Chapter 433: The Market Determines Value
readx;? Lin Zixuan didn't expect the lurking to become popular from the south, and his choice of Jinmen TV for the premiere was carefully considered. Pen Fun Pavilion wWw. biquge。 info
Not only because the story takes place in Jinmen, but also because this TV series is more acceptable to northern audiences.
According to relevant surveys, southern audiences like highly entertaining TV dramas, while northern audiences like dramas with heavy themes.
Now it seems that this investigation can only be for ordinary TV dramas, or in general, it is not suitable for lurking.
Judging from media reports, southern audiences think that the latent fusion of humor, romance, romance, suspense and wits is very novel, which is completely different from previous spy war dramas or war films.
It not only attracts young audiences, but also older audiences.
What the elderly audience values is the spirit of fighting wits and courage between underground workers and enemies in a special era, and not being afraid of sacrifice.
It can be seen from this point that the media and audiences in the south are easy to accept new things, and they should give more consideration to making TV dramas in the future.
Whether it is the Beijing Television Art Center or the Good Dream Company, each popular TV series will be tracked and researched to find successful experiences and audience preferences.
Anyway, after a month of low-key hiatism, the lurking series became popular all over the country in March.
Many TV stations came to negotiate the second round of broadcasting.
Generally speaking, the price of the first round of TV series is the highest, and it is at least about half lower in the second round, but Lin Zixuan does not plan to do this, this kind of hit drama can attract the attention of advertisers the most.
TV stations are in a hurry to buy broadcast rights, so they negotiate the price with advertisers.
The latent investment is six million, the length of thirty episodes, and the production cost is equivalent to two hundred thousand for one episode.
This is considered a high investment in the current TV drama industry, and high investment requires high returns in order to show the value of high-quality dramas.
At the beginning, it was a last resort to sell it to Jinmen TV at a low price, and he wanted to find a broadcast platform, but now the situation is different, and the price will naturally rise, he is ready to sell 40,000 episodes, and 30 episodes are 1.2 million.
Ten TV stations bought it for 12 million, which is the price of the second round of broadcasting rights.
The third round of broadcast rights can be negotiated slowly, and it will not be broadcast until a year later, but the price cannot be less than 20,000 episodes.
After such a rough calculation, the latent income in the next two years will exceed 20 million, which is more profitable than making movies.
After the policy liberalization of the TV industry, the purchase price of TV dramas is no longer set by the state, but by the market.
As long as a TV series is of good quality and has big stars joining, it can attract advertisers and increase ratings, and the TV station will buy it at a high price, which will invisibly lead to the star's salary getting higher and higher.
The matter of bargaining with the TV station does not need Lin Zixuan to come out in person, he just needs to set the reserve price for negotiation.
"If love can be so hot to the end, our income this year will be very considerable. Yu Dong estimated.
"We'll find out next month. Lin Zixuan said.
The premiere rights to carry out love to the end were obtained by Huaguo TV, and the bid was only 500,000, less than 30,000 episodes.
This is something that can't be helped, it's good that Huaguo TV is willing to broadcast, who lets it control the most influential broadcast platform, even if he doesn't give money, Lin Zixuan wants to broadcast the TV series on Huaguo TV.
Unlike local stations, Huaguo TV buys more dramas every year and needs to arrange broadcast time.
It's not that it will be broadcast if you buy it, sometimes it's possible to put it for a year and a half, and it's already fast to be able to broadcast love in April to the end.
The cost of this drama is only two million, and the length of twenty episodes is equivalent to one hundred thousand episodes.
At present, it has been sold to three TV stations and has recovered the cost, but Lin Zixuan is not satisfied.
After the broadcast of Huaguo TV, the banner of the first youth idol drama in China was launched, and the price of the second round of broadcast rights was about to rise, and he was still waiting.
If nothing else, the total revenue of these two TV series will exceed 30 million.
The Good Dream Company can get 20 million, and the Beijing Television Art Center can get 10 million, which is very profitable.
During this period, making TV series is indeed more profitable than making movies, provided that the TV series you make can be sold at a high price, rather than smashed into your own hands.
This year, Lin Zixuan will also invest in TV series, and he wants to make money in the TV industry to make movies.
The latent popularity proves that this kind of spy war drama is popular with the audience, before other film and television companies follow suit, Lin Zixuan himself followed the trend and used the original team to shoot the next spy war drama, which is called borrowing a gun.
This is also a story that takes place in Tsumon and tells the story of the struggle between underground workers and the Japanese.
Thirty episodes in length, six million investments, the plot is tense and exciting, and suspense is repeated.
It's still a familiar recipe, a familiar taste.
When the latent publicity is over, the series can start preparation, and with the experience of filming the latent one, I believe that this series is not a big problem.
The latent success proves that Lin Zixuan still maintains a leading position in the field of TV dramas.
The news media did not forget to mention the big boss behind the scenes when they reported it.
At the award ceremony of the Golden Oriole Award last year, Lin Zixuan was in the limelight and attracted media attention.
This time, I may feel that "gold medal producer" is no longer enough to describe Lin Zixuan's achievements in the TV drama industry, and some media believe that Lin Zixuan is a "legendary producer" in the domestic TV drama industry.
This is a bit of an exaggeration, and it is a deliberate gimmick created by some media to attract the attention of readers.
Even if the media calls it so, Lin Zixuan will not admit it.
The main creators of the latent crew promoted in major cities, and after returning to the capital, Lin Zixuan invited them to dinner.
Mainly to congratulate, the big stars in this TV series are only Wang Zhiwen and Yu Feihong, but after the broadcast of this drama, it is not only Yan Yu who has become popular, but also other supporting roles.
can't say that it is popular, at least it has a reputation in the film and television industry, and it will be valued by other crews.
Among them, the biggest gain is Yan Nick, she was promoted from a trick to a first-line star all of a sudden, although it is not very stable, but where is the position.
This is similar to the story of Ge You acting in the screenwriting department, and suddenly became popular all over the country.
The division of star grades is generally calculated according to popularity, masterpieces and salary, and salary is the most quantitative standard, and it is also the embodiment of the actor's popularity.
If you don't have popularity and masterpieces, you won't be recognized by the audience, and the producer won't give you a high salary.
Now Yan Nick's salary has risen from 3,011 episodes when he was latent to 9,001 episodes.
This is the normal reaction of the market, and it is up to the market to determine your value. To be continued.