"You don't understand the impact of Fuso's traditional content industry when TV was popularized, and I don't blame you, because you didn't go through that time. Pen, fun, pavilion www. biquge。 info

But I can tell you very responsibly that the cultural inheritance problems encountered by the Fuso people in the process of popularizing television at the beginning are exactly the same as the cultural inheritance problems encountered by us in the process of Internet popularization in China today. If you see through the former problem, the latter will be solved naturally - don't worry, listen to my explanation. ”

When Gu Cheng said this, seeing that Jin Chengwu still wanted to speak angrily, he hurriedly pressed it weakly, signaling him to be restless. Then Gu Cheng poured a glass of water for the other party and threw a question: "Have you read the online novel?" ”

"Poof......" Jin Chengwu was directly choked by the water, and he didn't expect Gu Cheng's question to be so jumpy, "Are you insulting me?" How could I read something like a web novel! ”

It's no wonder that Jin Chengwu reacted fiercely, in fact, it is only 04 years now, and the novel website built by Gu Cheng has a certain point of Chinese network, although after nearly two years of development, only a few works represented by "Immortal" are still available.

Other online articles are not as open as the scale of later generations, and they are not very cool. In terms of meaning, it is completely absent and is looked down upon by the traditional literary circles.

So no matter what country you are in right now, it is rude to ask people if they read online novels, which is equivalent to asking "are you LOW beep".

What's more, Jin Chengwu is a citizen of Fusang, Fusang has light novels, but there are no online novels, even if it is for fun, everyone thinks that reading a light novel is already the limit.

Gu Cheng didn't have any mood fluctuations: "Don't be so excited, I'm just asking if you read online novels, as for it." Okay, even if you don't read it, then let me ask you, have you read light novels? ”

"Of course I've seen this...... Sometimes I am really tired and stressed, and I will take a look. Jin Chengwu also realized that it was rude not to give face to investors, and after reacting, his attitude was much better.

"Isn't that the end of it?" Gu Cheng patted Jin Chengwu on the shoulder, with an expression of "Do you still need me to explain this", "What era did light novels originate?" Originated in the 70s, Fuso. Have you ever wondered why light novels originated at that juncture? And Huaxia's online novels didn't appear until the 2000s? ”

Jin Chengwu was a little confused: "The Internet appeared in 94 and has only recently become popular, and it is not surprising that online novels have only appeared in the past two years." ”

Gu Cheng waved his hand: "No, no, no, you are too obsessed with technology, what I am asking is the idea and content - I mean, those novels that are purely for the purpose of fighting monsters and upgrading Ma Zishuang, and novels with no historical significance and literary significance, why is there a difference of 30 years between the earliest appearance time in Huaxia and Fusang?" As for whether this carrier is called a light novel or an online novel, it doesn't matter. ”

Jin Chengwu thought about it and gave up directly: "I don't know." ”

"That's because, in Fusang, the popularization of television sets in those years played a role in cultural and artistic purification, which is the same as the role of art forms played by the popularization of the Internet in China today."

"Why?" Jin Chengwu couldn't keep up with Gu Cheng's brain hole at all.

"Because of the popularity of television and the Internet, the same problem was brought to literary and artistic creation, that is, the marginal cost of replication was reduced to zero at once, and 'after the research and development work is completed', the cost of being seen by a million people is the same as being seen by 10 million people. As a result, most of the content industry has been fully impacted by the Matthew effect.

In the age of printing, whether it is a paper novel, a magazine, or a newspaper, the author's royalty is only a small part of the final selling price, and more is the production cost of the printing house and the sales cost of the distribution channel. Therefore, even if there is piracy, the selling price of the pirated product is not equal to zero.

A genuine book may sell for 30 yuan, of which 7 are the author's royalties, 8 are gross profits, and 15 are earned by the printing house and the distribution bookstore. A pirated book can reduce gross profits and do not need royalties, but the remaining 15 printing and distribution costs cannot be saved.

Therefore, when the reproduction cost of content products is not equal to zero, the impact of piracy on content is not so big, anyway, it is necessary to give money, and there are still many consumers who are willing to spend a little more money to support genuine versions.

