Chen Feng knew that this was Armani taking the initiative to show favor to him. Because in the past two years, there have been reports in the media that Chen Feng has created his own clothing fashion brand.

In this regard, many celebrities have long had precedents. Many celebrities, including celebrities from all walks of life such as entertainment circles, fashion circles, and sports stars, will create their own various commercial brands after they become famous, such as clothing, perfumes, cosmetics, and even underwear, shampoo, shower gel, etc.

Of course, Chen Feng's current fame can't be bigger, and many people feel that there is no great need to endorse the Armani clothing brand. Chen Feng can create his own brand. It's better than standing on the platform for Armani and working for Armani.

And Chen Feng previously put aside Nokia's endorsement, turned around and killed himself in the field of mobile phones, and achieved very good results. And Pepsi Cola has also stopped endorsement cooperation, and Huateng Food under Chen Feng's name has also recently launched beverage products, although Chen Feng has not personally endorsed, but now who doesn't know that Huateng Group and Huateng Food are his industry?

As for Armani's endorsement, although Chen Feng renewed his contract with them again, it was only renewed for three years, and more than half a year has passed. This is naturally not very safe on Armani's side. So, in fact, Armani has been nervous and anxious all the time.

Without Chen Feng's endorsement, Armani's current global performance will shrink by half at the most conservative situation, especially in China, where the market will shrink immediately. These are all accurate reports from business research firms. It may even be that after Chen Feng's own clothing brand is launched, it will directly snatch away more than half of the market share that originally belonged to Armani.

Therefore, on Armani's side, in addition to trying his best to win over Chen Feng. A plan has been made to settle for the next best. That is to do co-branding with Chen Feng. And it is mainly based on Chen Feng's personal brand. For example, the long. That's what happened with Amani.

At this point, Armani, the world's largest clothing brand, is already very sincere, even groveling.

However, Chen Feng did not immediately accept the cooperation proposal of Giorgio Armani, but said that he still had to think about it.

Chen Feng actually doesn't have much interest in creating his own clothing brand, although he also knows that creating his own clothing brand is also a very profitable doorway, such as Armani, which is very profitable, otherwise they would not have given him such a high endorsement fee. But he has too many more lucrative projects and businesses on hand. He really doesn't have much energy to do this, and the main thing is that he doesn't have the talent to do it on hand.

As a result, some time ago, his cousin Zhao Xiaoyu raised this question, saying that he could establish, operate and mine his personal brand, because now many celebrities in the world do this, and most of their respective agents are responsible for such brand management. And Zhao Xiaoyu is now his agent, of course, he must also learn from him. Of course, the most important thing is that Zhao Xiaoyu, as the agent of Chen Feng, a big star, usually does not have a lot of work. And the studio is now expanding. Many staff members are usually idle most of the time, so. Rather than that, find something to do for him and the rest of the studio. Just like she wanted to sign Kardashian in the name of the studio before, mainly because she was usually a little idle, to generate income for the studio, but secondary.

Because of his cousin's insistence, Chen Feng's current personal commercial fashion brand has begun to be established, first of all, Zhao Xiaoyu wants to launch perfume, but it is easy to create a brand according to Chen Feng's current fame, but it is not easy to really produce high-end fashion products that match Chen Feng's current fame. Therefore, it is still in the preparatory stage. The studio is still looking for perfume specialists and companies that are suitable for the production of perfumes. In this regard, it is natural to assess and screen at various levels, and at present, no suitable one has been found.

This perfume is the first step, and then after Chen Feng and Armani's endorsement expires, he plans to officially create high-end fashion clothing with the brand Long.

Therefore, Chen Feng's side naturally could not easily agree to Giorgio Armani. Although this "Lafayette" has always respected Chen Feng very much, and his relationship with Chen Feng is not bad. But in business, he can't stop making more money just because they have a good relationship with each other. What's more, the relationship between the two has not yet reached the point where Chen Feng can give up his economic interests for nothing.

