"The actual number of paying users of "Zhu Xian" has skyrocketed by three times. The self-sufficient players of the "Playing Equipment for Point Cards" in the "Legendary" www.biquge.info are attracted to the new game in large numbers. This week, the number of active users of the diversion reached 150,000, and the number of people who migrated from 'Miracle MU' and 'Ragnarok RO' to "Zhu Xian" also reached 110,000 and 80,000 respectively.

In the first week after the implementation of the new policy, YY Entertainment tapped 300,000 users with consumption potential from the traditional users of Legend Entertainment, and the monthly turnover drove more than 10 million yuan. And there is a tendency for this pull effect to be further expanded......"

There are no secrets in the Internet circle, and after confirming the efficacy of the new plan, YY Entertainment did not bother to do more confidential work, and immediately disseminated the above good data through informal channels.

Industry insiders have looked sideways, and then they have also begun to study YY Entertainment's set of "the third balance route between krypton gold and point cards".

Some peers still have a little doubt about the model of "Zhu Xian", mainly focusing on the evaluation of the hardware cost of "Zhu Xian".

They take it for granted that domestic game technology and optimization are definitely inferior to Blizzard. Therefore, even if "Zhu Xian" attracts people to play according to the current scale and successfully digs into the corners of "Legend" and "Miracle MU", it will definitely not be able to do "World of Warcraft" in the future, at least the per capita profitability is far less than that of "World of Warcraft".

But more people feel that their eyes are shining and inspired.

For example, at the same time in the Shenzhen Giant Network, Shi Yuzhu, who was about to launch "Journey", convened his R&D planning team to study "Zhu Xian" well, and then reflect on the problems of "Journey", so that the development team would rather postpone the progress for a while and study the opponent thoroughly.

"You may only see the new charging model of "Zhu Xian", but you do not see the optimization of the hardware cost of online games through the advantages of "Zhu Xian" - before the commercial operation of "Zhu Xian", everyone thought that the hardware cost of "Zhu Xian" would be much higher than that of all domestic online games, and it was also much higher than that of "World of Warcraft".

When using a server with the same capacity and bandwidth as World of Warcraft, a line of World of Warcraft can support 5,000 people online at the same time, while Zhu Xian can only support 3,000 people. It can be seen that "Zhu Xian" strives too much for the beauty of the picture, increases the delicacy of modeling polygons, reduces the use of textures, and the average cost of physical operations and physical data transmission is more than half higher than that of "World of Warcraft".

Originally, this was a major negative for the game, which would lead to the fact that even if the game is large, the marginal cost will not fall too quickly, and the fixed cost of hardware sharing will be too high. However, in terms of "Zhu Xian", the 'gold boss refresh system', the 'ingot-swapping equipment explosion rate mechanism' and other related designs have done a good job of 'draining free players and even players for the purpose of rapid leveling and gold playing to the second half of the night, morning and other server idle time periods', so that the server of '3000 people online at the same time' supports the total daily active traffic of the server with '5000 people online at the same time', and reduces the hardware cost back to the same starting line as Warcraft. ”

This conclusion reached at the Giant Network Project Summary Report Meeting may not be understood by outsiders in an instant, but it is very simple to translate it in human words a little:

Blizzard's World of Warcraft, spending the same amount of money to build a server, can support 5,000 people online at the same time, but Warcraft emphasizes too much cooperation, so at least half of the time every day may not reach 1,500 people online, at this time, the computing power and rented bandwidth of the server are actually idle and wasted.

And "Zhu Xian" is a krypton gold online game, you can not emphasize teamwork, plus give the gold group a new economic system of game currency/ingots return, as long as you add a few more activities such as "the second half of the night fixed-point brush will explode, enough for local tyrant players to spend ingots to buy equipment/BOSS of enhanced gems", or add a time threshold to the explosion rate of enhanced gems.

For example, under normal circumstances, it is stipulated that the explosion rate of enhanced gems is 0.1%, and 1000 high-level monsters above a certain level will be killed. But add an additional "The whole server can explode up to 10 pieces per hour, and the total amount will be controlled after the explosion, no matter how many monsters this server kills this hour, no matter how many monsters are killed in this server, the enhanced gems will not be exploded". In this way, it is natural to force a considerable number of players who are unwilling to charge RMB to divert traffic. On the one hand, they buy ingots from local tyrants to play games, and on the other hand, they don't care whether they are forced to pretend in the game, and go online every day in the dead of night or in the morning to get the highest game returns.

The result: even if Zhu Xian can only hold 3,000 people on a server, it can ensure that it can be close to 3,000 people for most of the 24 hours. The total online time of players per server per day is not much different from that of Warcraft.

The problems that Giant Network can understand, Shengda's Chen Tianqiao can also understand, Chi Yufeng and Zhang Chaoyang can understand it, and investors who specialize in the online game industry can also understand it.

is the so-called insider's doorway, a few days later, as people in the circle further discovered the trend of "YY Entertainment is awesome, and it will continue to be further awesome in the foreseeable future, eroding the inherent market of legendary entertainment".

Before the Spring Festival, the Nasdaq stock price of Legendary Entertainment fell for 3 consecutive days, but fortunately, the decline was not large, the largest single-day decline was only 4%, and the total market value of the three days shrank by 7%.

