In order to shoot public service announcements, Lin Xiaoling got busy. Pen & Fun & Pavilion www.biquge.info

She plans to make a short film of about 10 minutes, and then cut it into a public service announcement for another three minutes, and maybe even shorter if it is broadcast on TV.

Taking Huaguo TV as an example, a 30-second advertisement broadcast during an ordinary time will cost hundreds of thousands.

If it weren't for the mandatory requirements of the General Administration, TV stations would not be willing to broadcast public service advertisements at all, and public service advertisements would not receive money, and they would also occupy advertising space that could have made money.

Even if the public service announcement is broadcast, it will be as brief as possible, and Lin Xiaoling has to make all kinds of preparations.

For her, it is not difficult to shoot commercials, every advertisement will have a theme, and she has to give the theme first.

It's no different from a regular commercial advertisement, where it's about selling a product, and a public service advertisement is about promoting an idea.

What the two have in common is how to impress the audience and make the audience interested in the product or a certain idea.

Lin Xiaoling originally thought that this theme was very simple, which was to call on the society to pay attention to the life of prisoners after they were released from prison and help them adapt to society, but as the idea deepened, she thought of more.

Prisoners are unable to adapt to society because they are out of touch with society.

This happens not only to prisoners, but also to ordinary people.

In the past decade, Chinese society has undergone earth-shaking changes, new things and new technologies have emerged one after another, and people over the age of 40 generally do not use computers, mobile phones, or ATMs in banks.

There are also laid-off workers who are being discussed in society.

These people have worked in factories for most of their lives, and now they are laid off, have no technology, can't keep up with the times, and can't find a job.

Or rather, they have been abandoned by this era of rapid development.

Lin Xiaoling wants to change the theme of the public service announcement to "Times and Life", showing those ordinary people who have been abandoned by the times, so that everyone can pay attention to the plight of these people and give help.

This theme is larger than just showing the life of a prisoner, and there is more work to be prepared for filming.

At the same time, the shooting funds should also be increased, which may have been done for tens of thousands of yuan in the past, but now it takes hundreds of thousands.

"You're a bit off-topic, right? Our advertisement is for movie services, ...... you do this," Lin Zixuan hesitated.

"I think this kind of shooting has more depth, and it is suddenly bright, the theme of the film is not only understanding and tolerance, but also the changes in the lives of ordinary people in the big era, I want to shoot a sense of the times. Lin Xiaoling explained.

"Okay, shoot it first to see the effect, but have you done it like this, have you thought about how to end it?" Lin Zixuan reminded, "The ending of the public service announcement is very important, you bring this question up, you always have to give the audience an explanation, either exciting, thought-provoking, or moving, not too bland." ”

A good PSA is often a finishing touch, or a paragraph, or a shot, that can leave a deep impression on the audience.

If a viewer watches a PSA and doesn't remember anything, it's a failure.

Although the advertisement is short, it is creative, and it is not so simple to impress the audience with 30 seconds.

"Let me think again. Lin Xiaoling nodded.

Lin Zixuan allocated 100,000 yuan to his sister as start-up capital, and prepared first, the crew didn't need to be too big, a few people were enough.

There are three stories in Lin Xiaoling's book, including a female prisoner who has just been released from prison, a laid-off worker, and an elderly company employee.

On the first day of her release, she could not buy a ticket, squeeze into a car, or cross the road.

The contrast between the big city and the small of the individual is obvious, and she even wants to go back to prison, where it is safest.

When a laid-off worker in his forties or fifties was looking for a job in the labor market, the recruiter asked him what diploma he had and what skills he knew, but he could not answer, he was just an ordinary worker in the workshop.

He left the labor market and walked through the crowd blankly, not knowing where the future lies.

When the iron rice bowl is broken, tens of millions of people are faced with difficult choices.

A company employee in his 50s, who does not know how to use computers and photocopiers in his work or ATMs in banks, can only passively accept the changes in technology, and he runs into walls everywhere.

Lin Xiaoling found former classmates, photographers, prop masters and sound recorders, etc.

If they were in a film school, they might not get paid for making this kind of short film, but now that they have stepped into society, they have to sign a contract and negotiate the remuneration.

Lin Zixuan reminded his sister that he must sign a formal contract and not get into disputes in the future.

In the entertainment industry, this kind of thing is very common, this circle is full of temptations, the older generation may still pay attention to the rules, and today's people have no bottom line to do things for fame and fortune.

The crew is set up, and the next step is to find actors.

Xu Jinglei pulled her classmate over, an actress named Liu Lin, who made TV series and movies while in college, but she didn't have any masterpieces.

Liu Lin will play the female prisoner, and if it is suitable, she will play the heroine in "Going Home" in the future.

Laid-off workers and company employees need to find old actors, preferably not very well-known.

Lin Xiaoling doesn't want to impress the audience because of the actor's fame, this public service announcement is more about showing the lives of ordinary people, the more ordinary the better.

After the actors are found, they will enter the filming state, and it is expected that the filming will be completed in half a month.

At this time, Feng Xiaogang and his entourage returned from Egypt, and "A Sigh" won the Best Film Pyramid Award, Best Screenplay, Best Actor and Actress and Performance Encouragement Award at the Cairo International Film Festival.

There is no award for Best Director.

In fact, the best picture is for the director, Feng Xiaogang is not without gains, but it is not as good as the best director.

This made Feng Xiaogang inevitably feel a little disappointed while being happy, this was his best opportunity.

"I understand that the organizing committee of the film festival will not give us all the awards, we must always leave a few for others, right, we can't let people come for nothing, to be honest, it has exceeded expectations to win so many awards, or African brothers to give face, where will they go next time they have the chance. Feng Xiaogang said.

As Feng Xiaogang said, "A Sigh" can win several awards, which exceeds everyone's expectations, and the domestic media has carried out a large report.

After all, the Cairo International Film Festival is a foreign film festival, which can be regarded as winning glory for the country.

The two literary films invested by Good Dream Company this year have won awards abroad, and it may be luck for one film to win awards, but it is not as simple as luck for both to win awards. (To be continued.) )