Of course, the more important thing is that this matter is what his cousin Zhao Xiaoyu meant, Zhao Xiaoyu is his family, and Chen Feng is naturally on Zhao Xiaoyu's side. She planned to build a high-end fashion brand for his cousin, and it was up to her.

Chen Feng changed into his performance costume here, and after carefully looking at the big mirror to confirm that there was nothing wrong, he patiently watched the live TV broadcast in the room and waited.

This year's Spring Festival Gala is still similar to the previous Spring Festival Gala, the opening is a large-scale song and dance, which is similar to the news broadcast, and a fixed pattern has been formed, as long as new programs are constantly filled in this model, the difference is only the difference in performers, the difference in the program, but the performance form is basically fixed.

Therefore, the chief director of the Spring Festival Gala a few years later also admitted that the Spring Festival Gala is a political task, and it is basically impossible to innovate anything.

When Chen Feng was in his previous life, he did not see the Spring Festival Gala in 07 from beginning to end. But most of them have been seen. This is the same as most people in China, although everyone's expectations for the Spring Festival Gala are getting lower and lower, and basically they are scolded every year after watching it, but they have to watch it every year. Because it's almost an old habit and a tradition.

For this year's Spring Festival Gala, Chen Feng's deepest memory is mainly two things. One is that there has been no program and image of the "Golden Pig" from beginning to end in this Spring Festival Gala, 07 is the Year of the Pig, and according to the Five Elements, it is still a golden pig, this is still a more pleasing year. In the other eleven zodiac years in previous years, cartoon characters appeared in the court early in the morning, and the host would also talk about this zodiac from time to time. But this is the Year of the Pig. The zodiac sign of "pig" seems to have become a taboo. The cartoon character does not appear, nor does the presenter's mouth appear, nor does it appear in all the performances.

As for the reason for this, the court said afterwards that it was to take care of the religious sentiments of the 20 million Mousse Lin in the country, because in their concept, pigs are unclean, and they do not mention anything related to pigs in their daily life, let alone what kind of mascot they are. Therefore, the imperial court banned pigs this year. This year's Spring Festival Gala naturally did not mention the word "pig" from beginning to end. As for why this is done, of course, it is to take care of the national sentiments of the more than 20 million ethnic minorities in China, and it is impossible for most people to be happy in the New Year, but to make their ethnic minorities unhappy, right?

At first glance, this argument still sounds reasonable. But Chen Feng is still disgusted with this pig ban. Because this ban has taken care of the emotions of more than 20 million ethnic minorities, but the emotions of the remaining more than 1 billion people do not need to be taken care of? Not even a single word "pig" can appear in the program, which is too overbearing and unreasonable.

What's more, those ethnic minority brothers may not be so cautious, and they are angry and dissatisfied when a pig word appears in the Spring Festival Gala. Because they also have 12 zodiac signs, they are also going to celebrate the Year of the Pig. So. This ban is a bit too taken for granted, and it is too irresponsible to maliciously speculate about ethnic minority brothers, and it is completely an act of lazy government. I'm afraid that something will happen because of the word "pig", and then I will simply ban it all. There is no regard for the old age traditions of the majority of the country's citizens. If we continue to be so cautious, it will be even more difficult to smoothly handle the national issue.

Another thing is actually related to the pig ban, that is, the snatching of lines, forgetting lines, and slips of the tongue by several program hosts, which made the scene very embarrassing, which is the first time in the previous Spring Festival Gala.

After the opening song and dance, the six hosts walked onto the stage and started the opening remarks of this Spring Festival Gala. Three men, three women, dressed up to attend, after you and I finished saying one sentence at a time, the show started again, and it was a series of toasting songs of ethnic minorities.

After the end of this group of songs, the hosts Zhu Jun and Zou Tao, the male and female hosts, walked to the stage.

"Thank you, thank you for a great show. ”

"Thank you. ”

"Dear audience and friends, the next actor who is going to play has participated in many Spring Festival Galas. Zou Tao, he worked with me. ”

"He's not only worked with you, he's worked with me. ”

"So he didn't work with you this year?"