But what about when there were two things, television and the Internet? We can see that the cost of copying is absolutely reduced to zero - downloading pirated resources on the Internet, or watching movies on TV, is completely free of money, just looking at advertisements. When buying genuine 30 and buying pirated 10 yuan, there are still people who buy genuine; When you buy a genuine 10 pirated 0, the vast majority of people who support genuine in the era of paper books will change to support piracy. ”

When Gu Cheng said this, Jin Chengwu had already fallen into deep thought.

He was obviously aware of the dire state of the copyright issue. Don't look at the strict legislation in this area of Fuso, it is still impossible to put an end to it.

He sighed and asked Gu Cheng blankly: "Is that to solve the copyright problem, crack down on piracy, and the creative model of the content industry can be retro?" ”

Gu Cheng smiled: "How is it possible, some things are irreversible." No matter how good the anti-piracy work is, these people will not be able to pull it back -- for example, on the online novel website I run, there is now a book called "Zhu Xian", and there is no doubt that there are many pirated resources for this book on the Internet.

Even if I do a good job of anti-theft in the future, I will do a good job of anti-theft in the follow-up novels, and no resources will flow out at all. But if the reader's taste is not good, and they can feel cool just by watching Zhu Xian and swallowing dates, then they will never read the genuine online novel again - the genuine novel can't prevent the flood of works that have been surging like a surging river.

So, when the marginal cost of replication drops to zero, what challenge are content creators facing? That is, it is necessary to meet the precise needs of customers, the increasingly changing and sophisticated needs, so as to motivate people to pay money.

Just like before, everyone is very poor, and they can't guarantee food and clothing, so naturally some people will pay for it. If one day, assuming that the cost of reproduction of white rice is zero, and an unlimited supply of rice in a large pot, users just want to eat as much as they want, eat for nothing, and don't need money. But all you have to eat is white rice, no vegetables - will the restaurant industry be finished? No, only those canteens that are not delicious, that are better than eating white rice, and that can only meet the needs of people to eat, will go out of business.

Those restaurants that pursue 'good food' may have a little worse business, but they will still have business and can survive. The Matthew effect is just that when we get a rigid, self-contained spiritual consumption, we can be satisfied for free, but good things will continue to be produced and demanded.

Specifically, if the rakugo soul no longer needs to interact with the audience, and there is no need for 'eternal inhomogeneity', is there still value in the existence of 'Yotaro', a person whose rakugo skills have not reached the top few in Fuso? No, there is no value in existence, NHK TV may temporarily let him put together a two-year show because he can't find anyone, and sooner or later he will be killed by the top few rakugo divisions in the world.

If you can't be the number one rakugo master in the world, what is the true meaning of living? It's about interacting with the audience. No matter how well rakugo is spoken on TV, the audience's laughter and scolding are invisible through the screen, there is no sense of presence, no sense of interaction, and the audience cannot be respected by the rakugo. Why is rakugo and stand-up comedy more difficult than lip-syncing?

Because there is an actor who cooperates with you to the slightest bit in stand-up comedy, but stand-up comedy and rakugo are not praised? No! It's a compliment! The audience is your praise, you need to face different and unprofessional praise in every game, and still tell the story well and make the audience laugh, which is the highest level.

At present, we are only facing free piracy and copying of the Internet, and the technological progress we will face in the future is unimaginable. But one thing is constant: how do you make sure that a content creator is never left behind? That is to bring the audience in and become part of the creation. Just like Japanese food, if you want to make the person who eats it a part of the art of cooking, then no matter how wonderful the robot cooks the food, this art will not disappear.

Therefore, in the future, online novels should have this chapter, online videos should have barrages, and even live broadcasts in the future. No matter how strong human technology is, we can only invent robots to work for humans, but we will not be cheap enough to invent a robot to replace humans. If you pull cool people into artistic creation and become a part of art, can you still be eliminated? ”

Audiences and diners are also part of the art!

When Gu Cheng finally pointed out this sentence, Jin Chengwu felt suddenly enlightened.

He finally understands why the rakugo master and Taro in the script have not been complacent because they were successfully selected by the TV station to speak rakugo, why they are confused, and why they will repent and return to their original intentions when they are finally drunk by Chakawa, a writer who fights on the street.

