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The most important work of Good Dream Company at present is the promotion and distribution of "Hero", and with the experience accumulated from "Xiaoxue's Great Adventure", the whole process is going quite smoothly.

Carpet propaganda bombardment, world premieres in the Great Hall of the People, measures to combat piracy.

After summing up the experience of the last successes and failures, the company will definitely do better this time.

Needless to say, tens of millions of dollars have been invested in publicity, and various gimmicks have been created to attract the attention of consumers.

"Hero" applied for its premiere at the Great Hall of the People on the grounds of promoting traditional culture, and with the precedent of "Little Snow's Great Adventure", the management of the Great Hall of the People is open to such commercial activities.

They want to try new ways of doing business, and the fees for commercial activities are much higher than for theatrical performances.

The income could be used for the maintenance of the General Assembly Hall and for the promotion of staff benefits.

Merchants want to do business activities in the Great Hall of the People, mainly to improve the style and image of their products, and they don't care about the cost at all.

In the minds of the people, the Great Hall is a sacred place, and the leaders all hold meetings in it, and as long as it has something to do with the Great Hall, it gives everyone a very powerful feeling.

To put it bluntly, this is a publicity stunt.

From this, it can be seen that commercialization has permeated all aspects of society.

As for cracking down on piracy, to be honest, it is not a success, otherwise "Xiaoxue's Adventure" will not only have a box office of 200 million yuan, and if the results are significant, it is not a big problem for the box office to exceed 300 million.

The main reason is that the enforcement is not strong enough, and there is still the phenomenon of self-theft by guards.

Even if the Ministry of Culture issued a document, it could only be curbed slightly, and it was difficult to eradicate it, Lin Zixuan understood that it was unrealistic to completely eradicate piracy in China, as long as he could grab a part of the profits from pirates.

On the sixteenth day of the first lunar month, the world premiere of "Hero" kicked off.

Hundreds of domestic and foreign entertainment reporters came to the scene, and Haomeng Company invited many film critics and stars.

is different from "Xiaoxue's Great Adventure", there was only one actor Zhao Liying at that premiere, and the theme of the movie belongs to a magical fairy tale, while "Hero" gathered a group of the best domestic actors.

Martial arts-themed films can attract everyone's interest more, this is our own thing.

The total length of "Hero" is 96 minutes, unlike "Crouching Tiger, Hidden Dragon", which is two hours long.

"Hero" can be screened eight times a day, and "Crouching Tiger, Hidden Dragon" can only be screened six.

The more screenings there are, the higher the box office is likely to be, and the more value the film will create.

On the other hand, when "Crouching Tiger, Hidden Dragon" was released, the audience reported that the plot was dragging and dull, Feng Xiaogang noticed this problem during the production, tried to take care of the audience's feelings, accelerated the pace, reduced literary drama, paid attention to the plot of the fight, and highlighted the big scenes.

The premiere began in anticipation, and the domestic commercial martial arts blockbuster was officially unveiled.

In order to prevent piracy, the film had previously only been screened within the company and during the review of the General Administration, and the members of the General Administration Censorship Committee were quite satisfied with "Hero".

At the end of the premiere, after watching the film, everyone generally thought that this was a martial arts film with Jiang Wen's style.

Big directors all have their own relatively fixed styles, Zhang Yimou is introverted, Jiang Wen is sharp, and Feng Xiaogang is worldly and transparent, which is the characteristic of their films.

"Hero" does have Jiang Wen's style, Jiang Wen's films always have something sharp, and his performance in the movie illustrates this.

However, Jiang Wen's style is too personal, or he doesn't think much about the audience's feelings.

Feng Xiaogang played a neutralizing role, diluting Jiang Wen's personality with commercial methods, and creating the tone of the whole film, which is the integration of business and art.

Some people may feel that this is covering up Jiang Wen's talent, and some people complain that the film is not commercial enough, depending on the perspective of the critic.

At the subsequent press conference, a reporter asked this question.

"I don't think it's important whose style it is, what matters is whether the film is good or not, this is a commercial blockbuster, you say we compromise with business, that's right, it's difficult to get a high box office and get welcomed by the audience if you don't compromise." Feng Xiaogang explained, "Some people just said that I lost my own style, I don't think so, a film is the result of the creation of the entire crew, what I want to do is to ensure the overall quality of the film." ”

Jiang Wen has his own opinion on this issue.

"During the filming process, I had a detailed communication with Director Feng, you said that this drama has my style, it may be because I am the leading actor, in fact, I don't know what my style is, my opinion is that whether as an actor or a director, you need to have a style, and at the same time, you must continue to innovate and break this style, so that you can progress." Jiang Wen said.

Jiang Wen was relatively low-key during the publicity period, and he was banned from directing movies by the General Administration, but not from acting.

The next day, various newspapers in China published reports on the premiere of "Hero" on the front page of entertainment, accompanied by huge posters, which was somewhat controversial but played an excellent publicity effect.

Lin Zixuan noticed a special phenomenon.

There is a website that broadcast the premiere of "Heroes" live, and in the past, the so-called "live broadcast" on the Internet was a transcript version of the scene, so the term "text live broadcast" was born.

This time, in an effort to get more attention to the world premiere of "Heroes" at the Great Hall of the People, the website and a mobile phone manufacturer teamed up to include video during the live broadcast of the online movie premiere.

The whole video is divided into two parts, one part is the star entrance, and the other part is the press conference.

Lin Zixuan opened the video on the Internet, it was recorded with DV on the spot, the clarity of the image was not high, the lens was shaky, and it was a little stuck when playing on the Internet, and there were several interruptions.

Although there are many disadvantages, the advantages are very obvious.

In the past, there were mostly some animation or flash works on the Internet, which were hung on the web page for advertising, and videos also existed, which is not a new thing, and is generally used to record a lecture or activity and then make and play it on the Internet, but it is extremely rare to use the video for commercial purposes.

News reporting is faster than speed, and the Internet has an inherent advantage in terms of speed, adding video to news reports to let the public see what is happening on the ground.

This is something that cannot be done in print.

Live streaming is a step forward in transforming news from static to dynamic and changing the way people receive new information.

Lin Zixuan felt the impact of the Internet on print media, and the Internet era has come.