"And you're working with you?"

"No, I don't. ”

"And who is he working with this year?"

"I don't know. Let's take a look. Please enjoy the cross talk "Things in Our Village". ”

After a question and answer from the two hosts, this so-called cross talk began. In fact, it is said to be cross talk, but in fact, it is more appropriate to say that it is a sketch. At least at first glance, everyone's first feeling is a sketch, not cross talk, at least not the kind of traditional cross talk where two people stand side by side in front of the microphone.

This is a "cross talk" cooperated by Feng Kong and Li Ziqiang, which can be regarded as Feng Kong's work of good quality in the recent Spring Festival Gala. One of the main stalks is the sentence "Quick, drink a bowl of water", Feng Kong drank three bowls of water in a row. This is also the biggest laugh in this cross talk sketch.

Overall, this "cross talk" is Uncle Feng's rare masterpiece in recent years and in the next few years, and it really makes the audience laugh spontaneously.

followed by three pop songs, both domestic and foreign singers, and then there were more cross talks like sketches than cross talk, but the laughter was lacking. The next few shows are also lackluster, including Guo Da, Cai Min, and Peng Changjiang's two sketches.

It wasn't until Wang Hong's sketch started that Jin Yue brought him a phone call and reminded him that it was time for him to go on stage after this sketch. In fact, there is no need for him to remind him, Chen Feng is already ready to go to the stage to prepare.

Wang Hong's sketches in the past few years can be said to have no big highlights, but he is still an old face of the Spring Festival Gala, and he was also quite popular back then, but it is still a little worse than Feng Kong. However, now the two of them are similar, and they can be said to be eating their old books.

Chen Feng was opened by the bodyguards and a few people sent by the imperial court, but no one came to stop him along the way, but there were a lot of attention and discussions, just because the relevant staff arrangements were quite in place, these people did not dare to make a loud noise. After all, at this time, the stage was already broadcasting live to the world.

On the way to the stage, in addition to the relevant staff guarding the layers, there are also many uniformed security personnel, and it is even more difficult for idlers to get close to the stage.

Chen Feng and the two bodyguards accompanying him were also able to enter the stage smoothly after going through strict security checks.

"Chen Feng, are you here, are you ready?"

As soon as Chen Feng appeared, Jin Yue was the first to come over with a somewhat solemn face and ask Chen Feng. He looked much more nervous than Chen Feng now. To be honest, although he could say that he had great confidence in Chen Feng before, when Chen Feng was about to take the stage, he became nervous. is really Chen Feng's show is very important, if Chen Feng does not perform well on the stage this time, Chen Feng himself may not have anything, but in the end, if he plays the board, he, the chief director of the Spring Festival Gala, is a good scapegoat, and he can't help but worry.

"Hmm. You ready. After all, he is the chief director of the Spring Festival Gala, and Chen Feng still has to give some face, so he nodded at him and replied politely.

"Okay, Wang Hong's sketch has about five minutes left, you just try to relax yourself now. Don't have too much psychological pressure. ”

Chen Feng looked at him with a serious face, his eyes were full of nervousness, and he couldn't help but be speechless for a while. Who is under too much psychological pressure?

However, Chen Feng didn't bother to say anything, just nodded lightly, indicating that he knew. Jin Yue didn't speak, and after saying hello to Chen Feng, he immediately went to the scene to command. He was able to find time to talk to Chen Feng during this live broadcast, and he really cared about Chen Feng very much.

Wang Hong's sketch, judging from his heart, is really not good, but it takes up more than ten minutes of performance time, which can be said to make almost all domestic artists jealous. Jin Yue said that there might be five minutes left, but in fact, Chen Feng waited for almost eight minutes.

Finally, when Wang Hong's sketch ended, the three performers left the stage. The two hosts, Zhu Jun and Zou Tao, walked on the stage. (To be continued.) )