly low, it can be ruled out directly.

The second is to discuss which work should win the first prize and which work should win the second prize.

Often, when the second step comes, everyone will take the discussion more seriously.

After reading it in the morning, at dinner time, a group of experts and entrepreneurs also gathered together for dinner, during which they talked about the development of the current domestic animation level.

"This year, compared to the previous two years, it seems to be a little bit better. ”

"Yes, both in terms of quantity and quality, it is much better. ”

"But it's still not good, it's still a little bit worse. Mr. Luo said the disadvantages very directly.

"I agree with Mr. Luo on this point! The works that are made are taken out of the market and treated as art deals, but it is very difficult to sell them for money. Mr. Sun also nodded.

"Two CEOs, do you still want to see students make works that can be commercialized?"

The person who spoke was the vice president of a certain school.

He didn't mean anything special by this, but he just wanted to show that young college students have limited abilities after all, and now they can show some animation creation skills, which is already very good.

"Of course I want to see it! So we really hope that the current school side will also cultivate the ability of college students in this area. You can't make a work, and the result will be tens or hundreds of years before you can sell it for money. Does what I mean by making sense?"

When everyone heard Mr. Luo's words, they couldn't help but lower their heads and think.

Indeed!

Why are they not good at domestic animation now, who will do it if they don't have any money to make.

Immediately, someone stood up and said with a smile and reproach!

"We reflect!"

"Yes, yes!

But behind the scenes......

There are still many people secretly speculating.

"Mr. Luo took gunpowder today?"

"yes! I've never seen anything so direct. ”

"Alas, I slapped the university in the face. ”

"But there's no denying it! ”

"Like "Eighteen Phases", although it is out of the low, it is not close to life. ”

"I heard that Mr. Luo is going to make a big move recently. ”

"I guess it's stimulated. ”

"I always feel that Mr. Luo is too radical, and the decline of Chinese animation is so easy to reverse. Hey, forget it. Let's see when the beauty classics can be like her, and let's talk about making beautiful anime. ”

"I'm actually optimistic about the Chinese animation industry, but not now. ”