On December 14, the 33rd Treasure Island Film Golden Horse Awards Ceremony was officially held. Pen ~ fun ~ pavilion www.biquge.info

Due to various reasons, Lin Zixuan and Jiang Wen and other mainland creators did not go to Baodao to attend, and only Wen Jun and the filmmakers of "Sunny Day" attended the award ceremony.

As soon as the award ceremony ended, Lin Zixuan received a call from Wen Jun, and "Sunny Days" won six awards.

They are Best Feature Film, Best Director, Best Actor, Best Original Screenplay, Best Cinematography and Best Sound.

It can be said that it is the biggest winner of this year's Golden Horse Awards.

Jiang Wen won the first Best Director Award in his life, and the award for Best Original Screenplay was counted on Lin Zixuan's head, which was also Lin Zixuan's first award in the film industry.

When they received the call, Lin Zixuan, Jiang Wen, Xia Yu and others gathered in the restaurant they opened, chatting and waiting for the results.

The Golden Horse Awards have a lot of weight in Chinese-speaking areas, and everyone is looking forward to it, and who doesn't want to win a few more awards.

Especially Jiang Wen, this time he made up for the regret of not winning the Best Director Award at the Venice Film Festival, he doesn't pay much attention to his acting skills now, and he needs to be recognized as a director.

Although Best Actress and Best Editing did not win, eight nominations and six awards were awarded, which has exceeded expectations.

This is the best result achieved by a domestic film at the Golden Horse Awards.

Lin Zixuan asked the kitchen to change the wine and food again, and everyone congratulated each other and celebrated, which was lively.

Tomorrow "Endless" will be released nationwide, which is a good sign, send these people away, Lin Zixuan returned home and said the news of the award.

He has won a lot of awards in the TV industry, and he doesn't care too much about winning them.

"I heard that it's not easy to win the Golden Horse Award, how can you be like a nobody." Mu Shanshan was puzzled.

She was a little excited when she won the National Host Golden Microphone Award, which was the highest award in the hosting industry.

The influence of the Golden Horse Awards in the Chinese film industry is much higher than that of the domestic Golden Bull Awards, and if you can get it, your value will increase dramatically.

For example, Jiang Wen's current salary for directing a drama is 300,000, and after winning the Golden Horse Award, it may rise to 500,000.

This is the reason why actors are keen to win awards, and winning awards means that the salary will rise.

Lin Zixuan is a screenwriter, or he writes scripts for his own company, it doesn't matter if the price rises or not, it's all his own money, and he generally won't write scripts for other film and television companies.

"You see, I can't show the value of winning the award at all, what is there to be happy about." Lin Zixuan explained.

"You, just look at the money, take the award and improve your status in the industry, the trophy is an honor in the company, does your company have a trophy?" Mu Shanshan said mockingly.

This made Lin Zixuan speechless, Haomeng Company made three New Year films, where did the trophy come from.

"Wait for next year, it'll be next year." Lin Zixuan said confidently.

Three days later, Wen Jun took Shu Qi to the capital to participate in the promotional activities of "Endless".

Although the contract does not stipulate that Shu Qi has the obligation to publicize, this is an opportunity to increase exposure in mainland media.

They won't stay long, that is, four or five days, to participate in several movie promotions in the capital, and they will be familiar.

Lin Zixuan and Jiang Wen originally thought that Wen Jun would bring the trophy of the Golden Horse Awards, but who knew that the trophy was not in Wen Jun's hands.

Since they did not attend the Golden Horse Awards ceremony, the trophies were all received on their behalf, Wen Jun was only the producer, and in the end he didn't know who the trophy was.

He thought that the Golden Horse Award Organizing Committee would mail the trophy to Jiang Wen and others.

called to inquire, and the Golden Horse Award Organizing Committee said that there were no trophies of Jiang Wen and others in the warehouse, and they should have been taken away by the film company, and the film company said that it was not with me, but still with the Golden Horse Award Organizing Committee.

just shirked each other, and the Golden Horse Award trophy disappeared.

Lin Zixuan was busy with the promotion of "Endless", so he didn't have time to pay attention to this matter, just as an interesting matter.

After the release of "Endless", the evaluation of the north and south of the country showed a polarized trend, and the people in Beijing were deeply touched by it, and the stories in the film were the things around them, which was a little exaggerated.

Southerners don't feel much, except for some jokes that are funny, more people think the story is old-fashioned.

Compared with "Party A and Party B" and "See You or Leave", this film did not cause much sensation in society.

One is that everyone is used to it, unlike the surprise when I first watched "Party A and Party B", "See You or Leave" puts the story background in Los Angeles, which is a bit new.

"Endless" has gone back to the old path of "Party A and Party B", and the story is still funny, but the sense of expectation is insufficient.

Film critics bombarded this film, Ge You's performance was decent and there was no breakthrough, Feng Xiaogang was frying cold rice, lack of innovation, and Fu Biao became the biggest highlight in the film.

They rarely praised Fu Biao, thinking that Fu Biao vividly interpreted the image of a scoundrel.

It always sounds a little awkward, but Fu Biao has been recognized and loved by the audience because of this.

Good Dream Company focused its publicity on the surrounding areas of Beijing, and Ge You devoted himself to publicity after filming the sequel to "The Story of the Editorial Department" and ran to several surrounding cities.

The box office of a film mainly comes from big cities, especially populous areas like Beijing, Shanghai, and Huacheng.

At this time, a filming trailer of the sequel to "The Story of the Editorial Department" began to be broadcast on TV stations around the world, which was a contract signed between Lin Zixuan and these TV stations.

If you want to buy this three-episode TV series, you have to broadcast this tidbit at the stipulated time.

One of the functions of the tidbits is to attract the attention of viewers and advertisers, and the other is to advertise "Endless".

In the tidbits, the actors wished Ge You's new film "Endless" a good result, hoping that the audience could go to the theater to support Ge You, although it was only thirty seconds, but this advertisement was too big.

If you calculate according to the normal advertising cost, it will cost at least millions to achieve this effect.

But with the sequel to "The Story of the Editorial Department", the TV station has no choice.

Who made "The Story of the Editorial Department" so popular back then, and the sequel starred the original cast, and the ratings were guaranteed.

Lin Zixuan felt that this was not an advertisement, but a promotional video for a TV series, and he just said something about the movie at the end.

Can this be considered an advertisement? Are you embarrassed to charge as advertised?

This kind of publicity has had a great impact on the box office performance of "Endless", and the domestic film industry has not advertised it like this at present, and the cost is too great.

In this way, Lin Zixuan achieved the greatest publicity effect at the lowest cost. (To be continued.) )