On April 15, the premiere of "My Sassy Girlfriend" was held in Xiangjiang. Pen % fun % Pavilion www.biquge.info

Yu Dong took Gao Yuanyuan and other actors to Xiangjiang to do publicity, and invited many Xiangjiang stars to attend that night, and most of the actors from the "Infernal Affairs" crew came.

The film's distributor in Xiangjiang is Jiang Zhiqiang, who has more than a dozen theaters under his control.

Most of Xiangjiang's cinema chains are in the hands of big film companies and big bosses, while Jiang Zhiqiang's cinema chain is only medium-scale, mainly showing art films and Western films.

Good Dream Company has no foundation in Xiangjiang and can't get through the relationship with the theater chain.

The box office of mainland films in Hong Kong is not high, on the one hand, the films do not meet the taste of Hong Kong audiences, and on the other hand, they cannot be released on a large scale.

Feng Xiaogang's "The Funeral of the Big Names" had only six theaters when it was released in Hong Kong, with a total box office of less than one million Hong Kong dollars.

Hong Kong's cinema chain adopts the Hollywood mode of operation.

For a film with an uncertain market prospect, it will be released in one or two theaters first, and if the audience responds strongly and the box office performance of a single theater is excellent, the scale of the release will be expanded.

"My Sassy Girlfriend" was a big hit at the mainland box office, but it may not be successful in Hong Kong.

However, with the box office base of 40 million yuan in the mainland, Jiang Zhiqiang attaches great importance to it, and it is bold to release it in six of his theaters at the same time.

After all, "My Sassy Girlfriend" is a low-budget film without big-name stars.

Yu Dong went to Xiangjiang for two purposes, one was to help the movie, and the second was to inspect the cinema chain in Xiangjiang.

The film market in Hong Kong is sluggish, the loss of audiences is serious, and many movie theaters are facing a situation where they cannot make ends meet, and many of them are closed.

For example, in the 90s, there were more than 120 cinemas in Hong Kong, but by the time the financial crisis broke out in '97, there were less than 90 left.

This year it is said that there are seventy-five, and every year there are movie theaters that close.

Film production plummeted, theaters went bankrupt, big film companies shrank investment, and Xiangjiang films entered a harsh winter.

Yu Dong came to inspect the cinema chain in Xiangjiang, not that the cinema can turn losses into profits and turn decay into magic in the hands of Good Dream Company, which is unrealistic.

The environment is such that it is impossible for manpower to reverse it.

This involves the industrial layout of the Good Dream Cinema Line, Xiangjiang is an international metropolis, and Good Dream Company has a cinema here, which is equivalent to a signboard.

Theaters mainly show mainland movies, which is called losing money and making money.

In fact, the six luxury theaters of the Good Dream Cinema Line in the mainland were also unable to make a profit in the early stage, and they needed company subsidies to operate, otherwise they could only close their doors.

Especially in the off-season, there are basically no audiences.

In the wake of "My Sassy Girlfriend" and "Crouching Tiger, Hidden Dragon," theater attendance was less than 10 percent, and on weekends it was only 30 percent.

Lin Zixuan is preparing to hold a retrospective of Good Dreams' films in May.

Re-release the movies made by the company over the years, such as the Chinese New Year film special, the literary film special and the Geyou special, etc., and the ticket price for the special show is cheaper.

A special show of five movies, which was originally fifty yuan, is now only twenty yuan, and it is discounted and promoted.

Good Dream Cinema Line is a private cinema line, unlike state-run cinema chains, which must obey the above arrangements, and can be flexible and operate independently, which is the advantage of private cinemas.

Of course, these activities and ticket prices must be reported to the Film Bureau, otherwise there is a suspicion of false concealment.

Under the introduction of Jiang Zhiqiang, Yu Dong came into contact with several movie theaters that were on the verge of closing.

Find out the details of these movie theaters, such as the geographical location, the number of theaters and the aging of the projection equipment, whether the theater is in debt, offended by gang forces, etc.

Good Dream wants to buy a regular theater and doesn't want to get involved in messy things.

Yu Dong met Zhou Xingzhi in Xiangjiang.

Zhou Xingzhi's "Shaolin Football" is at an impasse, seeing that it is almost July, there is still no good news in the mainland, and the domestic film bureau does not accept the submission of "Shaolin Football" for review at all.

The reason is that it is waiting for the judgment of the Copyright Office.

Obviously, the Copyright Office wants to protect the reputation of Shaolin Temple for the brand "Shaolin", but there is no result.

July is the time when the European Championship starts, and it is also a popular summer season for movies.

The highlight of "Shaolin Football" is kung fu plus football, which will attract a group of fans and viewers when it is released in July, and if you miss this period, you can only wait for next year's World Cup.

But the production cycle of the film is already long, and investors can't wait another year to get their money back, and who knows what will happen next year.

10 million US dollars, no one can stand such pressure.

Zhou Xingzhi found a relationship, but it had no effect, Shaolin Temple is not only a temple, but also represents the domestic Buddhist community.

"Are you willing to change the name of the movie? We don't have a problem if we don't change the name. Yu Dong shook his head and said.

Things have come to this point, and the Good Dream Company is reluctant to intervene, and the attitude of the General Administration has been made clear.

Huang Bo, as the star of "My Sassy Girlfriend", who also understands Cantonese, answered questions from Hong Kong reporters at the premiere of the film, and his witty response won a lot of applause.

He has become famous in the mainland and is still a newcomer in Xiangjiang.

"Infernal Affairs" has been on for a month, and the actual situation is not as good as he and Xiao Ye said, the attitude of Liu Dehua and other actors is okay, but the staff is not so friendly.

They feel that Huang Bo has squeezed out the job that originally belonged to Xiangjiang actors, or they think that Huang Bo is not famous.

You don't need to be deliberately targeted, just be a little perfunctory at work.

Huang Bo didn't care too much, he acted seriously every day, communicated with the director, and couldn't be sloppy even if he was a supporting role.

After the release of "My Sassy Girlfriend", the response in Xiangjiang was good, and the box office exceeded 2 million Hong Kong dollars in five days, becoming a box office dark horse in the off-season.

This kind of nonsensical and sensational film has been recognized by the audience in Hong Kong.

The previous domestic movies were either too serious or too regional, this film is not serious at all, deliberately reducing the Beijing flavor, it is an urban romantic comedy.

Jiang Zhiqiang has expanded the scale of the film's release, and other theaters are also interested in releasing the film.

Judging from the current momentum, the box office of "My Sassy Girlfriend" in Xiangjiang may exceed 10 million.

April and May are the off-season for the film market, and the average film only has a few million box office, and the entertainment media in Xiangjiang have made a large report, and Huang Bo and Gao Yuanyuan have become the focus.

On this day, Huang Bo went to the crew of "Infernal Affairs" as usual, and he came relatively early, waiting for makeup.

In the past, makeup artists always put makeup on Xiangjiang actors first, and then it was Huang Bo's turn.

Today is different, as soon as Huang Bo sat down, the makeup artist came over, with enthusiasm on his face.

Huang Bo was taken aback, Xiangjiang's makeup artist gave people the feeling of being feminine, he thought to himself that this person didn't have a crush on me, I was a normal man.

He finished his makeup worriedly, and when he ran into the staff in charge of costumes and props, he felt less distant than usual.

is the actor and director of Xiangjiang, and they are also very kind to him.

At this time, Huang Bo realized that this was a real world that spoke with strength.