Chapter 219: Easy Trust
"Mr. Lin, this is our newly developed software interface, according to your instructions, the software interface should be different from Q and other communication software, a new design structure, based on simplicity and practicality......" Zhang Long demonstrated the easy-to-trust interface on the mobile phone to Lin Yi.
The current office of Yixin company is located in an office building near Tianyi Group, the company is currently not large, only twenty or thirty technical personnel for software front and back office development, marketing and other departments have not yet been established, so the office is still relatively spacious for the time being.
Lin Yi operated it himself, and it was quite amazing that the Yixin developed by Zhang Long was similar to the architecture of the original prestige, but the functions were so simple that only instant messaging and photo sharing were too simple.
"Yes, the software is very simple, but it is also too simple, hehe. Lin Yi said with a smile, "Lao Zhang, my expectations for you are not only for technology, but also for the market." Let me ask you a question, after the launch of easyMarkets, what do we use to attract users? We are new software, there is no user base, everything starts from scratch, there is no special function, how can we attract users to use easyMarkets instead of using Q?"
"Uh......" Zhang Long suddenly scratched his head a little.
To say that the biggest advantage of easyMarkets at present, it should be the software launched specifically for the mobile terminal, the overall design is more concise, compact, and will not take up too much resources to run on the mobile phone, compared with the bloated Q, it is easier to use.
But the problem is that Q has also launched a light chat version, and the software is also compressed very small, although there are few functions, but it can fully meet the needs of communication.
"First of all, the design of the circle of friends is certain, but only the circle of friends is not enough, it must have characteristics, and there are characteristics that other software does not have. Lin Yi smiled and said, "So, I'll give you three ideas, and you can find a way to add him to the software." First, read the phone's address book ......"
There is no doubt that the biggest advantage of Vixen is actually the Circle of Friends communication, when your friends around you are using Vixon, but you have other software that no one uses at all, who else can you contact with?
When Vixen launched 1.0, users could import Q friends, and then the function of reading mobile phone contacts was launched in version 1.1, which also laid the foundation for Vixon's "acquaintance communication", and Q's netizen communication became two different footholds.
Zhang Long is a smart person, Lin Yi is a little thorough, and immediately said that this function can be easily implemented.
"Second, we need to add a voice message function!" Lin Yi said again.
Simple text chat, or direct audio, video chat is not new, but the voice SMS function, at present, is still a new thing in China, and relatively speaking, voice SMS is more suitable for the characteristics of mobile phone communication, the consumption of traffic is not large, but the convenience of use, but it is far better than typing.
For the first time in the last lifetime, there was a massive increase in users, and it was precisely because of the update of the voice messaging function that it began!
Zhang Long's eyes lit up when he heard it, if it is said that loading the user's address book, it is not a new mode, but the voice text message is relatively trendy, I believe that this function will attract many young people.
"The third point," Lin Yi said with a smile, "add a 'people nearby' function, allowing users to see the people around them who are also using prestige, and then they can greet each other, and after the other party agrees, they can add each other as friends." ”
"Uh...... Is this a display address for friend propagation?" Zhang Long said.
"Well, what is the most important thing for communication software? The number of friends and activity! Only by allowing users to have many friends on the software can communicate with each other, so as to maintain user viscosity!" Lin Yi said, "If our software wants to succeed, we must find another way to open the block of Q, although our software is an online communication software, but our foundation must be rooted in the offline!" Let users search for people nearby, or even meet to become good friends, in this case, the speed of software propagation will accelerate, and the viscosity will rise rapidly!"
At the beginning of the popularity of prestige, the biggest reputation was not friend communication, but about the "cannon" artifact!
You must know that 11 years ago, if you want to open a house except for the entrance of the university, you often have to run many streets and may not be able to find a small hotel - although there are many big hotels, they are too expensive. After the advent of the WeChat era, all of a sudden all kinds of small hotels opened all over the streets and alleys, which can be seen......
Even if you don't talk about prestige, even if you are like those silent people later, almost completely relying on the gimmick of making friends with strangers, you have gained hundreds of millions of users, and you have also achieved a large company.
Of course, Lin Yi will not let go of this good idea of user growth.
"This feature requires the user's location data to be stored on the server...... But in this way, the user's ** is not easy to protect......" Zhang Long said.
"It's for a limited time. Lin Yi said with a smile, "For example, when a user checks a nearby person, he will announce his location information by default for two hours, and the ...... will be automatically removed from the server within two hours."
Lin Yi and Zhang Long discussed for a long time from the technical level and the operational level, and sorted out the research and development and even the release of the three new functions. Of course, these three major functions will not be released all at once, the first version of Lin Yi is only ready to start the address book and voice SMS function, these two functions are complementary to each other, can completely replace modern mobile phone text messages, free use mode, more enough to beat Feixin to death.
Only when the user accumulates to a certain extent, can the nearby people function be released, otherwise the user searches, obediently, there is no user within a radius of hundreds of miles, so why not uninstall it immediately?
"Let's make the first version first, and we will launch it before mid-to-late May, and use the time when students are still in school to ......promote it," Lin Yi said.
The strongest ability to accept new software, there is no doubt that students, only students use it first, the advantages of Yixin can be brought into play, and to leave enough time for students to get used to using Yixin, so that they can keep in touch during the summer vacation, and when they return home, they can even drive relatives and friends to use together, which means that when the early publicity, only for the country's major colleges and universities, two months later, the summer is over, the seeds of Yixin have been sprinkled all over the country......
It may be very difficult for other companies to promote it among young students, but it is even easier for Tianyi, which has always been based on the entertainment of young people.
Lin Yi told Zhang Long about this whole set of plans, and Zhang Long immediately said that he would lead the technical staff to work overtime to make the added functions, and strive to launch the software beta version in mid-May......