Obviously, this decline is a response to the decline in the share of Legendary Entertainment's online game market in China. Investors in the United States are relatively rational, and the panic is not as turbulent as the A-share market.

Rao is like this, and Sun Zhengyi, who still holds nearly 80% of the shares in Legendary Entertainment, has a net loss of three or four billion US dollars on the books.

Since October last year, after Gu Cheng completely seized control of Legendary Entertainment, Sun Zhengyi began to gradually reduce his holdings and shipments. However, in order to prevent the stock price from being beaten down by the sky, the speed of this shipment cannot be too fast, and it is good to be able to sell 5% of the company's total share capital in half a year.

So in order not to lose any money to reduce his holdings to about 50%, Sun Zhengyi needs Legendary Entertainment's stock price to be strong for three years.

Now that it has only been strong for half a year and has begun to decline, Sun Zhengyi's resentment in his heart can be imagined.

On the side of YY Entertainment, Wang Yu, the person in charge of Zulong Studio, reported almost every three days, looking for Gu Cheng to report his good results, but Gu Cheng listened carefully once, and when he came back the second time, Wang Yu couldn't find anyone.

It is said that Gu Cheng is very busy and has no time to deal with the latest achievements of "Zhu Xian".

Approaching the end of the year, he has a big move in another big business that is more worthy of his own energy and personal supervision.

……

The more important business than YY Entertainment is, of course, YY Entertainment's parent company, YY Network Technology.

Gu Cheng is a person with feelings, and he has never expected to rely on the indiscriminate means of "social coercion" to affect the art and entertainment aesthetics of the Chinese people.

But as a man of two lifetimes, he had to prevent his opponents from doing so first.

Therefore, for opponents in the field of social products who may copy at any time, Gu Cheng has always maintained 120,000 points of vigilance.

Last year, that is, in the middle of 2004, Zhou Hongyi, the initial little boss who had disgusted Gu Cheng for two years, took the money from Tengyun's IPO, officially joined Tengyun, and joined forces with Ma Teng. Regarding the alliance of these two dangerous opponents, Gu Cheng explained to his strategic research department at that time, and used all legal means and legal resources to keep an eye on the cooperation trends and progress of the other party.

Gu Cheng knew that Ma Teng and Zhou Hongyi were going to follow the technical route of anti-theft number security software-killing software/secure browser-Tenpay, and make up for the shortcomings of "real-name system and online payment" that Tengyun lacked most compared to Gu Cheng.

Of course, Gu Cheng couldn't sit back and wait until the other party copied his core things.

In the third quarter of 04, in order to speculate the stock price before throwing the shares of "Legend Entertainment" to Sun Zhengyi, Gu Cheng let YY hype up the concept of "web games".

On the other hand, the "Alipay Secure Browser" is also laid out, which is more convenient for the account security on the web side and compatible with the company's web games. Then, at the end of 04, relying on the optimized FLASH plug-in playback performance of the new browser, it successfully ran the latest page game "Renren Farm" launched by "Renren" at the beginning of this year, opening the era of page game stealing vegetables.

AFTER THE "ALIPAY SECURE BROWSER" CAME OUT, THERE WAS NO DOUBT THAT IT WAS ALSO SEEN BY THE TENGYUN SYSTEM, AND IT WAS FELT THAT THIS IDEA OF COMBINING "COOKIES AND ACCOUNT SECURITY, PAGE GAME COMPATIBILITY, AND CONTENT PUSH ENTRANCE" WAS VERY SUITABLE FOR THE NEEDS OF THE "PAYMENT/SECURITY" COMPREHENSIVE LAYOUT OF THE TENGYUN SYSTEM IN THE FUTURE.

Then Ma Teng and Zhou Hongyi naturally "took it" without any psychological burden, and optimized the browser interface developed by Gu Cheng, and the art was made more beautiful, but in fact, there was no innovation in the core.

The new product replaces the TT browser at the beginning of 04, slightly changed a few words, called "TT Secure Browser", launched on New Year's Day in 05, and has been in operation for half a month.

Tengyun's page game layout is also running in small steps,04After the 11th National Day, it imitated the two page games of "grabbing parking spaces" and "Friends and slave trading",Put them on QQ space for netizens to play,It also pushed a wave of "QQ space yellow diamond discount" activities in a timely manner,It is very popular。

And I have to admit that although Tengyun's R&D department does not have any big innovation capabilities, the kind of small innovations that are polished and optimized are still a bit capable. After copying it, I also drew inferences from a few other text-based social page games, and the effect was quite good.

As for the "vegetable stealing war", due to the weakness of the TT browser, it will take a while to complete.

However, these are not what Gu Cheng is worried about.

What he worries about is that with the completion of the shortcomings of the Tengyun system, the "Tenpay" thing will be commercialized in two or three months at most.

Although the historical "Tenpay" was not successful, even one-tenth of the sticky users of "Alipay" did not stick. But this does not mean that Gu Cheng is willing to give Ma Teng a chance to struggle.

He is ready to do something and use a double-edged sword to completely solve the problem before "Tenpay" comes out.

"Alas, it seems like I've offended a lot lately. I just offended Sun Zhengyi to death. I have to fight with Ma Teng and Zhou Hongyi completely. Why are all the enemies coming out in a pile this year?" Every time he thought of this, Rao was as strong as Gu Cheng, and he couldn't help but sigh a few words with emotion.