What about a large audience? It's all white. Earn Xiaobai's money, no matter how much you make at a time, there will always be a day when you will be eliminated.

The whites of the iron-hit website and the people who look at the Central Plains X Bai may have tens of millions every year. But when I look at it three years later, those tens of millions are no longer the original tens of millions, and when those elementary school students grow up, they will also reflect: I have seen such mentally retarded things back then. After the demographic dividend is gone, this business will disappear.

Unless you expect to have 2 children crazy, you can provide a steady stream of demographic dividends for primary school students.

Viewers who watch rakugo on TV will abandon the artist after watching it for less than two years. Only those who go to the Rakugo Theater to see Rakugo are the ones who will appreciate Rakugo Master for the rest of their lives.

"I didn't expect it to be like this...... I didn't expect it to be like this. Mr. Gu, please accept my worship! Jin Chengwu chewed Gu Cheng's words repeatedly, and cold sweat was already trickling down.

"However, I beg your pardon, you just proved that 'the popularization of television and the Internet can have such an impact on the creation model of the content industry', but why did the historical result be in Fuso, which happened in the era of television popularization, and in China, it did not happen until the Internet was popularized? The development of history is not entirely consistent with your theory. ”

Gu Cheng nodded secretly, and said in his heart that Jin Chengwu was still on the top, and he really figured out the script with his heart.

If he didn't answer this question, he would always have doubts about Gu Cheng's theory in his heart.

"It's not a technical problem, it's a policy bias. Theoretically, the Matthew effect of 'reducing the marginal cost of replication to zero' would already take effect when television was popularized, without waiting for the Internet.

However, in Huaxia, there are strict restrictions on dragon marks, public screening licenses, and book numbers. Works that are purely refreshing, or slightly more serious, and works that have been tampered with in history, were still illegal publications until the last century, or at least difficult to get a book number. The emergence of the Internet has given media publishing a catharsis, so the Chinese content industry is rushing forward like a wild horse.

In other countries in the world, there was "A Song of Ice and Fire" before the 90s, "The Lord of the Rings" even earlier, light novels in Fuso, all kinds of entertainment works that fight monsters and upgrade bubble girls to seek coolness and even travel to the other world of the game. Therefore, whether the Internet appears or not, for those countries, is just an additional channel for the dissemination and promotion of works, and it is just a tool.

However, in China, the Internet is not just a channel for this long-suppressed demand, but an existential existence that determines life and death. Before the Internet, these things didn't even have a chance to survive, so there was no history of 'genre novels' in Huaxia, and it was a vacuum. Once there is an opening to bypass the censorship (harmony) system of the press, the desires that have been accumulated for decades will rush out like a flood. So I have no doubt that the Chinese will develop faster and more fiercely in online literature than any other country.

It is precisely because of this that when we study the problem of Chinese people facing the problem of 'cultural creation in the Internet age', we don't need to benchmark 'what Fusang people did when the Internet was popularized', we just need to reflect on 'how Fusang people did when TV was popularized'. ”

The mainstream of science and technology, like the return of water, cannot be stopped.

The existence of a policy, like guarding against a blockage, can temporarily block it for a few years and create a little illusion. Just like the results of Emperor Shun's use of Yu before the death of Emperor Shun, the soil was used to control the water.

However, the final form of history is, after all, under the dual role of science and technology and policy, although it has been delayed, it has finally come to the same end, which can be slowed down but cannot be changed.

Jin Chengwu's heart has been filled with worship at the moment.

"Thank you! Thank you so much! Being able to chat with Mr. Gu is the biggest gain of my film, which is much more precious than the salary. Kim Sung-mu bowed one last time from the bottom of his heart and politely got up to say goodbye.

Gu Cheng sent him out and was about to close the door. Jin Chengwu suddenly turned around and scratched his head embarrassedly: "Mr. Gu, I also want to ask, what do you mean by 'video barrage' just now?" Am I hearing the word barrage right? ”

Gu Cheng's face turned cold, and he was crawling full of black lines: "...... You must have heard it wrong! It doesn't matter! ”